Dovetail vs. Optimal
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Dovetail | Score8.3 out of 10 | Mid-Size Companies (51-1,000 employees) | Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform. | $0 per month |
 Optimal | Score9 out of 10 | N/A | Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools. | $2,388 per year |
| Dovetail | Optimal | |||||||||||||||
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Discount available for annual billing on the Professional plan. | — | ||||||||||||||
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| Dovetail | Optimal | |
|---|---|---|
| Likelihood to Recommend | 7.5 | 9.0 |
| Usability | 6.0 | 8.0 |
| Support Rating | - | 8.9 |