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Coremetrics / IBM Digital Analytics (discontinued) vs. Google Analytics

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Coremetrics / IBM Digital Analytics (discontinued)

88 Reviews and Ratings

Google Analytics

3,824 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Coremetrics / IBM Digital Analytics (discontinued)

    Score7.9 out of 10
    		N/ABased on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.N/A

    Google Analytics

    Score7.9 out of 10
    		N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Coremetrics / IBM Digital Analytics (discontinued)Google Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Coremetrics / IBM Digital Analytics (discontinued)Google Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Coremetrics / IBM Digital Analytics (discontinued)Google Analytics
    Considered Both Products
    Discontinued Products
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    IBM Analytics is a great tool for measuring and analyzing web traffic along with consumer behavior to a degree. When compared to other solutions and tools available in the market today, I'd suggest checking out Kissmetrics or even Google Analytics over this tool. Ultimately, it …
    Incentivized
    Seth Poplaski
    Web Analytics Implementation in Marketing at PFSweb (Logistics and Supply Chain, 1001-5000 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Google Analytics is great low cost alternative to IBM Digital Analytics for smaller, low traffic sites but does not offer the in depth product performance reports we require for our retail clients. IBM can add notes on Google's user interface but Google should really add …
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to …
    Nathaniel Guralski
    Marketing Associate in Marketing at American Marketing Association (Banking, 201-500 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    I feel that Google Analytics give you what you really need, without the hefty price tag. Along with giving you what you need, it is extremely more user friendly than IBM DA and can be easily learned by a multitude of people while still giving very significant information that …
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    In comparison to Adobe, I believe IBM Digital Analytics and Adobe Analytics are fairly similar in terms of features. When it comes to the marketing attribution approach, IBM is what sets it apart. Additionally, pre-integrated technologies with great ROI, like LIVEmail or IBM …
    Incentivized
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering.
    Incentivized
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    I think that Google Analytics does everything just a little bit better than IBM. I was brought in with IBM being so deeply integrated with existing systems that changing to another tool isn't viable at this time.
    Incentivized
    J. G. Emile Daigle
    Architect in Professional Services at Isobar (Internet, 1001-5000 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will …
    Incentivized
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    We have used Adobe Analytics and Google Analytics in similar instances. IBM Digital Analytics is between the 2 products, slightly better than Google Analytics but far behind the flexibility offered in Adobe.
    Incentivized
    Stewart Pratt
    Regional Director, Strategy and Analytics at MarketShare (Marketing and Advertising, 10,001+ employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    IBM Digital Analytics is typically a choice driven by CMS and pricing decisions. In terms of stand alone considerations:

    Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)
    Incentivized
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    The customer support, advanced analysis and no data sampling are the primarily reasons why I would choose IBM over GA.
    John Runyon
    Analyst / Interactive Marketing Specialist in Marketing at PFSweb (Logistics and Supply Chain, 1001-5000 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Google Analytics - Compared to IBM, not as strong on the product reporting (product views, abandoned carts etc.). The end results can be achieved through custom variables, but that does require custom coding. While Google does at least have a reporting API, it is not nearly as …
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    As a consulting company, we tailor the analytics solution to our clients. Usually they start with a free solution like Google Analytics, but they rapidly end up with a paying solution because it offers a deeper analysis and less restrictions on the data.

    For instance Google …
    Alice Watson
    Retail Practice Manager in Product Management at eCommera (Retail, 51-200 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Have extensive use of Omniture and Google Analytics, but I find Digital Analytics the best for retailers. It's is an easy to use solution that highlights the merchandising and marketing issues related to your website.
    Jim Moult
    Sr Mgr., Digital Analytics at West Marine (Retail, 1001-5000 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    I mentioned Adobe and Google and made some comparisons in prior questions. I believe that any of these packages can be made quite powerful with a good implementation, which includes a good tagging strategy. I like Coremetrics best because I believe it is easier to get a solid …
    Timothy Ponce
    in Product Management at Equinox (Retail, 51-200 employees)
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Webtrends and Omniture were on the shortlist. Webtrends tagging implementation seemed a little less flexible than Omniture and Coremetrics. When it finally came down to pricing and desired features, Omniture and Coremetrics were not significantly different, so we based the …
    Verified User
    Chose Coremetrics / IBM Digital Analytics (discontinued)
    Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to …
    Google
    Verified User
    Chose Google Analytics
    Coremetrics offered better support to the admins, but the data was unclear and often misleading. Site catalyst is difficult to use and has a high barrier to entry. Google analytics is a better data platform, with a better user interface, but they are lacking in the support like …
    Incentivized
    Verified User
    Chose Google Analytics
    If it was my choice I would have used IBM Digital Analytics (DA) for everything. DA has it quirks but it really gives some deep analysis on the data and with a bit of development work you can really get all the data you could possibly want. If every website and newsletter was …
    Incentivized
    Francois Salvert
    Web Analytics and Dashboarding in Marketing at Dataligent Services Analytiques Inc. (Marketing & Advertising, 1-10 employees)
    Chose Google Analytics
    Google Analytics is for me the default one to implement especially for business starting in analytics. The time (aka cost) of implementation is very low and it provides results in a matter of hours. The integration with the Google ecosystem is also a plus especially when …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Coremetrics / IBM Digital Analytics (discontinued)Google Analytics
    Web Analytics
    Comparison of Web Analytics features of Coremetrics / IBM Digital Analytics (discontinued) and Google Analytics
    Feature
    Coremetrics / IBM Digital Analytics (discontinued)
    -
    Ratings
    Google Analytics
    8.2
    2 Ratings
    Lead Conversion Tracking00 Ratings7.52 Ratings
    Bounce Rate Measurement00 Ratings8.52 Ratings
    Device and Browser Reporting00 Ratings8.52 Ratings
    Pageview Tracking00 Ratings8.02 Ratings
    Event Tracking00 Ratings7.02 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings8.02 Ratings
    Customizable Dashboards00 Ratings8.52 Ratings
    User Ratings
    Coremetrics / IBM Digital Analytics (discontinued)Google Analytics
    Likelihood to Recommend
    7.0
    (24 ratings)
    8.3
    (185 ratings)
    Likelihood to Renew
    5.8
    (18 ratings)
    9.0
    (51 ratings)
    Usability
    9.0
    (1 ratings)
    7.5
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (4 ratings)
    Performance
    8.0
    (1 ratings)
    10.0
    (2 ratings)
    Support Rating
    2.3
    (4 ratings)
    7.0
    (42 ratings)
    Online Training
    7.1
    (2 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    9.9
    (2 ratings)
    9.0
    (7 ratings)
    Configurability
    8.0
    (1 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)