Benchmark Email vs. Zoho Campaigns

Their free option has no time limit and accepts an email list of 2,000 contacts. That's generous considering that some similar software have free trials limited to a month or less and will allow only about 1,000 contact lists, if not less. With that 2,000 contact space available for free on Benchmark email, I can gather 2,000 leads or buyers into my email program without paying. Thus, Benchmark Email is suited for profitability, especially for a start-up business.

It is well suited in scenarios:

1. Well-defined static list with proper info.
2. Not building email templates from scratch
3. Litmus testing involved
4. Easy to use simple automation journeys involved

Not well-suited scenarios:

1. Complex Customer journeys
2. Dynamic content involved
3. Integration with other products other than the ZOHO suite
4. Testing API limits

Incentivized

• They have the option to incorporate email automation.
• HTML is available if you want to use your own templates.
• They give you the ability to edit some HTML on their drag and drop version.

Incentivized

• I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.

Incentivized

• Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
• Stagnant platform - few notable features or fixes over the past two years.
• Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.

Incentivized

• The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
• The templates are nice, but I have seen other services with better pre-built templates.
• To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.

Incentivized

Because I am a single user organization and the subscription is free for up to 3 users.

Incentivized

At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be competitive and provide a more refined UI

Incentivized

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.

Incentivized

• We were able to reduce recurring costs by 20% per year by buying an extended contract plan.
• Benchmark is more robust than our previous software, and we've been able to increase newsletter sales by about 10% per year.
• We were able to introduce split a/b testing into our newsletter mix, as it's a native feature of Benchmark.

Incentivized

• Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
• Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
• It has a great impact on creating brand image of our social media platforms.

Incentivized