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Emma by Marigold vs. Salesforce Marketing Cloud

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Emma by Marigold

72 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emma by Marigold

    Score9.4 out of 10
    		N/AEmma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

    $500

    per year per user

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Emma by MarigoldSalesforce Marketing Cloud
    Editions & Modules
    Basic
    $500
    per year per user
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Emma by MarigoldSalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Emma by MarigoldSalesforce Marketing Cloud
    Considered Both Products
    Marigold
    Mike Rizzo
    Director of Demand Generation in Marketing at AerServ (Computer Software, 51-200 employees)
    Chose Emma by Marigold
    None of those platform were good for an agency and their clients. Managing multiple email clients in one system isn't something you find everywhere. It's also not easy to pay for the other platforms since they are built for the enterprise and not SMB.
    Incentivized
    Kerry Bobeczko
    Director of Marketing Technologies in Marketing at Teacher Created Materials (Publishing, 51-200 employees)
    Chose Emma by Marigold
    Emma is night and day difference from Constant Contact in terms of customer support, feature set, and usability. It is so much better and more affordable. Emma is a step down in feature set and functionality from Pardot, Marketo, or HubSpot, but if you are a company that is not …
    Incentivized
    Verified User
    Chose Emma by Marigold
    We chose Emma because at the time we didn't need a full marketing automation platform like Pardot or Marketo and just wanted an easy to use, well priced email communications tool that integrated with our CRM Salesforce.
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Emma by MarigoldSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Emma by Marigold and Salesforce Marketing Cloud
    Feature
    Emma by Marigold
    9.1
    31 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor8.024 Ratings8.1118 Ratings
    Dynamic content9.025 Ratings7.6149 Ratings
    Ability to test dynamic content9.024 Ratings7.7108 Ratings
    A/B testing9.024 Ratings7.9147 Ratings
    Mobile optimization9.029 Ratings7.3107 Ratings
    Email deliverability reporting10.031 Ratings8.2128 Ratings
    List management10.031 Ratings8.6125 Ratings
    Triggered drip sequences9.021 Ratings8.191 Ratings
    Landing pages00 Ratings7.8117 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Emma by Marigold and Salesforce Marketing Cloud
    Feature
    Emma by Marigold
    10.0
    31 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards10.030 Ratings8.4115 Ratings
    Standard reports9.931 Ratings8.4120 Ratings
    Custom reports10.019 Ratings7.997 Ratings
    Lead Management
    Comparison of Lead Management features of Emma by Marigold and Salesforce Marketing Cloud
    Feature
    Emma by Marigold
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.2108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Emma by Marigold and Salesforce Marketing Cloud
    Feature
    Emma by Marigold
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Emma by Marigold and Salesforce Marketing Cloud
    Feature
    Emma by Marigold
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Emma by Marigold and Salesforce Marketing Cloud
    Feature
    Emma by Marigold
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.586 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Emma by MarigoldSalesforce Marketing Cloud
    Likelihood to Recommend
    8.0
    (32 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    9.5
    (5 ratings)
    8.1
    (114 ratings)
    Usability
    10.0
    (2 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    2.0
    (1 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)