Dovetail vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dovetail
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
UserTesting
Score 8.0 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
Pricing
DovetailUserTesting
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
No answers on this topic
Offerings
Pricing Offerings
DovetailUserTesting
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual billing on the Professional plan.
More Pricing Information
Community Pulse
DovetailUserTesting
Considered Both Products
Dovetail
Chose Dovetail
Better usability but less powerful in terms of integration. EnjoyHQ felt better for quantitave data when i used it for the last time. But my knowledge is not up to date.
Chose Dovetail
Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other …
Chose Dovetail
Marvin's approach to AI has always been a core part of their platform, and so the integration of AI features (and the focus on building an AI product that works effectively for the kind of research we are doing) has always been at the forefront of their thinking and design. …
Chose Dovetail
Dovetail is the most stakeholder-friendly research tool we've used. Its visual insights, highlight reels, and intuitive interface make it easy for non-researchers to understand and act on customer feedback. Stakeholders can engage directly without needing deep training, making …
Chose Dovetail
Dovetail meets our needs the best with global codebooks, data retention rules, etc. Other platforms offered functionality we had in other tools or limited our ability to control data management and access controls. We would love even more in Dovetail, but like the direction …
Chose Dovetail
Haven't used EnjoyHQ in the last three years, so cannot compare the new capabilities like AI. We switched to Dovetail because it was easier to use at the time.
Chose Dovetail
I tried this product and must say I think the AI features are way better here and more accurate
Chose Dovetail
We chose Dovetail because it was more powerful and simple to use when we evaluated these tools.
Chose Dovetail
I work at Notion and we could also save our docs within Notion
Chose Dovetail
Dovetail outperforms in qualitative research analysis by offering advanced tagging transcription and centralized insights. I think notion is good for large or complex documentation but Dovetail is nice for qualitative documentation. Maze is better for usabilty testing , …
Chose Dovetail
Dovetail has some niche capabilities for market research that these alternative competitors do not like embedded transcription, insight clipping, sharing across a research team, etc. The others in my list have more features and are designed for knowledge management. For …
UserTesting
Chose UserTesting
UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests.
Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and …
Chose UserTesting
The business chose the platform, but I am not too sure.
Chose UserTesting
We use both UserTesting and Userlytics in conjunction with each other. Userlytics we find to be stronger with 1-2-1 moderated study set up due to it being really simple and intuitive for both the researcher and the participant to use. Userlytics also utilises AI analysis of …
Chose UserTesting
UserTesting has the best unmoderated interview set up and it's easy for participants to use as well.
Chose UserTesting
UserTesting is very much a usability testing tool. dscout has much more robust functionality and feels like a more complete user research tool, and I prefer the quality of the panel. However, the UserTesting panel is much larger, and works well when you have lower barriers to …
Chose UserTesting
Because Maze has more limited feature set and basic analytics.
Chose UserTesting
UserTesting is far more advanced than Userbob. It allows a lot more flexibility in the type of testing we run and specifically how we gather respondents to this.

