Clay vs. Dealfront

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 8.1 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
Dealfront
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Pricing
ClayDealfront
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
ClayDealfront
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClayDealfront
Considered Both Products
Clay
Chose Clay
I have not figured out any other product in this space. There is no direct competitor of Clay and that's what makes it different and unique.
Chose Clay
Other products that we're looking at would be DataBar, Persona, and Freckle. Clay is significantly better versus any other products in market due to significantly better data coverage. And due to the flexibility of the UI.
Chose Clay
So I won't say the names, but I said that we've tried some Clay competitors and what we saw is that the data is not as reliable and the enrichment is not that rich than in Clay, for example.
Chose Clay
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I …
Chose Clay
Clay offers a user friendly consumption based platform that is easy to experiment and scale.
Chose Clay
Apollo.io, Amplemarket, Google Sheets and La Growth Machine
Chose Clay
Clay is much easier to use compared to n8n but n8n beats clay in terms of pricing and data privacy.

Clay is fast and easy to iterate and experiment.
Chose Clay
(I wrote iCustomer but it only recognized HiCustomer - iCustomer is an early stage competitor to Clay) I like Clay because it's easy to get started - the templates give you so many ideas and he community is incredibly strong. no one else has that going for them the way Clay …
Chose Clay
It's just different, honestly. I think it's a good 'out of the box' solution. It's got almost everything out could need in one place. But it's a little too powerful and far too expensive for the true scrappy startup compared to airtable + integrations. And it's too narrow in …
Chose Clay
Clay is phenomenal middle mad, and is better than 6sense. However, data points are not as good as zoominfo. Looking forward to using the sequencer but having ability to have an activity dashboard in salesloft makes it better suited for our needs
Chose Clay
CargoAi Marketplace, Persana AI, Apollo.io and Amplemarket
Chose Clay
Clay is able to integrate many of these tools’ data in a waterfall and capabilities into its workflow.
Chose Clay
It’s so much better jeeva was terrible to use in almost every way
Dealfront
Chose Dealfront
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Chose Dealfront
Its a great combination for effective and powerful sales and marketing. Leadfeeder integrates excellent with Pipedrive.
Chose Dealfront
Among all the competitors, Leadfeeder gives us the most visibility in terms of website traffic and lead score. The most important part of this is the contact identification that is recorded with a connection to the CRM. The account mapping and website traffic connection is the …
Chose Dealfront
Leadberry was not an option offered above but that is the other option similar to this that I have taken a look at. I thought Leadfeeder had a better interface and served better & more results, enough to justify their higher price point compared to Leadberry. I have also looked …
Chose Dealfront
Price was a big factor. This software was roughly a quarter of the cost. Plus Lead Forensics charges to access the emails of people at the company where as LeadFeeder does not.
Chose Dealfront
I used Sharpspring's reverse IP looking up for a while. Leadfeeder is far superior. It tracks and shows site visits by multiple people within an organization and rarely shows service provider names. We usually get the real companies.
Chose Dealfront
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective …
Chose Dealfront
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a …
Best Alternatives
ClayDealfront
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClayDealfront
Likelihood to Recommend
-
(0 ratings)
1.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
ClayDealfront
Likelihood to Recommend
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
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If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
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Pros
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
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Cons
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
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Likelihood to Renew
No answers on this topic
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Usability
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
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Alternatives Considered
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
Read full review
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
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Return on Investment
  • Clay software enables us to find the best connect to build more qualified leads and ensure personalised outreach.
  • Use of the software in our organisation has promoted email marketing and content monetization.
  • The product has enhanced lead management enabling a full pipeline visibility from first contact to conversion.
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  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
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ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.