Buffer vs. Zoho Social

Buffer

389 Reviews and Ratings

Zoho Social

552 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Buffer	Score8.4 out of 10	Small Businesses (1-50 employees)	Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.	$6 per month per channel
Zoho Social	Score8.8 out of 10	N/A	Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…	$15 per month

Pricing

Buffer

Zoho Social

Free: $0
Essentials: $6
per month per channel
Team: $12
per month per channel

Free: $0
per month per user
Standard: $15
per month per user
Professional: $40
per month per user
Premium: $65
per month 3 users
Agency: $320
per month 5 users
Agency Plus: $460
per month 5 users

Pricing Offerings
Buffer	Zoho Social
Free Trial
Yes	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

A discount is offered for annual billing.

Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.

Community Pulse
Key User Insights
	Buffer	Zoho Social
Considered Both Products	Buffer Luke Paulin Marketing Director in Marketing at Maui Real Estate Advisors LLC (Real Estate, 1-10 employees) Chose Buffer Buffer had the best free version, but Zoho Social had the most social media channels available in the price range. Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time. Incentivized Helpful? Len Gordon Art Relations in Marketing at Art Plugged (Entertainment, 1-10 employees) Chose Buffer I would recommend Buffer for ease of use, social media intergration and costs, also Buffer rarely has any issues or downtime. If they do they warn you well in advance. Incentivized Helpful?	Zoho Fiona Buchanan, MJ Communications Admin in Marketing at Workers' Resrouce Centre (Non-profit Organization Management, 1-10 employees) Chose Zoho Social I find Buffer's interface more difficult to use and the reports do not have as many features as Zoho Social and are not customizable. I also don't find their engagement tab useful. Incentivized Helpful? Ryan Vitus D Costa CEO (Chief Executive Officer) in Marketing at Annalogi (Marketing & Advertising, 1-10 employees) Chose Zoho Social Zoho Social is easy to use and provides all analytics compared to other social media tools. Incentivized Helpful? Amawi Wilkerson PR & Marketing Specialist in Marketing at Wi Move Media LLC (Marketing & Advertising, 1-10 employees) Chose Zoho Social One product that wasn't listed here is Plannthat.com That's actually where all of my other clients' brands are located. I like that plan gives you content creation ideas, keeps you on top of trends, and shows you a calendar (weekly and monthly) on what you've posted already, … Incentivized Helpful? Kuldeep Rane Senior Manager - Digital Marketing in Marketing at Infinite Uptime (Information Technology & Services, 51-200 employees) Chose Zoho Social Zoho easily is a better bet compared to other applications not just in terms of the pricing but also in terms of usability. Most applications charge you separately for managing different social accounts of the company. Zoho gives you access to all your accounts under one … Incentivized Helpful? Pedro Ciancaglini Founder and CEO in Corporate at KARPET (Management Consulting, 1-10 employees) Chose Zoho Social [Zoho Social is] very simple, fast, and easy to use. All platforms have their own pros and cons, but Zoho Social is better for linkedin due the social network penalize when you are hosting content in another platform. Zoho Social upload the content directly to linkedin. It also … Incentivized Helpful? Verified User Chose Zoho Social Zoho Social is similar to Buffer in price but you get more channels for the costs, while Buffer allows for Pinterest. Zoho is more difficult to customize posts based on social media channels than Buffer, but easier to schedule posts for all channels at once. Zoho is cheaper … Incentivized Helpful? Verified User Chose Zoho Social Zoho [Social] doesn't require you to use their scheduling function in order to collect data on posts. Incentivized Helpful? Justin Angelson, Digital and AI Solution Expert Managing Partner in Sales at Angelson Group (Marketing and Advertising, 1-10 employees) Chose Zoho Social Compared to all 3 of the options listed above, which are good pieces of software in their own right, Zoho Social makes it much easier to actually respond and engage with people on social media. This creates better sentiment towards our brand, has surfaced leads, and business … Incentivized Helpful? Željko Janković Digital Marketing Specialist & Owner in Marketing at Real Media Factory (Marketing and Advertising, 1-10 employees) Chose Zoho Social Zoho is around the price range of basic packages of these two softwares, but, in my opinion, has better reporting. It's way faster than Hootsuite, and mobile. Featurewise, Zoho Social lacks some features, and Hootsuite has the best learning support, and certification. Incentivized Helpful? Ryan Wilkinson Owner at The Smart Assistant (Information Technology and Services, 1-10 employees) Chose Zoho Social Zoho Social just has a lot more features and A LOT better price point than the other guys. Incentivized Helpful? Verified User Chose Zoho Social Zoho Social has much more featured in one place. Also have more advanced AI assistance per channel as well as option to schedule comments for each social post which helps a lot. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Buffer

