Brand24 vs. Later Social

Brand24

Later Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.5 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month 1 user
Later Social	Score 6.7 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month

Pricing

Brand24

Later Social

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Offerings

Pricing Offerings
Brand24	Later Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

33% discount available for annual subscription.

More Pricing Information

Community Pulse
	Brand24	Later Social
Considered Both Products	Brand24 Verified User Anonymous Chose Brand24 Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts. Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier … Incentivized Helpful? Tamar Weinberg Social Media Customer Experience and Success Lead Chose Brand24 I needed a low-cost way to monitor brand mentions. This was the one that worked for me. Incentivized Helpful? Verified User Anonymous Chose Brand24 Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Brand24 Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is … Incentivized Helpful?	Later Social Verified User Anonymous Chose Later Social In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social. Incentivized Helpful? Verified User Anonymous Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Katrina Julia, Founder and CEO FIT Life Creation Creator + CEO Chose Later Social Different type of tool. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Anonymous Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Anonymous Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Anonymous Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?

Features

Brand24

Later Social

Publishing

Comparison of Publishing features of Product A and Product B
	Brand24 - Ratings	Later Social 9.0 Ratings 11% above category average
Content planning and scheduling	00 Ratings	10.00 Ratings
Content optimization	00 Ratings	9.00 Ratings
Workflow management	00 Ratings	8.00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Brand24 - Ratings	Later Social 7.2 Ratings 16% below category average
Twitter	00 Ratings	7.00 Ratings
Facebook	00 Ratings	7.00 Ratings
LinkedIn	00 Ratings	5.00 Ratings
Instagram	00 Ratings	10.00 Ratings
Pinterest	00 Ratings	10.00 Ratings
YouTube	00 Ratings	4.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Brand24 - Ratings	Later Social 4.0 Ratings 66% below category average
Campaign success analytics	00 Ratings	4.00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Brand24 - Ratings	Later Social 10.0 Ratings 22% above category average
Mobile access	00 Ratings	10.00 Ratings

Best Alternatives
	Brand24	Later Social
Small Businesses	Yext Score 8.9 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	Yext Score 8.9 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Yext Score 8.9 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	Later Social
Likelihood to Recommend	8.2 (0 ratings)	10.0 (0 ratings)
Usability	- (0 ratings)	9.4 (0 ratings)
Support Rating	- (0 ratings)	9.0 (0 ratings)

User Testimonials
	Brand24	Later Social
Likelihood to Recommend	Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review
Pros	Tracked negative sentiments Had a broad scope of social media tracking thru various popular apps and websites Allowed you set up instant triggers to find post that submitted very recently Incentivized James McTavish Senior Sales Development Read full review	Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature. Great analytics available for Instagram - something that lacks on many other platforms. The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link. It's easy to switch between accounts if you are managing multiple brands and platforms. Incentivized Lauren Kelley Director of Content Read full review
Cons	Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative Statistics weren't overly useful for us Incentivized Verified User Anonymous Read full review	Would be wonderful if there was a way to copy posts easily. Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email. Would be nice to be able to schedule posts to Facebook Groups. Incentivized SS Suzanne Stafford Principal Read full review
Usability	No answers on this topic	The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review
Alternatives Considered	I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool. Incentivized Sebastian Correa Marsico Digital Content Lead Read full review
Return on Investment	Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything! Incentivized Meredith Walter Marketing Manager Read full review
ScreenShots	Brand24 Screenshots