Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Iterable
Score 8.8 out of 10
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Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
Easier than the big ones and more robust and than the small ones. Braze seems to be a great fit for teams that need to move fast, cannot spend a lot of time in certifications and training and are able to adapt to innovation. As for pricing, Braze has different pricing depending …
I think Braze is the strongest currently. I found Emarsys to be very difficult to navigate and clunky. Ometria I found to be a good platform, however, more difficult to scale. My role using Ometria was more integration focused so had more exposure to the challenges with …
Braze is easy to use and offers excellent modern functionalities, making it ideal for contemporary marketing. The training support and implementation support provided by Braze are also good. In terms of mobile-friendly email creation and personalisation, Braze has stood out. …
Userback does not have mobile SDKs and Instabug cannot do property level filtering for events. So both of these are limited in getting the right message to our users at the right time. In addition to this, Braze allows us to filter by audience properties, so we can reach out to …
Braze was built with mobile at its core, offering strong support for push, in-app messaging, and mobile SDKs ideal for app-driven businesses. Iterable, while solid in email and web, is generally less mobile-native by comparison
Unlike MailChimp, Braze goes beyond just email and SMS as communication channels. With communication channels like push notification, in-app message, and content card, Braze is clearly a superior platform for customer engagement. Also, Braze offers more options for dynamic …
Mailchimp is fine for bulk email and some light automation, but it still centers on email; push or in-app support feels tacked on, and new segments update only after hours. Braze gives us email, push, SMS, in-app, and web all native, with data streaming in real time, so …
Braze is superior top Iterable, full stop. Their partner integrations gives us more freedom to choose the vendor that fits our company the best, not forcing us to choose the one vendor that's compatible or resigning to having siloed data. Also, the Braze team goes the extra …
Active Campaign is not in the list, but in general, it is significantly less powerful and requires a subscription and add-on pricing structure, which is not good for a start-up in a scale-up phase. Braze is well-suited for long-term growth and scaling from a small to a large …
I wasn't part of the decision-making process for selecting Braze, since I joined the company after Braze was already "integrated" with our company. I'd still say that Braze would me my 1st choice compared to other tools that I used in the past.
Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the …
Feels less clunky, easier to navigate, equally stacked on features that matter. May have some ways of working that are different from peer solutions, but trades speed and reliance over inefficiently designed or risky solutions.
Acoustic was becoming too expensive and we had email and SMS with separate providers so we were looking for a way to cut costs and merge into one provider. Both Acoustic and Attentive were becoming very expensive as well and Braze provided all the functionalities that we were …
Braze has many features that these tools don't, like a heatmap, a catalogue, the ability to create tons of attributes, and easy-to-use template features.
salesforce is better suited for the sales funnnel or for B2B rather than B2C so in this case Braze already stacks up great as a wonderful B2C all-rounder product. Mailchimp, firebase and others ive used are gragmented as they all offer different features and are not a ONE …
I don't have a lot of other experience using software other than Braze. However the product has not given me much need to look elsewhere for another vendor and I am generally very happy with it for my use.
Braze is much more real-time, has an updated interface, and offers in-app communication, unlike SFMC. The only downside is that Liquid isn't quite as powerful as AMPscript.
Iterable's geolocation paired with catalog items was something Braze and other platforms just couldn't do. Many tried to offer a workaround, but there just wasn't a legitimate solution anywhere else.
Iterable was more competitive in pricing, the segmentation technology was extremely advanced and fast in comparison with the competitors we analysed, and deliverability and reliability of the system have been fantastic.
Iterable has plug-in capabilities with Movable Ink, in which Movable allows for dynamic content to plug into HTML, text, messages, and utilizes data within Iterable to send dynamic personalized content to customers, great tool in addition to Iterable!
If you're still using SFMC do yourself a favor and explore some of the newer options available. Iterable is a strong competitor unless you need the B2B and account based marketing/support teams all in a single platform. Klaviyo is great and best for small-medium size companies …
I admittedly don't remember much of Klaviyo, as I have become so familiar with Iterable. I definitely prefer Iterable, however. There are so many more features in Iterable and it just feels like a more dynamic and comprehensive experience with more granular data than Klaviyo …
Intercom is not created for marketing purposes and it is quite transparent when you get around to building a campaign with it. It's clunky and often quite frustrating to work with. While Iterable is not perfect, it's a tremendous upgrade. Iterable allows you to have more …
Iterable is leagues and bounds ahead of Mailchimp. While they definitely have room for improvement, I'm thoroughly pleased with the creative builder upgrade.
I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only …
Iterable has an easier UI, with a great educational center to be up to date on the product. Iterable also helps manage different locales in one template and create different projects to manage different databases. Lately, with the integration with Snowflake, will allow an easy …
my company was already using Iterable when i got here. but i will say that the system isn't nearly as complicated as marketo. I found where i didn't like using marketo because of how complicated it is for the user.
Iterable has much more flexibility than other platforms I explored. Personalization in particular is something Iterable does better than the competition.
Moving from a company that used Mailchimp to one that leverages Iterable was a huge step up. Iterable provides a plethora of additional tools to customize and reach our users in a strategic way. We're also able to automate a lot more in Iterable which saves time and resources. …
Far and away, Iterable is easier to use and more cost-effective. While Iterable may not have the bells and whistles or integrations that some of their competitors offer, Iterable can still meet the large majority of business use cases and is easy to use for marketers. As I …
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
