Clay vs. Crunchbase

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 8.1 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
Crunchbase
Score 7.7 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
Pricing
ClayCrunchbase
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Offerings
Pricing Offerings
ClayCrunchbase
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClayCrunchbase
Features
ClayCrunchbase
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
-
Ratings
Crunchbase
9.2
18 Ratings
17% above category average
Advanced search00 Ratings8.017 Ratings
Identification of new leads00 Ratings8.016 Ratings
List quality00 Ratings10.016 Ratings
List upload/download00 Ratings9.012 Ratings
Ideal customer targeting00 Ratings10.015 Ratings
Load time/data access00 Ratings10.015 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
-
Ratings
Crunchbase
6.9
18 Ratings
12% below category average
Contact information00 Ratings7.015 Ratings
Company information00 Ratings8.018 Ratings
Industry information00 Ratings5.712 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
-
Ratings
Crunchbase
8.9
16 Ratings
18% above category average
Lead qualification process00 Ratings5.19 Ratings
Smart lists and recommendations00 Ratings9.013 Ratings
Salesforce integration00 Ratings10.07 Ratings
Company/business profiles00 Ratings10.015 Ratings
Alerts and reminders00 Ratings8.011 Ratings
Data hygiene00 Ratings10.012 Ratings
Automatic data refresh00 Ratings10.07 Ratings
Tags00 Ratings9.09 Ratings
Filters and segmentation00 Ratings9.013 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
-
Ratings
Crunchbase
4.3
4 Ratings
53% below category average
Sales email templates00 Ratings4.34 Ratings
Append emails to records00 Ratings4.34 Ratings
Best Alternatives
ClayCrunchbase
Small Businesses
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Score 9.1 out of 10
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Medium-sized Companies
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Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
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Score 9.8 out of 10
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Score 9.8 out of 10
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User Ratings
ClayCrunchbase
Likelihood to Recommend
-
(0 ratings)
8.0
(19 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
ClayCrunchbase
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
Read full review
Crunchbase Inc.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
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Pros
Clay Labs Inc. (dba Clay)
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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Crunchbase Inc.
  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Read full review
Cons
Clay Labs Inc. (dba Clay)
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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Crunchbase Inc.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
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Usability
Clay Labs Inc. (dba Clay)
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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Crunchbase Inc.
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
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Support Rating
Clay Labs Inc. (dba Clay)
No answers on this topic
Crunchbase Inc.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
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Alternatives Considered
Clay Labs Inc. (dba Clay)
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
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Crunchbase Inc.
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
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Return on Investment
Clay Labs Inc. (dba Clay)
  • Clay software enables us to find the best connect to build more qualified leads and ensure personalised outreach.
  • Use of the software in our organisation has promoted email marketing and content monetization.
  • The product has enhanced lead management enabling a full pipeline visibility from first contact to conversion.
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Crunchbase Inc.
  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
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ScreenShots