BombBomb and Vidyard are both video marketing software options that allow marketers to create personalized, interactive video content. BombBomb is most popular with small businesses, while Vidyard is used most often by mid-sized organizations.
Features
Though BombBomb and Vidyard both include essential video marketing features, such as custom branding and annotations, they also have a few standout gestures that set them apart from each other.
Vidyard provides detailed analytics for published videos, including real-time video data that helps to track engagement across multiple videos and provides insights on user behavior, geography, and device. Additionally, Vidyard provides hosting that includes a video hub users can visit to see all the videos a business has published. Reviewers also speak highly of Vidyard customer service for its fast response time and frequent progress updates. Lastly, Vidyard integrates with many Google applications, such as Gmail, and has a Google Chrome extension for creating videos on the fly.
BombBomb provides marketing features such as live notifications when videos are clicked so that businesses can better predict who they should follow up with. Additionally, BombBomb allows for scheduled email campaigns, so users can set up when they want their videos to go out, and then let the tool take care of the rest. Lastly, BombBomb provides integrations with all popular email services and provides a simple to use interface for new users.
Limitations
Though BombBomb and Vidyard both have powerful Video Marketing Capabilities, they also have a few limitations that are important to consider.
Vidyard provides good features for branding videos but is limited when it comes to video editing, so businesses looking for a single app to use for editing may need to consider other options. Additionally, while Vidyards front-end is simple to use for the end-user, new users may struggle with the interface for uploading videos and performing analytics. Lastly, the hosting pages that Vidyard provides have limited customization options, so many users may prefer to embed Vidyard content on their own sites.
BombBomb provides a Google Chrome extension, but some users find it cumbersome to use, to the point that they prefer to just use the application without the extension. Additionally, BombBomb has few native integrations, with most being handled by Zapier, this could be a problem if an integration your business would like isn’t supported.
Pricing
Vidyard offers a free pricing tier for users that only need 5 videos at a time. This package is using for users that want to try out Vidyard before committing to a more expensive package. The Pro package costs $15.00 per month and includes unlimited video uploads, though only 20 can be embedded at once. The Starter package costs $150.00 per month and includes video analytics, social media syncing, and a more customizable video player. The Plus package costs $850.00 per month and includes A/B testing for thumbnails, SEO features, and advanced analytics. Vidyard also offers custom pricing for enterprises that have unique needs not included in the other packages.
BombBomb starts at $29.99 per month and includes simple video emailing features. The Plus package, billed at $588.00 per year includes user tracking features, as well as 3500 contacts with unlimited video emails. The Plus with Prompt package costs $2000.00 per year with a $500.00 setup fee and is built with additional features targeted at the Real Estate Market.