Zoho Social

Comparison of Publishing features of Buffer and Zoho Social
Feature	Buffer 8.6 68 Ratings	Zoho Social 8.8 446 Ratings
Content planning and scheduling	9.068 Ratings	9.2444 Ratings
Content optimization	8.061 Ratings	8.9366 Ratings
Workflow management	8.857 Ratings	00 Ratings
Audience targeting	00 Ratings	8.4313 Ratings

Comparison of Reporting/analytics features of Buffer and Zoho Social
Feature	Buffer 8.3 63 Ratings	Zoho Social 8.4 358 Ratings
Campaign success analytics	8.363 Ratings	8.6356 Ratings
Competitor analysis	00 Ratings	8.2219 Ratings

Comparison of Account management features of Buffer and Zoho Social
Feature	Buffer 9.0 65 Ratings	Zoho Social 9.1 391 Ratings
Role-based user permissions & privileges	9.052 Ratings	9.1298 Ratings
Mobile access	9.062 Ratings	9.2373 Ratings

Comparison of Listening/monitoring features of Buffer and Zoho Social
Feature	Buffer - Ratings	Zoho Social 8.1 372 Ratings
Sentiment analysis	00 Ratings	7.9266 Ratings
Broad channel coverage	00 Ratings	8.3366 Ratings

Comparison of Engagement features of Buffer and Zoho Social
Feature	Buffer - Ratings	Zoho Social 8.6 361 Ratings
Automated routing and prioritization	00 Ratings	8.3306 Ratings
Customer interaction histories	00 Ratings	8.8340 Ratings

Comparison of Marketing features of Buffer and Zoho Social
Feature	Buffer - Ratings	Zoho Social 8.8 313 Ratings
Lead generation	00 Ratings	8.6233 Ratings
Content marketing	00 Ratings	9.1304 Ratings

Comparison of Channel coverage/integration features of Buffer and Zoho Social
Feature	Buffer - Ratings	Zoho Social 9.2 437 Ratings
Twitter	00 Ratings	9.2389 Ratings
Facebook	00 Ratings	9.2428 Ratings
LinkedIn	00 Ratings	9.2384 Ratings
Google+	00 Ratings	9.3247 Ratings
Instagram	00 Ratings	9.3359 Ratings

User Ratings
	Buffer	Zoho Social
Likelihood to Recommend	8.8 (88 ratings)	9.2 (452 ratings)
Likelihood to Renew	8.0 (14 ratings)	10.0 (13 ratings)
Usability	9.0 (24 ratings)	9.2 (279 ratings)
Availability	8.2 (2 ratings)	8.2 (2 ratings)
Performance	8.0 (2 ratings)	8.2 (3 ratings)
Support Rating	6.1 (23 ratings)	9.3 (220 ratings)
Online Training	- (0 ratings)	8.2 (1 ratings)
Implementation Rating	8.0 (2 ratings)	8.4 (5 ratings)
Configurability	10.0 (1 ratings)	7.3 (2 ratings)
Ease of integration	- (0 ratings)	3.6 (2 ratings)
Product Scalability	8.6 (2 ratings)	8.2 (3 ratings)
Vendor post-sale	- (0 ratings)	8.2 (2 ratings)
Vendor pre-sale	- (0 ratings)	8.2 (2 ratings)