Brand24 vs. Social Report

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

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If you want to really understand your social media, track how well it's performing and monitor how well you're reaching your goals and KPI's then Social Report is the best tool available. It is also particularly useful if you work in a team and need to grant and control access to your accounts to team members, produce reports for senior management and clients.

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• Tracked negative sentiments
• Had a broad scope of social media tracking thru various popular apps and websites
• Allowed you set up instant triggers to find post that submitted very recently

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• Bulk upload of social media posts
• Tracking conversions for posts
• Granular data from your social media profiles

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• Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
• Statistics weren't overly useful for us

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• The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
• I dont believe it has a mobile app.

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Very supportive, personal and informed. They really want to understand the problem and often solutions become features. Great support

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I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

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I used Hootsuite alongside Social Report for a long time, over the last couple of years though I found myself using Social Report more. Today it is the primary choice for social media management. I value the fact that reporting is not an expensive add-on and that the customer service is so personal. It could be argued that the streams / columns layout of Hootsuite gives a social media manager better view of topics, influencers and channels but in my experience very few companies work at this level of sophistication. They want ease and success. Social Report gives you that.

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• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

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• Social Report has a feature that allows you to place tracking code on your website. Your social media updates can then be attributed to conversions. This is very useful for monitoring conversions from your activity.
• The Evergreen and scheduling functions of Social Report allow you to work effectively and efficiently. Taking informed actions based on results, leads to greater success.
• The reporting tools and features save time right across your organisation, which also contributes to the ROI of your digital marketing activity.

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