Cvent Lead Scoring vs. Gong

For me, I'm in a college town so when we have a tournament we get flooded with RFPs from schools for the same dates. Lead Scoring allows me to see which of the leads is better suited for our needs over those dates. For example, a school that only wants to stay for one night because they are only an hour away is less desirable than a school that has to fly in and needs to stay for 4 nights!

Incentivized

Gong is an excellent tool for tracking customer interactions with your team whether it be through e-mail or phone calls. It also provides an excellent format for scoring the calls your individual contributors are making. Researching interactions through artificial intelligence provides a ton of hours of time saved for our team. It is not a replacement for your CRM or source of truth

Incentivized

• Leverage real data and analytics to inform your strategy.
• Consider setting up more than one lead scoring model.
• Focus on high-value website actions and engagements.
• Don't assign points for every email open.
• Use negative attributes/scoring to avoid inflated scores.

Incentivized

• Call Tracking - Gong agent automatically attempts to join any call that makes sense.
• Transcript analysis - Gong does a good job running through the transcript to identify and summarize a call.
• AI analysis - with the right prompting, Gong brings a solid analysis with specific calls and interactions cited.

Incentivized

• \New channels, mediums and metrics influencing the customer journey are introduced every day.
• Committing to a lead scoring model that doesn't dynamically adjust as your customers do, will produce inaccuracies.
• Without manually adjusting on a regular basis, miscalculations won't be addressed in a timely manner.

Incentivized

• If you forgot to add Gong to your meeting, the Gong bot will take a while (a minute or so) to be added. This might lead to you losing some time for the meeting recording.
• A quicker way to get the 'Share with customer' URL. I often have to go through a few clicks before getting it.

Incentivized

Gong is one of the best if not the best tools we have in or tech stack in terms of ROI and ease of use. The ai features that have been released over the past year have continued to add value and are not just shiny new features that don't get used. It is also an easy to use platform for our sales and customer success reps, takes very little time to become proficient in. The deal boards also provide great visibility into opps for management and leadership

Incentivized

I gave it a 9 here because Gong is well-suited for being a one-stop-shop for call listening as a while. The reason I didn't rate it a 10 is the UI can sometimes be a bit tough to navigate and figure out where to do certain actions.

Cvent is well suited for planners and those they are planning with to distribute and receive RFP to a variety of locations and venues. Wonderful!

Incentivized

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

No glitches or issues.

Incentivized

There are no other products like Cvent Lead Scoring that I have used or evaluated. The reason for this is because I've never had to stray from Lead Scoring, because it has been so beneficial.

Gong has by far the most comprehensive information about each call, and integrates the best with our CRM: Salesforce. Not only that, but the call recording itself is the least intrusive, and it is automatically added to every external call that our team creates.

Incentivized

• Summary Lead. A summary lead is the most common and traditional lead in journalism.
• Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
• Delayed Identification Lead.
• Creative Lead.
• Short Sentence Lead.
• Analogy Lead.

Incentivized

• I've improved my ability to find solutions for my clients. I'm now more effective in meetings because I can pay closer attention while the entire conversation is automatically recorded and transformed into text.
• I can process a large number of emails without feeling overwhelmed by the vast amount of information I receive daily. With the summaries created with Gong, I can now make faster and more effective decisions without hesitation.
• It doesn't take much effort to learn how to use this platform; this saves me a lot of time when training new members of my team to use this indispensable tool in the workplace.

Incentivized