Clay vs. Crunchbase

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 8.1 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
Crunchbase
Score 7.7 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
Pricing
ClayCrunchbase
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Offerings
Pricing Offerings
ClayCrunchbase
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClayCrunchbase
Considered Both Products
Clay
Chose Clay
I have not figured out any other product in this space. There is no direct competitor of Clay and that's what makes it different and unique.
Chose Clay
Other products that we're looking at would be DataBar, Persona, and Freckle. Clay is significantly better versus any other products in market due to significantly better data coverage. And due to the flexibility of the UI.
Chose Clay
So I won't say the names, but I said that we've tried some Clay competitors and what we saw is that the data is not as reliable and the enrichment is not that rich than in Clay, for example.
Chose Clay
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I …
Chose Clay
Clay offers a user friendly consumption based platform that is easy to experiment and scale.
Chose Clay
Apollo.io, Amplemarket, Google Sheets and La Growth Machine
Chose Clay
Clay is much easier to use compared to n8n but n8n beats clay in terms of pricing and data privacy.

Clay is fast and easy to iterate and experiment.
Chose Clay
(I wrote iCustomer but it only recognized HiCustomer - iCustomer is an early stage competitor to Clay) I like Clay because it's easy to get started - the templates give you so many ideas and he community is incredibly strong. no one else has that going for them the way Clay …
Chose Clay
It's just different, honestly. I think it's a good 'out of the box' solution. It's got almost everything out could need in one place. But it's a little too powerful and far too expensive for the true scrappy startup compared to airtable + integrations. And it's too narrow in …
Chose Clay
Clay is phenomenal middle mad, and is better than 6sense. However, data points are not as good as zoominfo. Looking forward to using the sequencer but having ability to have an activity dashboard in salesloft makes it better suited for our needs
Chose Clay
CargoAi Marketplace, Persana AI, Apollo.io and Amplemarket
Chose Clay
Clay is able to integrate many of these tools’ data in a waterfall and capabilities into its workflow.
Chose Clay
It’s so much better jeeva was terrible to use in almost every way
Crunchbase
Chose Crunchbase
It has more data and it's for sure more accurate, Crunchbase has a better platform when talking about visual and it's also easier to search. Also, it has better filters which can help companies to dive deeper into researching accordingly to their needs
Chose Crunchbase
I like Pitchbook a lot -- but too expensive for a slight difference in our use case. If Crunchbase added valuation "estimates" (kind of like zillow "zestimates"), it would be awesome instead of just very good.
Chose Crunchbase
Crunchbase is cheaper and the overall price/value balance is better
Chose Crunchbase
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides …
Chose Crunchbase
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Chose Crunchbase
Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer …
Chose Crunchbase
Sales Navigator is better only because it provides you with more direct contacts to reach out to. Crunchbase only tells you really the top dogs in the company like c-level execs, not necessarily contacts that you would be having sales conversations with.
Chose Crunchbase
Crunchbase has far more company data than LinkedIn Sales Navigator. The thing that it lacks is data on the people at those companies. LinkedIn Sales Navigator also has a better CRM integration, from what I understand. It is more automated. For our strategy, we use both of these …
Chose Crunchbase
This question always gets me. In a world with so many database solutions, it becomes quite difficult to compare, its the subtleties. Bigger is usually better...Crunchbase has gone through over 300...300 rounds of funding. In a world where there are so many options, going with …
Chose Crunchbase
I have found that Crunchbase has more up-to-date information when comparing ZoomInfo and EverString.
Chose Crunchbase
I don't know of other services like Crunchbase, in my mind it stands alone. Of course I could use FormDs, but it's cumbersome and doesn't provide the same level of information, so I rarely use it.
Features
ClayCrunchbase
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
-
Ratings
Crunchbase
9.2
Ratings
17% above category average
Advanced search00 Ratings8.00 Ratings
Identification of new leads00 Ratings8.00 Ratings
List quality00 Ratings10.00 Ratings
List upload/download00 Ratings9.00 Ratings
Ideal customer targeting00 Ratings10.00 Ratings
Load time/data access00 Ratings10.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
-
Ratings
Crunchbase
6.9
Ratings
12% below category average
Contact information00 Ratings7.00 Ratings
Company information00 Ratings8.00 Ratings
Industry information00 Ratings5.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
-
Ratings
Crunchbase
8.9
Ratings
18% above category average
Lead qualification process00 Ratings5.10 Ratings
Smart lists and recommendations00 Ratings9.00 Ratings
Salesforce integration00 Ratings10.00 Ratings
Company/business profiles00 Ratings10.00 Ratings
Alerts and reminders00 Ratings8.00 Ratings
Data hygiene00 Ratings10.00 Ratings
Automatic data refresh00 Ratings10.00 Ratings
Tags00 Ratings9.00 Ratings
Filters and segmentation00 Ratings9.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
-
Ratings
Crunchbase
4.3
Ratings
54% below category average
Sales email templates00 Ratings4.30 Ratings
Append emails to records00 Ratings4.30 Ratings
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ClayCrunchbase
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Medium-sized Companies
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Enterprises
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User Ratings
ClayCrunchbase
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
ClayCrunchbase
Likelihood to Recommend
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
Read full review
The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Read full review
Pros
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
Read full review
  • Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
  • Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
  • Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
  • Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.
Read full review
Cons
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
Read full review
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Read full review
Usability
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
Read full review
Support Rating
No answers on this topic
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Read full review
Alternatives Considered
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
Read full review
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.
Read full review
Return on Investment
  • Clay software enables us to find the best connect to build more qualified leads and ensure personalised outreach.
  • Use of the software in our organisation has promoted email marketing and content monetization.
  • The product has enhanced lead management enabling a full pipeline visibility from first contact to conversion.
Read full review
  • Crunchbase has enabled my company to be more efficient in determining whether or not to conduct further diligence on companies.
  • Tailoring searches for certain criteria has been helpful for aggregating competitors and companies of similar profiles.
  • The software is not only powerful, but also affordable!
Read full review
ScreenShots