Dealfront vs. MediaRadar

If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.

Incentivized

If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.

Incentivized

• Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
• Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
• The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.

• Tracks media spent from advertisers and brands.
• It provides insights into a brands past campaigns and company outlook.
• Provides location details for media agencies.

Incentivized

• Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.

Incentivized

• Data is mostly invalid and out of date. We had to look for a new solution.
• Customer service is terrible.
• Their legal team is aggressive and borderline abusive.

Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.

Incentivized

Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.

Incentivized

Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.

Incentivized

MediaRadar was the best tool in the native advertising space. We use a combination of multiple resources like Alf, Winmo, Seller Crowd to get a holistic view. Every platform has its unique advantages and disadvantages over the others. MediaRadar's support is outstanding and makes it easy to work with them. Winmo has a more comprehensive view of media budgets compared to MR.

Incentivized

• It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
• We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.

Incentivized

• Since I use Media Radar to locate brand information as well as contacts for outreach, it has positively impacted the amount of opportunities my organization receives.

Incentivized