| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Buffer | Score8.4 out of 10 | Small Businesses (1-50 employees) | Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day. | $6 per month per channel |
 Later Social | Score6.5 out of 10 | N/A | Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest. | $25 per month |
| Buffer | Later Social | |||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | A discount is offered for annual billing. | 33% discount available for annual subscription. | ||||||||||||||
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| Buffer | Later Social | |
|---|---|---|
| Considered Both Products | Chose Buffer
Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Buffer Buffer keeps things simple. It took a highly sought after feature (social scheduling) and unbundled it from the more complex social tools out there. | Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Buffer | Later Social | ||||||||||||||||||||||
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| Buffer | Later Social | |
|---|---|---|
| Likelihood to Recommend | 8.8 | 10.0 |
| Likelihood to Renew | 8.0 | - |
| Usability | 9.0 | 9.4 |
| Availability | 8.2 | - |
| Performance | 8.0 | - |
| Support Rating | 6.1 | 9.0 |
| Implementation Rating | 8.0 | - |
| Configurability | 10.0 | - |
| Product Scalability | 8.6 | - |
