TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Sprout Social

    Score8.6 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    BufferSprout Social
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    BufferSprout Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    BufferSprout Social
    Considered Both Products
    Buffer
    Chose Buffer
    Sprout Social buffers content for accurately then Buffer
    Incentivized
    Chose Buffer
    I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's …
    Incentivized
    Chose Buffer
    Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social.

    It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting.
    Incentivized
    Chose Buffer
    I've always found Hootsuite's user interface to be a bit clunky when compared to Buffer. I find myself troubleshooting issues more often on Hootsuite, as well. I think that you can connect more accounts and add more posts to Hootsuite at a time but have found Buffer's limits to …
    Incentivized
    Chose Buffer
    I like Buffer better than Hootsuite or Sprout Social because it's so much easier to use and their customer service is second to none. I love Buffer support and they are constantly improving. I also love the interface the most. It's clean, simple, and easy to use. Hootsuite is …
    Incentivized
    Chose Buffer
    Buffer is a very cost-friendly tool with similar functionality to the tools above (Hootsuite/Sprout Social). While the other tools may offer more functionality or a better user experience, Buffer is by far the most cost-friendly option that still allows for a good and reliable …
    Incentivized
    Chose Buffer
    I've used Sprout Social for two clients now and find it somewhat difficult to use. I'm sure there are ways to circumvent the issues, but I've even tried talking to/working with customer service and one issue just couldn't be worked out.
    Buffer is easy. I've maybe had to contact …
    Incentivized
    Chose Buffer
    Hootsuite and Sprout Social also allow for multiple account management and easy scheduling of content. However, the functionality of Buffer and the ease of interface make it superior to the rest.
    Incentivized
    Chose Buffer
    I've previously used Sprout Social and while I think that is a more robust product overall (including its reporting/tracking capabilities), the cost is much more manageable with Buffer. As compared to Hootsuite, Buffer has a far more intuitive interface and makes it simpler to …
    Incentivized
    Chose Buffer
    Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for …
    Incentivized
    Chose Buffer
    They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown …
    Incentivized
    Chose Buffer
    Buffer had the best free version, but Zoho Social had the most social media channels available in the price range.
    Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time.
    Incentivized
    Chose Buffer
    We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we …
    Incentivized
    Chose Buffer
    I would recommend Buffer for ease of use, social media intergration and costs, also Buffer rarely has any issues or downtime. If they do they warn you well in advance.
    Incentivized
    Chose Buffer
    I find it easy for a business to implement this versus a larger tool (Hootsuite). Easy to quickly schedule in content and keep it within the dashboard.
    Incentivized
    Chose Buffer
    It comes at a better price and is easier to navigate and learn with.
    Incentivized
    Chose Buffer
    I feel that Buffer is very much an entry level product because it lacks some of the additional functionality offered by other tools. In that sense I recommend it only for small companies, or those just starting out with scheduling. In terms of scheduling content it does that …
    Incentivized
    Chose Buffer
    Buffer is way more intuitive than Hootsuite. While it doesn't have the in-depth reporting or social media inbox Sprout Social offers, it makes up for it in simplicity, cost and customer service. Sprout Social is a great tool with equally good customer service, but the cost is …
    Chose Buffer
    Buffer keeps it simple. It was great for when I worked at smaller companies and also for when I have done freelance social media work. Put it this way, Buffer is an accessible tool. The functionality is basic and intuitive so anyone can learn to use it. They also have a free …
    Incentivized
    Sprout Social
    Chose Sprout Social
    I didn't select Sprout. Clients selected it. I would recommend Buffer. I also wanted one client to evaluate AgoraPulse. I haven's used Hootsuite enough to know it would stack up. The primary reason the one client selected Sprout was for the approval ability. I definitely feel …
    Incentivized
    Chose Sprout Social
    I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for …
    Incentivized
    Chose Sprout Social
    Sprout Social's hashtag trend identification and analysis capabilities, overall real-time analytics, and simple ramp-up were the major draws of the product for our team. By comparison, Hootsuite's column-oriented dashboard is the most customizable and optimal for seeing "the …
    Incentivized
    Chose Sprout Social
    We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
    Incentivized
    Chose Sprout Social
    Well, it depends on what you're looking for. If you want a one-stop shop social media management tool, then it's better than Hootsuite, but Buffer beats Sprout Social's scheduling features. TweetDeck beats Sprout's social listening features. Twitter provides way better Twitter …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BufferSprout Social
    Publishing
    Comparison of Publishing features of Buffer and Sprout Social
    Feature
    Buffer
    8.6
    68 Ratings
    Sprout Social
    8.5
    110 Ratings
    Content planning and scheduling9.068 Ratings9.5110 Ratings
    Content optimization8.061 Ratings8.396 Ratings
    Workflow management8.857 Ratings8.796 Ratings
    Audience targeting00 Ratings7.687 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Sprout Social
    Feature
    Buffer
    8.3
    63 Ratings
    Sprout Social
    8.8
    111 Ratings
    Campaign success analytics8.363 Ratings8.9103 Ratings
    Real-time tracking00 Ratings8.6100 Ratings
    Competitor analysis00 Ratings8.889 Ratings
    Account management
    Comparison of Account management features of Buffer and Sprout Social
    Feature
    Buffer
    9.0
    65 Ratings
    Sprout Social
    7.8
    104 Ratings
    Role-based user permissions & privileges9.052 Ratings7.899 Ratings
    Mobile access9.062 Ratings7.892 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Buffer and Sprout Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    7.6
    87 Ratings
    Boolean keyword searches00 Ratings7.465 Ratings
    Filtering out noise/spam00 Ratings7.176 Ratings
    Sentiment analysis00 Ratings7.156 Ratings
    Broad channel coverage00 Ratings8.765 Ratings
    Engagement
    Comparison of Engagement features of Buffer and Sprout Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    8.0
    100 Ratings
    Automated routing and prioritization00 Ratings7.962 Ratings
    Customer interaction histories00 Ratings8.088 Ratings
    Bulk actions00 Ratings8.185 Ratings
    Marketing
    Comparison of Marketing features of Buffer and Sprout Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    7.2
    78 Ratings
    Lead generation00 Ratings7.257 Ratings
    Content marketing00 Ratings8.474 Ratings
    Paid media management00 Ratings6.23 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Buffer and Sprout Social
    Feature
    Buffer
    -
    Ratings
    Sprout Social
    8.6
    110 Ratings
    Twitter00 Ratings9.098 Ratings
    Facebook00 Ratings9.2109 Ratings
    LinkedIn00 Ratings9.0100 Ratings
    Google+00 Ratings7.636 Ratings
    Instagram00 Ratings9.199 Ratings
    Pinterest00 Ratings8.633 Ratings
    YouTube00 Ratings8.01 Ratings
    User Ratings
    BufferSprout Social
    Likelihood to Recommend
    8.8
    (88 ratings)
    8.7
    (168 ratings)
    Likelihood to Renew
    8.0
    (14 ratings)
    9.5
    (65 ratings)
    Usability
    9.0
    (24 ratings)
    8.6
    (95 ratings)
    Availability
    8.2
    (2 ratings)
    7.7
    (8 ratings)
    Performance
    8.0
    (2 ratings)
    8.0
    (7 ratings)
    Support Rating
    6.1
    (23 ratings)
    4.1
    (38 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    10.0
    (11 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (23 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)