Act-On Software vs. Constant Contact Lead Gen & CRM

Act-On Software

Constant Contact Lead Gen & CRM

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Act-On	Score8 out of 10	Mid-Size Companies (51-1,000 employees)	Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.	$900 per month
Constant Contact Lead Gen & CRM	Score8 out of 10	Small Businesses (1-50 employees)	Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…	$449 per month

Pricing

Act-On

Constant Contact Lead Gen & CRM

Professional: $900
per month
Enterprise: $2,000+
per month

Lite: $12
per month
Standard: $35
per month
Premium: $80
per month
Lead Gen & CRM: Starting at $449
per month

Pricing Offerings
Act-On	Constant Contact Lead Gen & CRM
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

No setup fee

Required

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.

Above pricing based on 5000 contacts.

Community Pulse
Key User Insights
	Act-On	Constant Contact Lead Gen & CRM
Considered Both Products	Act-On Kyle Moloo Sr. Project Manager in Marketing at Big Presence (Marketing and Advertising, 11-50 employees) Chose Act-On Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive … Incentivized Helpful? Christian Banach VP, Group Account Director in Sales at Catapult New Business (Marketing and Advertising, 11-50 employees) Chose Act-On Act-On has similar features as SharpSpring, but in my opinion, delivers better. While their customer service is not excellent, it is better than my experience with SharpSpring. As for MailChimp, Act-On has more robust features. But, it is also dramatically more challenging to … Incentivized Helpful? Lauren Kates Marketing Manager in Marketing at American Safety Council, Inc (E-Learning, 51-200 employees) Chose Act-On Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, … Incentivized Helpful? Kimberly Kitchen Account Strategist in Marketing at World Synergy Enterprises (Marketing and Advertising, 11-50 employees) Chose Act-On We use multiple platforms for different clients. SharpSpring is great for clients that are new to the content marketing game and haven't had much of a business development / CRM tracking process in place while Act-On has a more robust platform with a larger suite of options. Str… Helpful?	Constant Contact Verified User Chose Constant Contact Lead Gen & CRM Better support team, no contracts, much less of a price, similar feature set (when I first subscribed--now it has LiveChat and retargeting and more that Act-On didn't have, features seem to be constantly added). Much nicer and intuitive interface. Built-in CRM that integrates … Incentivized Helpful? Shawn McFadden Digital Marketing Manager in Marketing at Dallas Riffle Media (Marketing & Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM I find SharpSpring a lot more user-friendly than platforms like HubSpot or Act-On. I find HubSpot's interface very convoluted in places. I also feel as if HubSpot's email deliverability is not as good. Compared to the other platforms, SharpSpring's interface tends to just be a … Incentivized Helpful? Mark Percival Jr MARCOM Manager in Marketing at Murray Percival Company (Electrical & Electronic Manufacturing, 11-50 employees) Chose Constant Contact Lead Gen & CRM We previously used the Act-On Software through a 3rd partymarketing company.The fact that SharpSpring does not require us to use a 3rd party marketing team due to ease of use as well as offer more options at a lower price made the decision to go with SharpSpring that much easier. Incentivized Helpful? Verified User Chose Constant Contact Lead Gen & CRM HubSpot and Act-On have about the same capabilities. HubSpot has a much more expensive price model and Act-On is less expensive than HubSpot but even though more expensive. The user interface is not as clear as in SharpSpring and SharpSpring has a better integration with CRM. Ac… Incentivized Helpful? Andreas Schleich CEO (Chief Executive Officer) in Corporate at ROMI Lab (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM Act-On is a good tool but way too expensive in comparison to SharpSpring. Shaprspring offers all the features of Act-On at a fraction of the cost. Also, Act-On's customer support is no match for that of SharpSpring. We used Act-On for 3 years but they continued to increase … Incentivized Helpful? Anna Fischer Marketing Automation / Data Director in Marketing at image.works financial (Marketing and Advertising, 11-50 employees) Chose Constant Contact Lead Gen & CRM Before using SharpSpring, we used Marketo internally. We started researching other companies when we wanted to start reselling it to clients. Marketo and Pardot's business model (at the time, may have changed) did not allow for that. Act-On and HubSpot did, but it was based on … Incentivized Helpful? Kyle Moloo Account Executive in Marketing at Big Presence (Investment Management, 11-50 employees) Chose Constant Contact Lead Gen & CRM SharpSpring is the second best for looks and ease of use (HubSpot). But, the price tag is less than 1/3 of HubSpot, so it's a small sacrifice to make to get a tool that works as powerfully. It's more intuitive and easier to manage and build in than Marketo, Pardot and Act-On. … Incentivized Helpful? Susan Merlo Strategic Marketing Consultant / Owner in Marketing at Next Level iMedia (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM Marketo was too pricy and too much of a commitment Act-On didn't appear to have the support we were looking for Incentivized Helpful? Mark Cohen President in Marketing at Colloquy Digital, LLC (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM SharpSpring provides all the functionality my clients and I need most at a fraction of the cost of leading competitors. It does so in a user-friendly application with excellent self-help tools and support. Incentivized Helpful? Juliana Moraes jr sales rep in Marketing at Bakbuk Agency (Marketing & Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM We experienced working with other platforms in our team, reviewing and testing, in order to find the one that would optimize our workflows the most. Some of these were completely new to me (Sharpspring was one of them), but I had previous experiences with platforms like Mailchim… Incentivized Helpful? Brian Reilly Digital Marketing Strategist in Marketing at PrintMail Solutions (Marketing and Advertising, 51-200 employees) Chose Constant Contact Lead Gen & CRM More cost-effective, more user-friendly, and offers very similar features. Incentivized Helpful? Verified User Chose Constant Contact Lead Gen & CRM At the end of the day, SharpSpring was cheaper, had better customer service, and a very easy interface with a huge range of capabilities. It also helps that they are always very receptive to our input for new features to add. Incentivized Helpful? Nigel Warren Managing Director in Marketing at On Tap Marketing Ltd (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM SharpSping is less expensive and less complicated. Business model more suited to marketing agency. Incentivized Helpful? Lou Covey President, CEO in Corporate at Footwasher Media (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM They are all good tools, but they are also more expensive than most clients can afford and more complex than almost any internal staff can absorb. The cost and usability of SharpSpring make them the first choice for every client we engage with and we don't show favorites. … Incentivized Helpful? Travis Simpson President in Marketing at Symbolscape Inc. (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM SharpSpring is the cost performance leader -- not by a mile, by light years. The same reliable marketing automation feature set you get anywhere else for a fraction of the cost. It is the definition of a marketing technology no-brainer. Other systems do have additional modules … Incentivized Helpful? Raymond Cobb III President at JB Media \| custom content+ content marketing + inbound marketing (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM I tried several platforms before deciding on SharpShpring. Most are very good and get the job done. Some are more focused on users at the enterprise level. Others on the SMB marketing. The main difference for us is that we are an agency focused on the SMB market. The … Incentivized Helpful? Perryn Olson, CPSM, CCMP President in Marketing at The Brand Constructors (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM At first, we heavily researched Act-On, HubSpot, and Infusionsoft. Infusionsoft was fair, but not great in pricing or usability, it seems dated. HubSpot is great if you're learning how to do content marketing, but we already had that down for a few years and it required you to … Helpful? Scott Salvati Owner in Corporate at Lighthouse Marketing Services, Inc. (Marketing and Advertising, 1-10 employees) Chose Constant Contact Lead Gen & CRM We looked at many MA firms, but Sharpspring works with marketing agencies almost exclusively, and really focuses on helping them sell and retain clients. Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Act-On

Constant Contact Lead Gen & CRM

Comparison of Email & Online Marketing features of Act-On Software and Constant Contact Lead Gen & CRM
Feature	Act-On Software 8.6 113 Ratings	Constant Contact Lead Gen & CRM 6.9 510 Ratings
WYSIWYG email editor	9.1112 Ratings	8.5470 Ratings
Dynamic content	9.192 Ratings	6.0453 Ratings
Ability to test dynamic content	8.292 Ratings	6.0434 Ratings
Landing pages	8.2108 Ratings	7.5442 Ratings
A/B testing	9.195 Ratings	6.0397 Ratings
Mobile optimization	7.1102 Ratings	8.5428 Ratings
Email deliverability reporting	9.1112 Ratings	7.5498 Ratings
List management	9.1111 Ratings	6.5500 Ratings
Triggered drip sequences	8.287 Ratings	6.0475 Ratings

Comparison of Lead Management features of Act-On Software and Constant Contact Lead Gen & CRM
Feature	Act-On Software 8.6 113 Ratings	Constant Contact Lead Gen & CRM 7.3 499 Ratings
Lead nurturing automation	9.1104 Ratings	7.5486 Ratings
Lead scoring and grading	9.1104 Ratings	8.0492 Ratings
Data quality management	9.1102 Ratings	6.0468 Ratings
Automated sales alerts and tasks	7.395 Ratings	7.5464 Ratings

Comparison of Campaign Management features of Act-On Software and Constant Contact Lead Gen & CRM
Feature	Act-On Software 7.1 77 Ratings	Constant Contact Lead Gen & CRM 6.5 401 Ratings
Calendaring	6.88 Ratings	6.0339 Ratings
Event/webinar marketing	7.376 Ratings	7.0319 Ratings

Comparison of Social Media Marketing features of Act-On Software and Constant Contact Lead Gen & CRM
Feature	Act-On Software 9.1 71 Ratings	Constant Contact Lead Gen & CRM 8.8 379 Ratings
Social sharing and campaigns	9.169 Ratings	8.5318 Ratings
Social profile integration	9.163 Ratings	9.0364 Ratings

Comparison of Reporting & Analytics features of Act-On Software and Constant Contact Lead Gen & CRM
Feature	Act-On Software 8.5 114 Ratings	Constant Contact Lead Gen & CRM 5.0 496 Ratings
Dashboards	8.2109 Ratings	5.5488 Ratings
Standard reports	9.1112 Ratings	5.5488 Ratings
Custom reports	8.284 Ratings	4.0449 Ratings

Comparison of Platform & Infrastructure features of Act-On Software and Constant Contact Lead Gen & CRM
Feature	Act-On Software 8.3 107 Ratings	Constant Contact Lead Gen & CRM 6.3 468 Ratings
API	9.167 Ratings	7.5366 Ratings
Role-based workflow & approvals	9.171 Ratings	6.0404 Ratings
Customizability	7.389 Ratings	5.0440 Ratings
Integration with Salesforce.com	9.165 Ratings	7.5219 Ratings
Integration with Microsoft Dynamics CRM	8.135 Ratings	5.099 Ratings
Integration with SugarCRM	7.128 Ratings	7.091 Ratings

User Ratings
	Act-On	Constant Contact Lead Gen & CRM
Likelihood to Recommend	8.2 (219 ratings)	8.0 (524 ratings)
Likelihood to Renew	8.9 (112 ratings)	8.1 (32 ratings)
Usability	8.2 (33 ratings)	7.5 (72 ratings)
Availability	9.1 (14 ratings)	7.8 (2 ratings)
Performance	8.2 (13 ratings)	3.2 (2 ratings)
Support Rating	7.3 (39 ratings)	8.9 (71 ratings)
In-Person Training	8.7 (4 ratings)	- (0 ratings)
Online Training	9.3 (16 ratings)	4.5 (2 ratings)
Implementation Rating	8.6 (22 ratings)	6.5 (10 ratings)
Configurability	9.1 (1 ratings)	4.5 (1 ratings)
Ease of integration	6.4 (2 ratings)	4.5 (2 ratings)
Product Scalability	9.1 (1 ratings)	2.9 (2 ratings)
Vendor post-sale	8.2 (2 ratings)	8.2 (1 ratings)
Vendor pre-sale	9.1 (2 ratings)	1.0 (1 ratings)

Act-On Software vs. Constant Contact Lead Gen & CRM

Act-On Software

Constant Contact Lead Gen & CRM

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