CoSchedule Marketing Suite vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Zoho Social
Score 8.9 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$0
per month per user
Pricing
CoSchedule Marketing SuiteZoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
CoSchedule Marketing SuiteZoho Social
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteZoho Social
Considered Both Products
CoSchedule Marketing Suite
Chose CoSchedule Marketing Suite
Hootsuite has gotten soooooo expensive in relation to the functionality it provides. The value is just not there compared to when prices were lower for SMBs.

In contrast, CoSchedule Marketing Suite provides huge value for the price and the tiered pricing based on users, number …
Chose CoSchedule Marketing Suite
CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but …
Chose CoSchedule Marketing Suite
CoSchedule offers a lot more than some of its competitors, but you have to evaluate what your organization needs and doesn't need. For some organizations, they only need a content planner for social media, and CoSchedule might not be the best fit due to price compared to some …
Chose CoSchedule Marketing Suite
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also …
Chose CoSchedule Marketing Suite
After trying other social media scheduling tools, CoSchedule is my favorite. Like I said previously, it fills the gaps I've found in other tools. I feel more organized with CoSchedule and prefer their mobile app as well.
Chose CoSchedule Marketing Suite
CoSchedule better supports the content creation and redistribution of content activities. The best thing was that you can get it all automated here, while other tools do not provide with support. I would say CoSchedule is one of the best tools for managing both content and …
Chose CoSchedule Marketing Suite

Crescendo has some very powerful features such as a built in editor that provides a simpler editing suite than Wordpress, especially valuable for contributors. The fact that it has multiple levels of contributor/author/editor is a real plus. There is also a comments box that …

Zoho Social
Chose Zoho Social
Honestly the primary benefit to Zoho Social is that It is a far cheaper alternative to Hootsuite, though it seems to do many of the same things!
Chose Zoho Social
Zoho Social is more reliable than Buffer. Buffer sometimes has technical issues where posts don't go out after being scheduled.

Hootsuite has gotten way too expensive.
Chose Zoho Social
Cheaper and simpler to use and understand
Chose Zoho Social
Zoho Social is a much easier and integrated tool that accomplishes my tasks at a way faster rate. If you are busy like me but still enjoy running your own marketing this is the platform you are looking for. It Is a real treasure for small businesses and owner operated marketing.
Chose Zoho Social
Zoho Social is cheaper and gives more flexibility than Hootsuite in my opinion. Hootsuite is bigger and sleeker in design, but I appreciate the functionality that Zoho Social offers.
Chose Zoho Social
Zoho Social is reliable, affordable, and has everything I need for managing multiple channels and consistent posting.
Chose Zoho Social
This is the first product I have tried based on reviews of a range of similar products.
Chose Zoho Social
Zoho Social is far easier to use and much better priced.
Chose Zoho Social
Zoho Social's payment structure is much more affordable than Hootsuite. As a nonprofit, we were paying $37.50 a month, and then Hootsuite increased the monthly payment amount, doubling it to $75 a month. As a small, self-funded nonprofit, we could not continue using Hootsuite …
Chose Zoho Social
Kontentino is nothing compared to Zoho Social. It's good for their approval flow of your posts but that's like it. They only show the posts and analytics of the posts you published through their platform and not many to no competitors analytics. Hootsuite is good but …
Chose Zoho Social
Zoho Social can do nearly everything Hootsuite can for a fraction of the cost. For small businesses like ours, it is a no-brainer to go with Zoho Social which clearly understands the needs of mom and pop businesses like ours!
Chose Zoho Social
Loomly is so far the best out of all the platform options. However, Zoho is a strong contender. Loomly has more features. Pricing also comes into play.
Chose Zoho Social
I have had to reconnect many of them or just have them bog down and freeze. The only one that doesn't give me problems in Meta, but it only posts to the two platforms. I love that Zoho Social lets me post to so many platforms at one time.
Chose Zoho Social
Microsoft Cloud for Nonprofit (discontinued)
Chose Zoho Social
I would say it is right on par with hubspot regariding social media and, in my opinion, analytics. However, the only aspect and caveat that gets me is the analytics compared to hootsuite. If Zoho Social can get the analytics to be as close as possible to hootsuite I would use …
Features
CoSchedule Marketing SuiteZoho Social
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
7.3
Ratings
10% below category average
Zoho Social
-
Ratings
Ideation5.00 Ratings00 Ratings
Content collaboration7.00 Ratings00 Ratings
Content calendar10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
10.0
Ratings
21% above category average
Zoho Social
-
Ratings
Content distribution10.00 Ratings00 Ratings
Content promotion10.00 Ratings00 Ratings
Content automation10.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
10.0
Ratings
24% above category average
Zoho Social
-
Ratings
Closed-loop tracking and reporting10.00 Ratings00 Ratings
Content performance analytics10.00 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Zoho Social
8.2
Ratings
6% above category average
Sentiment analysis00 Ratings7.90 Ratings
Broad channel coverage00 Ratings8.40 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Zoho Social
8.8
Ratings
9% above category average
Content planning and scheduling00 Ratings9.20 Ratings
Audience targeting00 Ratings8.40 Ratings
Content optimization00 Ratings8.90 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Zoho Social
8.6
Ratings
8% above category average
Automated routing and prioritization00 Ratings8.30 Ratings
Customer interaction histories00 Ratings8.80 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Zoho Social
8.8
Ratings
13% above category average
Lead generation00 Ratings8.50 Ratings
Content marketing00 Ratings9.10 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Zoho Social
9.3
Ratings
10% above category average
Twitter00 Ratings9.30 Ratings
Facebook00 Ratings9.20 Ratings
LinkedIn00 Ratings9.20 Ratings
Google+00 Ratings9.30 Ratings
Instagram00 Ratings9.30 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Zoho Social
8.4
Ratings
6% above category average
Campaign success analytics00 Ratings8.60 Ratings
Competitor analysis00 Ratings8.20 Ratings
Account management
Comparison of Account management features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Zoho Social
9.1
Ratings
13% above category average
Role-based user permissions & privileges00 Ratings9.10 Ratings
Mobile access00 Ratings9.20 Ratings
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
CoSchedule Marketing SuiteZoho Social
Likelihood to Recommend
10.0
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
9.2
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
9.0
(0 ratings)
9.3
(0 ratings)
Online Training
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
8.4
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
3.6
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
CoSchedule Marketing SuiteZoho Social
Likelihood to Recommend
CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.
Read full review
n a crowded landscape of scheduling software options, this particular solution stands out as a beacon of simplicity and user-friendliness. What truly sets it apart is its ability to strike a delicate balance between ease of use and content flexibility. Unlike some other platforms that may impose restrictions on content size and compromise quality during scheduling, this software manages to preserve the integrity of the content while offering an intuitive interface.
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Pros
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
Read full review
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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  • The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.
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Likelihood to Renew
No answers on this topic
I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.
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Usability
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really
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Support Rating
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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The guys at Zoho are amazing. They are always in touch and are willing to help. They regularly send support emails to find out how they can help. They send tips and information on updates. When you need help, they don't hesitate to call. Support is really great from Zoho.
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Alternatives Considered
CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.
Read full review
Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.
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Return on Investment
  • Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
  • We are producing more content, faster.
  • We are more aware of what everyone else in the department is working on.
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  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.