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BenchmarkONE vs. HubSpot Marketing Hub

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BenchmarkONE

50 Reviews and Ratings

HubSpot Marketing Hub

2,198 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score3.3 out of 10
    Small Businesses (1-50 employees)
    		BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    HubSpot Marketing Hub

    Score8.8 out of 10
    		N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    BenchmarkONEHubSpot Marketing Hub
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    BenchmarkONEHubSpot Marketing Hub
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    BenchmarkONEHubSpot Marketing Hub
    Considered Both Products
    BenchmarkONE
    Verified User
    Chose BenchmarkONE
    Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like HubSpot. This is a great choice for solopreneurs and smaller …
    Incentivized
    Charlie Judy
    Founder & CEO in Corporate at WorkXO, LLC (Human Resources, 1-10 employees)
    Chose BenchmarkONE
    Just so much easier to use...
    Incentivized
    Kaitlin Rawley
    Director of Marketing in Marketing at Flocknote (Computer Software, 1-10 employees)
    Chose BenchmarkONE
    We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we …
    Incentivized
    Verified User
    Chose BenchmarkONE
    I use HubSpot Sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups.

    Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though …
    Incentivized
    Lori Feldman
    Marketing Automation | CRM | Integrated Marketing in Marketing at The Database Diva (Management Consulting, 1-10 employees)
    Chose BenchmarkONE
    For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
    Incentivized
    Rob Rohena, DIR Incorporated
    CEO in Marketing at DIR Incorporated (Marketing and Advertising, 11-50 employees)
    Chose BenchmarkONE
    Hatchbuck is in a class by itself.

    Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
    HubSpot
    Holly Lieberman
    Search Account Manager in Marketing at AdVision Marketing, Inc. (Marketing and Advertising, 1-10 employees)
    Chose HubSpot Marketing Hub
    We have looked around at a great deal of competitor vendors. We tried others like Hatchbuck and Sharp Spring, and HubSpot is clearly the easiest and best software out there.
    Sarah Brizendine
    Inbound Account Manager in Marketing at AdVision Marketing, Inc. (Marketing and Advertising, 1-10 employees)
    Chose HubSpot Marketing Hub
    HubSpot blows HatchBuck out of the water hands down. SharpSpring definitely provides more competition, but HubSpot's landing page & CTA functionality provide that little bit of extra value that make it worthwhile, especially if you don't have a developer on staff.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BenchmarkONEHubSpot Marketing Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and HubSpot Marketing Hub
    Feature
    BenchmarkONE
    5.2
    29 Ratings
    HubSpot Marketing Hub
    8.4
    372 Ratings
    WYSIWYG email editor5.126 Ratings9.1335 Ratings
    Dynamic content4.221 Ratings8.4335 Ratings
    Ability to test dynamic content4.121 Ratings7.5311 Ratings
    Landing pages4.016 Ratings8.5365 Ratings
    A/B testing8.910 Ratings5.8288 Ratings
    Mobile optimization8.912 Ratings7.8358 Ratings
    Email deliverability reporting3.328 Ratings8.6366 Ratings
    List management4.329 Ratings10.0367 Ratings
    Triggered drip sequences4.310 Ratings10.0279 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and HubSpot Marketing Hub
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    HubSpot Marketing Hub
    9.5
    363 Ratings
    Lead nurturing automation3.229 Ratings9.3359 Ratings
    Lead scoring and grading4.329 Ratings9.6327 Ratings
    Data quality management4.327 Ratings9.2333 Ratings
    Automated sales alerts and tasks4.327 Ratings10.0302 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and HubSpot Marketing Hub
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    HubSpot Marketing Hub
    7.1
    323 Ratings
    Calendaring7.99 Ratings7.3308 Ratings
    Event/webinar marketing7.110 Ratings6.9254 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of BenchmarkONE and HubSpot Marketing Hub
    Feature
    BenchmarkONE
    3.9
    22 Ratings
    HubSpot Marketing Hub
    9.4
    349 Ratings
    Social sharing and campaigns6.49 Ratings8.7345 Ratings
    Social profile integration1.422 Ratings10.0334 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and HubSpot Marketing Hub
    Feature
    BenchmarkONE
    3.7
    28 Ratings
    HubSpot Marketing Hub
    9.2
    372 Ratings
    Dashboards3.327 Ratings9.2369 Ratings
    Standard reports1.019 Ratings9.2365 Ratings
    Custom reports6.814 Ratings9.1327 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and HubSpot Marketing Hub
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    HubSpot Marketing Hub
    9.0
    344 Ratings
    API2.015 Ratings9.0253 Ratings
    Role-based workflow & approvals8.013 Ratings8.9283 Ratings
    Customizability2.621 Ratings8.3306 Ratings
    Integration with Salesforce.com6.74 Ratings10.0229 Ratings
    Integration with Microsoft Dynamics CRM6.95 Ratings10.097 Ratings
    Integration with SugarCRM6.95 Ratings7.790 Ratings
    User Ratings
    BenchmarkONEHubSpot Marketing Hub
    Likelihood to Recommend
    3.0
    (32 ratings)
    8.4
    (657 ratings)
    Likelihood to Renew
    8.7
    (23 ratings)
    9.0
    (371 ratings)
    Usability
    8.2
    (4 ratings)
    8.6
    (109 ratings)
    Availability
    8.5
    (4 ratings)
    9.1
    (25 ratings)
    Performance
    6.4
    (1 ratings)
    8.9
    (17 ratings)
    Support Rating
    9.1
    (3 ratings)
    8.4
    (88 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (26 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    7.3
    (48 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    8.1
    (2 ratings)
    8.9
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (7 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)