Apollo.io vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Lusha
Score 8.1 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
50 emails and 5 phones for 1 user
Pricing
Apollo.ioLusha
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
Apollo.ioLusha
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.25% discount for annual pricing.
More Pricing Information
Community Pulse
Apollo.ioLusha
Considered Both Products
Apollo.io
Chose Apollo.io
Lusha is good, very basic with some unenhanced data.

Lusha es bueno, muy básico con algunos datos sin atulizacion
Chose Apollo.io
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
Chose Apollo.io
Comparatively more data than Zoominfo , sales Navigator, Lusha, Slintel etc.
Chose Apollo.io
I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
Chose Apollo.io
Apollo.io is better than Lusha, although I have nto used Lusha extensively., Apollo.io has certainly been better at marketing it's capabilities to me.
Chose Apollo.io
Both are similar. But I like Apollo.io UI and data accuracy more.

Lusha is basically good for teams looking to start their campaign.
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
We selected Apollo.io because it had the best trade off between the cost and the value we get out of the tool. It doesn't have the most functionalities out there but at our stage of the company it does 95% of what we want it to do and we consistently see new features get …
Chose Apollo.io
all the features in single platform with the power of AI. good lead quality data. easy syncing across domains and emails.
Chose Apollo.io
As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this …
Chose Apollo.io
Apollo has better contact data although 6sense has better intent data,
6sense was very expensive for what the tool did overall but Apollo is a better tool in all the other areas.
Chose Apollo.io
Unfortunately, other platform do not combine all the features of Apollo, at best they come 50% close to it.
Chose Apollo.io
I selected Apollo because it had good all round email availability and relative parity with more specialised outreach platforms. The bounce rate on emails and the number availability across EMEA, North America and APAC were all at a level the reps were happy with, without the …
Chose Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful …
Chose Apollo.io
There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo!
Lusha
Chose Lusha
They all complete the same end goal so it honestly just is a matter of preference. I have really enjoyed the Lusha Extention but if I am honest, I have found the Apollo Extention to be more of a game-changer because of some additional tools. Don't get me wrong, I would still …
Chose Lusha
Lusha Extension is a great tool compared to the competition like Apollo. It is easy to use and does the job well. However the other platforms, like Apollo or Clodura, provide a good value for money comprehensive platform. Lusha Extension lacks a sale outreach feature, which …
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
Lusha is the best for getting mobile numbers, which is the main reason for getting a tool like this in the first place.

I referred Lusha to a sales manager in another company who has a good experience as well.
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
We selected Lusha, but we also used Apollo. Reasons aforementioned in this review.
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
Lusha is easy to use. Lusha has better lists of the market and size we are targeting. Lusha's data has better accuracy than others.
Chose Lusha
The quality of data Lusha provided is better than that of RocketReach and we had a cost effective deal from Lusha's team as well. Our team found the user interface of Lusha way better than that of RocketReach. Also, the integration that Lusha provided was not seamlessly …
Chose Lusha
With its intuitive easy-to-use Chrome extension, Lusha has been able to provide the contact information for prospects or leads. The details are always correct. There are hardly any chances that you would not find the contact details. It is the best among all I have evaluated or …
Chose Lusha
I was involved in the selection process of Lusha in my previous company. We'd evaluated ZoomInfo, Lusha, RocketReach and LeadIQ to finally land up on Lusha due to the following reasons: We did a 1 month POC with Free Trials of all 4 tools and found data quality on Lusha to be …
Chose Lusha
We have access to a number of tools but for prospect contact data from APAC and Europe, Lusha is more reliable. It’s our choice about which tools to use, and I choose Lusha. Other tools try to sell you their dashboard and to be honest, I don’t really care about it. I don’t want …
Chose Lusha
It's all about the data. I feel Lusha Extension provides better data for certain geographies.
Chose Lusha
Like what I've said I used different lead finders but Lusha is topnotch. Its credibility and validity, raise my expectations and standards higher this time. Some lead finders' extensions crash and slow to load and that's one of the reasons why Lusha is the greatest software …
Chose Lusha
What I like best about this software is it gives valid contact information of a particular person, such as phone numbers and email addresses. Another thing is that compared to other tools, this is very convenient to use, most importantly, its extension, which incorporates into …
Chose Lusha
Lush provides more range in terms of the spread of the targeted audience. It however does not provide buyer intent information, this buyer intent information is provided by other tools such as Slintel, and to some extent D&B hoovers. More than the information the shift is now …
Chose Lusha
It would mainly have to be because of the large database that they possess as well as the great interface and layout. Also, the ease of setting up and getting things running, as the extension takes just a few seconds to download and then install, and how doesn't require …
Chose Lusha
The data provided by these tools and nice but I bang on Lusha because that's where I get my closure if I don't get any contact number from Lusha like it's not available or dnd sort of things then I reach out to these tools otherwise, my first go to tool in Lusha.
Chose Lusha
The data provided by this tool is unique and not repeated the data is fresh the number and email id are always valid like 98% valid which compared to the rest of the tool available in market Lusha as a high value number hardly you'll get a bounce back or mail which went unread …
Features
Apollo.ioLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Lusha
8.8
Ratings
13% above category average
Advanced search7.50 Ratings8.60 Ratings
Identification of new leads7.80 Ratings8.70 Ratings
List quality7.70 Ratings9.20 Ratings
List upload/download8.30 Ratings8.40 Ratings
Ideal customer targeting7.80 Ratings9.00 Ratings
Load time/data access8.30 Ratings9.20 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
0% above category average
Lusha
8.1
Ratings
4% above category average
Contact information7.80 Ratings8.20 Ratings
Company information8.20 Ratings8.40 Ratings
Industry information7.50 Ratings7.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Lusha
8.3
Ratings
11% above category average
Lead qualification process7.80 Ratings8.00 Ratings
Smart lists and recommendations7.60 Ratings8.40 Ratings
Salesforce integration8.30 Ratings9.30 Ratings
Company/business profiles7.70 Ratings8.30 Ratings
Alerts and reminders7.00 Ratings7.90 Ratings
Data hygiene7.20 Ratings9.00 Ratings
Automatic data refresh7.30 Ratings7.80 Ratings
Tags7.70 Ratings8.00 Ratings
Filters and segmentation8.50 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Lusha
7.9
Ratings
6% above category average
Sales email templates6.80 Ratings8.00 Ratings
Append emails to records7.00 Ratings7.80 Ratings
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Apollo.ioLusha
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Score 9.1 out of 10
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User Ratings
Apollo.ioLusha
Likelihood to Recommend
8.8
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.0
(0 ratings)
Usability
8.7
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.9
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
Apollo.ioLusha
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
Read full review
I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
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Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
Read full review
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
Read full review
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
Read full review
Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
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In-Person Training
No answers on this topic
Issues solving
Read full review
Online Training
No answers on this topic
Fast responding
Read full review
Implementation Rating
No answers on this topic
Platform setup is very easy and friendly. Lusha is not complicated as other competitors like Zoom and Discover org etc.; easy to use and discover candidates for our roles. All of our recruiters find this platform very user-friendly, and they are very happy using this service. Admin support from Lusha is always available, and they are ready to help and educate our team.
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Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
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I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
Read full review
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities