Conga CPQ vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga CPQ
Score 8.5 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting capabilities that can…N/A
SAP Sales Cloud
Score 8.3 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
Conga CPQSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Conga CPQSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Conga CPQSAP Sales Cloud
Features
Conga CPQSAP Sales Cloud
CPQ
Comparison of CPQ features of Product A and Product B
Conga CPQ
8.5
Ratings
2% below category average
SAP Sales Cloud
-
Ratings
Quote sharing/sending8.80 Ratings00 Ratings
Product configuration8.60 Ratings00 Ratings
Configuration options8.60 Ratings00 Ratings
Pricing rules8.00 Ratings00 Ratings
Price adjustment8.10 Ratings00 Ratings
Purchase history and open contracts8.40 Ratings00 Ratings
Guided selling/Sales portal8.00 Ratings00 Ratings
CPQ reporting & analytics7.10 Ratings00 Ratings
CPQ-CRM integration9.30 Ratings00 Ratings
Attachments to quotes9.40 Ratings00 Ratings
Order capturing8.70 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
8.2
Ratings
6% above category average
Customer data management / contact management00 Ratings8.80 Ratings
Workflow management00 Ratings8.60 Ratings
Territory management00 Ratings7.20 Ratings
Opportunity management00 Ratings8.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.90 Ratings
Contract management00 Ratings8.30 Ratings
Quote & order management00 Ratings8.30 Ratings
Interaction tracking00 Ratings8.50 Ratings
Channel / partner relationship management00 Ratings8.60 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
8.2
Ratings
8% above category average
Case management00 Ratings7.90 Ratings
Call center management00 Ratings8.60 Ratings
Help desk management00 Ratings8.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
7.5
Ratings
1% below category average
Lead management00 Ratings7.30 Ratings
Email marketing00 Ratings7.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
8.2
Ratings
8% above category average
Task management00 Ratings8.10 Ratings
Billing and invoicing management00 Ratings8.10 Ratings
Reporting00 Ratings8.60 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
8.4
Ratings
10% above category average
Forecasting00 Ratings8.30 Ratings
Pipeline visualization00 Ratings8.40 Ratings
Customizable reports00 Ratings8.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
7.7
Ratings
3% above category average
Custom fields00 Ratings8.00 Ratings
Custom objects00 Ratings7.20 Ratings
Scripting environment00 Ratings7.70 Ratings
API for custom integration00 Ratings7.80 Ratings
Security
Comparison of Security features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
8.6
Ratings
3% above category average
Single sign-on capability00 Ratings8.80 Ratings
Role-based user permissions00 Ratings8.30 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
7.2
Ratings
2% below category average
Social data00 Ratings7.30 Ratings
Social engagement00 Ratings7.20 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
7.7
Ratings
5% above category average
Marketing automation00 Ratings8.00 Ratings
Compensation management00 Ratings7.40 Ratings
Platform
Comparison of Platform features of Product A and Product B
Conga CPQ
-
Ratings
SAP Sales Cloud
7.5
Ratings
2% above category average
Mobile access00 Ratings7.50 Ratings
User Ratings
Conga CPQSAP Sales Cloud
Likelihood to Recommend
8.4
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
9.8
(0 ratings)
8.6
(0 ratings)
Usability
8.0
(0 ratings)
6.7
(0 ratings)
Availability
10.0
(0 ratings)
8.0
(0 ratings)
Performance
10.0
(0 ratings)
8.0
(0 ratings)
Support Rating
6.0
(0 ratings)
8.8
(0 ratings)
Online Training
7.0
(0 ratings)
7.0
(0 ratings)
Implementation Rating
1.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.3
(0 ratings)
User Testimonials
Conga CPQSAP Sales Cloud
Likelihood to Recommend
Conga CPQ is flexible in the price setup. We achieve a lot of customized pricing setups using CPQ. Usage flowing into billing works well also. The Conga cart is a huge painpoint for us. We bill each route and trip we run individually so we have a very large amount of manual, complex cart configuration.
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1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.
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Pros
  • Fully integrated with Salesforce.com. Allows for the seamless update of all objects on the SFDC platform. As primary quotes are updated, so to are the opportunities.
  • Supports integration with Avalara for Sales Tax and Docusign for E-Signature.
  • Supports the quoting of product that requires customization that results in a dynamic cost, MSRP and customer price.
  • Significant amount of R&D is being invested in to the platform. Many of the items on our wish list have already been incorporated as a standard feature or on the near term roadmap.
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  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
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Cons
  • The GUI design of Apttus is configurable but prescriptive. If you want a very specific look and feel, it will take some effort to do so. There have been some modern design updates recently using AngularJS. Check it out to see if it works for you.
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  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
It is a stable repository management tool but needs to upgrade its search engine to make it more efficient and user friendly. There can be an advanced search option which allows me to find agreements based on Contract numbers, Company name and Agreement Type as well as by affiliates
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I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.
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Usability
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
As a native Salesforce.com app, it's up as long as Salesforce.com is running.
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Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Support Rating
We had to use an outside vendor to implement the software and we paid them for a while during the initial choppy months. I was learning as I went along and then we could occasionally reach out to Salesforce if we really needed to. I think the support is there, but you obviously have to pay for it if the admin team doesn't have enough experience.
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SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
You need to have IT involved. The implementation partner downplayed the role that IT would have to play. We needed data migration, user set-up, customizations within Apttus for legacy migrations. Luckily we had a developer on our staff for Salesforce.com.
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I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
It has been too long for me to remember all the various CPQ products we evaluated. But our short list came down to Salesforce CPQ and and Conga CPQ. At the time, we considered them both pretty close to equivalent solutions for meeting our needs, so negotiation mainly came down to price of the solution, and estimates to implement. Now that we are migrating to Lightning, the balance has tipped very strongly in Salesforce CPQ's favour.
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One of the most outstanding features of SAP Sales Cloud is its easy integration with our existing SAP ecosystem. This was essential because we used SAS/4HANA in our operations. Its ability to have a single platform that easily integrates sales data with other company operations was a huge advantage for us. In contrast, some of the other systems we explored required significant changes or integration work, which would have raised our overall costs and level of complexity.
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Scalability
No answers on this topic
I choose this rating because the sales and supply chain network has been strengthened by the use of this product. Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good
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Return on Investment
  • It cost the company almost $1million in 3 years of licensing. It then cost us the business to implement it in 2.5 years over $5 million dollars internally with resourcing involved to roll out globally. There was no ROI, that was just to implement it as the business continues to not adopt the product.
  • The adoption level of the product is ~25% of the business actually using the product.
  • Business areas ended up hiring and spending something near $150k/year in human resources to use the system for the sales team because of the low adoption.
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  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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ScreenShots

Conga CPQ Screenshots

Screenshot of Unlimited Product Capability - Can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of Model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​Screenshot of Simple to complex product & pricing configurations​Screenshot of Helps sellers to quote accurately and spend less time selling, no matter how complex a business becomes.

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization