TrustRadius: an HG Insights company

Constant Contact vs. VerticalResponse

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score7.7 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Constant ContactVerticalResponse
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Constant ContactVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.—
    More Pricing Information
    Community Pulse
    Constant ContactVerticalResponse
    Considered Both Products
    Constant Contact
    Chose Constant Contact
    Constant contact is the winner. It has all the features & functionality we want, and it is very user friendly.
    Incentivized
    Chose Constant Contact
    Much easier to use than Vertical Response, a little less easy to use than Emma but also much simpler to customize
    Incentivized
    Chose Constant Contact
    Constant Contact has long been an industry leader for email campaign and list management. It's reliable and a great go-to for many of our clients. MailChimp is most likely its biggest competitor in my opinion, giving Constant Contact a literal run for its money with equivalent …
    Incentivized
    Chose Constant Contact
    Constant Contact and Vertical Response were on my shortlist. Ultimately I chose Constant Contact because of budget and functionality.
    VerticalResponse
    Chose VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform …
    Incentivized
    Chose VerticalResponse
    Vertical Response is most akin to Constant Contact. No frills, agile, easy to use. The one advantage that it has over Constant Contact is that you don't need to be locked into a month-to-month plan, which is what I needed. Salesforce and HubSpot aren't fair comparisons--these …
    Incentivized
    Chose VerticalResponse
    Incentivized
    Chose VerticalResponse
    I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that Constant Contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base.
    Incentivized
    Chose VerticalResponse
    Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked …
    Incentivized
    Chose VerticalResponse
    VR, MailChimp and Constant Contact all provide similar experience and provide the same function. I use many different tools.
    Chose VerticalResponse
    Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Constant ContactVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and VerticalResponse
    Feature
    Constant Contact
    8.0
    118 Ratings
    VerticalResponse
    9.9
    8 Ratings
    WYSIWYG email editor8.4101 Ratings10.07 Ratings
    Dynamic content7.7102 Ratings10.05 Ratings
    Ability to test dynamic content8.582 Ratings10.04 Ratings
    Landing pages7.876 Ratings10.04 Ratings
    A/B testing7.171 Ratings10.05 Ratings
    Mobile optimization8.686 Ratings10.05 Ratings
    Email deliverability reporting9.0114 Ratings10.08 Ratings
    List management8.3116 Ratings10.08 Ratings
    Triggered drip sequences7.260 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and VerticalResponse
    Feature
    Constant Contact
    8.0
    115 Ratings
    VerticalResponse
    10.0
    9 Ratings
    Dashboards8.488 Ratings10.09 Ratings
    Standard reports8.3113 Ratings10.09 Ratings
    Custom reports7.558 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and VerticalResponse
    Feature
    Constant Contact
    8.1
    67 Ratings
    VerticalResponse
    10.0
    1 Ratings
    URL Validation8.231 Ratings10.01 Ratings
    Link Tracking7.934 Ratings10.01 Ratings
    Image Validation8.932 Ratings10.01 Ratings
    Inbox Display8.635 Ratings10.01 Ratings
    Email Accessibility Tools7.928 Ratings10.01 Ratings
    Spelling and Grammar Check8.254 Ratings10.01 Ratings
    Spam Testing6.026 Ratings10.01 Ratings
    Email Previews9.366 Ratings10.01 Ratings
    User Ratings
    Constant ContactVerticalResponse
    Likelihood to Recommend
    8.3
    (133 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    8.6
    (19 ratings)
    Usability
    9.0
    (10 ratings)
    9.0
    (5 ratings)
    Availability
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (9 ratings)
    8.0
    (4 ratings)
    Online Training
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    10.0
    (4 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)