Most tests are unmoderated, similar to Maze, which I would suggest is the most comparable in platform. I find …
Chose UserTesting
Content square is great for seeing customer insights, but UserTesting cuts straight to the point
Chose UserTesting
UserTesting is not a one-size-fits-all approach, but it excels in certain areas. Its user-friendly UI and speedy test launch make it excellent for companies that require immediate user feedback. Budget-conscious firms may find UserTesting's cost-effectiveness appealing, …
Chose UserTesting
Userlytics was evaluated before but coverage of services was less as compare to UserTesting.
Chose UserTesting
They all have different needs but we used the others to try and do what we wanted before we switched to UserTesting. we wanted to utilize as much of our audience as possible before but we noticed that people who had familiarity with our products would breeze through the testing.
Chose UserTesting
I used Lookback at a previous organization. Overall, UT is more usable for participants, and the built-in participant pool is a standout feature.
Chose UserTesting
UserTesting is better than Hotjar interviews; its tools for creating unmoderated tests and analyzing feedback are superior.
Chose UserTesting
UserTesting is easier to use, and the site's design is user-friendly. There are no glitches, and the site works without crashes or slow loading.
Chose UserTesting
This is the only comparable platform I've used.
Chose UserTesting
I prefer Maze as it is much more intuitive.
Chose UserTesting
The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time.
Also, the interface is good. I miss having more features, like a good transcription tool like we have in …
Chose UserTesting
As we have a bigger UX team, it helps us make user research a team sport. It helps us scale and speed up learning without creating bottlenecks which might happen if we were to use smaller tools and platforms.
Chose UserTesting
In terms of overall cost and value, UserTesting stacks up well. While the platform's overall usability could be improved, and it lacks certain features that other platforms offer, we could not find a better platform for quick, reliable insights in a recent comparison.
Chose UserTesting
I've used dscout, and although I prefer UserTesting.com, I will say that dscout really excels at the diary study format. It would be great if UserTesting had a tool/tools that facilitated diary studies better.
Chose UserTesting
UserTesting's platform is the most comprehensive. While it may not have the best analytics features, survey features, recruitment features, etc, it has everything you need to run evaluative and generative research.
Chose UserTesting
User interviews, like the name mentions, is highly focused on exactly that. The issue with this platform is that for any other type of testing you need to purchase third party integrations. This ends up costing more and gets complicated. I do enjoy the tool for what it is but …
Chose UserTesting
UserTesting is superior because of their vast panel, speed, and intuitiveness.
Best Alternatives
DovetailUserTesting
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
Smartlook
Smartlook
Score 8.2 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.0 out of 10
Optimal
Optimal
Score 9.0 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DovetailUserTesting
Likelihood to Recommend
7.5
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(0 ratings)
Usability
6.0
(0 ratings)
8.1
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
4.6
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
DovetailUserTesting
Likelihood to Recommend
See 1st question answer for my use case, I went into depth there for the specific use cases we have. For less appropriate (touched on this earlier) the final report is not great in dovetail. The formatting options are not great and does not look professional because of the lack of customization and layouts. For my customer we wouldn't be able to present that data as it's constructed. So we have to copy and paste all the quotes and insights to a word doc. That's ok but then it means if we want to use Dovetail as a repository of data we have to then re-import a pdf of the report into the project page.
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When working with general market customers. For example, a person between the ages of 30 and 60 who has a checking account and a mortgage with their primary bank, as long as they don't get too specific about a particular bank.
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Pros
  • The tagging, linking, and repository features make it simple to maintain a living library of knowledge, ensuring past work is never lost.
  • Dovetail enables our researchers and non-research partners to engage more directly with findings, fostering a stronger culture of evidence-based decision-making.
  • Dovetail makes it simple to track engagement metrics with research insights proving overall ROI.
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  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
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Cons
  • Search can be challenging for a company with multiple products and many user types.
  • Charts generated from survey data could have settings to allow us to change how they are filtered / displayed.
  • Having a table of contents in insights / linkable headers would help direct people the right spot of an insight.
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  • A centralized platform to recommend products and use cases would be handy so that users can suggest what they could use more of.
  • Integration with newer payment methods and gift card services could expand the user base.
  • Some products are business-critical and thus require sophisticated testing. This service could be added.
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Likelihood to Renew
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
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I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
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Usability
One of Dovetail’s key strengths is that it’s very easy to get started with — even for people without a research background. Uploading a transcript, tagging highlights, and generating a quick summary is intuitive and low-effort, which helped drive organic adoption at Dext.
However, mastering the more advanced features — like taxonomy management, insight reporting, or strategic tagging structures — does require more time and guidance. The learning curve becomes steeper as you try to scale insight operations or enforce consistency across teams.
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It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.
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Reliability and Availability
I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
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Never encountered any problems
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Performance
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
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Perfectly fine. Never had any problems.
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Support Rating
My customer success manager is very responsive and has always been able to answer my questions and resolve issues quickly. The collaboration is smooth, so I have no complaints in that regard.
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I've used the "power hour," as I think it's called. This really helped me gain a greater understanding of my specific needs and wants from the platform. This excellent service points to the excellent relationship UserTesting provides its clients. I would recommend this service to any of my colleagues.
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Online Training
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
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No answers on this topic
Implementation Rating
No answers on this topic
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other tools I've used in the past due to the amount of time it takes and would choose Dovetail over Google Workspace, UserTesting, and Basecamp hands down
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UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests. Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and you can do both moderated and unmoderated sessions. The UI isn’t as seamless as UserTesting’s, but it gets the job done and it's pretty flexible in terms of study setup and participant targeting.
Trymata is the most basic, but it’s relatively straightforward and affordable. You still get session recordings and written responses, but lacks dashboard polish or advanced features. It’s great for smaller teams or one-off tests.
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Scalability
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
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The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Return on Investment
  • Researchers and designers now spend less time digging through scattered notes or redoing similar studies. Centralizing everything in Dovetail has significantly reduced the time needed to prepare synthesis reports, align stakeholders, or onboard new teammates into past research.
  • With Dovetail, user insights are no longer abstract or anecdotal—they're traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.
  • Dovetail has encouraged more non-designers to engage with user feedback directly. This democratization of insights helps align everyone around real user problems, which ultimately leads to better product-market fit and faster iteration loops.
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  • We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
  • By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
  • Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.
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ScreenShots

Dovetail Screenshots

Screenshot of the Contacts interface, used to find, schedule, and incentivize research participants.Screenshot of a visualization of customer feedback, used to identify patterns before they become problems. Using LLM and ML techniques, Channels continuously classifies and tracks themes in large data sets like support tickets, app reviews, and feedback.Screenshot of an example of a conversational insight, available in Slack. Here, users can quickly ask questions to access automatic podcast-style updates for all related data across Dovetail in Slack and Microsoft Teams.Screenshot of the navigation and project interface, designed to makes it easy for everyone to get started and find what they need in Dovetail.

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.