Emplifi vs. Sprout Social

Emplifi

178 Reviews and Ratings

Sprout Social

574 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Emplifi	Score7.6 out of 10	Mid-Size Companies (51-1,000 employees)	Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…	N/A
Sprout Social	Score8.6 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Emplifi

Sprout Social

No answers on this topic

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Pricing Offerings
Emplifi	Sprout Social
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Emplifi	Sprout Social
Considered Both Products	Emplifi Inc Ineke Vanhaelemeesch Branded Content Coordinator in Marketing at TUI (Hospitality, 10,001+ employees) Chose Emplifi Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not … Incentivized Helpful? Verified User Chose Emplifi Emplifi is a breath of fresh air compared with Sprinklr, which we didn't get on with and found too complicated and cumbersome. There was no enjoyment in using Sprinklr, for us. It stacks up equally alongside Sprout Social, which we also use extensively. We'd say Sprout is a … Incentivized Helpful? Jessica Tiede Global Digital Marketing Manager in Marketing at Johnson Health Tech. Co., Ltd. (Health, Wellness and Fitness, 501-1000 employees) Chose Emplifi We used Sprout Social in the organization for a few years before switching to Emplifi. We also used a free version of Hootsuite to take advantage of their content streams, but they discontinued that feature so we transitioned away from Hootsuite. We found Sprout Social to be … Incentivized Helpful? Laura Martinez Social Media Coordinator in Social Media at Santy (Marketing and Advertising, 11-50 employees) Chose Emplifi I prefer Sprout Social for community management, but it is equal in scope for the reporting and analytics. I preferred HeyOrca over SocialBakers for scheduling because I was able to click and drag posts to where I wanted as well as see the full post within the calendar. There … Incentivized Helpful? Ashley Parks Social Media Strategist in Marketing at Santy (Marketing and Advertising, 11-50 employees) Chose Emplifi From an approval process, I like SocialBakers more than HeyOrca. It's not quite as user-friendly, but is more intuitive. I appreciated the scheduling options in Sprout Social more, though reporting in SocialBakers is more elaborate. The competitve tracking is incredibly helpful … Incentivized Helpful? Verified User Chose Emplifi I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a … Incentivized Helpful? Barika Phillips Bell Co-Founder in Marketing at B3 Media Solutions (Marketing & Advertising, 1-10 employees) Chose Emplifi Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key … Incentivized Helpful? Verified User Chose Emplifi I evaluated 10 different tools, Emplifi was one of them. What really set Emplifi apart was the user experience, quick turnaround for new features, and robust support. Emplifi allowed us to work most flexibly with the API of all social channels - offering features that other … Incentivized Helpful? Verified User Chose Emplifi Having used many similar platforms, I have to say while many do quite similar things, but I feel Emplifi is the most intuitive an reliable. Also it's user management caters to agencies like us where we are a matrixed organisation across markets and need to provide client … Incentivized Helpful? Alejandro Matheu, MD, MBA, MSc in Digital Marketing Digital Marketing Manager in Marketing at Paradise Professional Delelopment School (Hospital & Health Care, 501-1000 employees) Chose Emplifi Socialbakers is the best-known brand, and Socialbakers used to have a free analyzing tool. (I’m not sure if it’s still available). Also, I think they were some of the first ones to have this kind of software. Incentivized Helpful? Verified User Chose Emplifi In our view, Socialbakers does not have real competitors. It offers a comprehensive solution for social media analytics and publishing. After thorough market research, we concluded that we would only ask for a bid from Socialbakers. Incentivized Helpful?	Sprout Social Esmeralda López LATAM Marketing Communications in Marketing at Kodak Alaris (Printing, 501-1000 employees) Chose Sprout Social I think they are very similar between each other, just the interface is a little better on Socialbakers. Incentivized Helpful? Alejandro Matheu, MD, MBA, MSc in Digital Marketing Digital Marketing Manager in Marketing at Paradise Professional Delelopment School (Hospital & Health Care, 501-1000 employees) Chose Sprout Social They have great tools, scheduling, and an easy to use platform. They have to improve their analytics, but besides that everything is good. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Emplifi

Sprout Social

Comparison of Listening/monitoring features of Emplifi and Sprout Social
Feature	Emplifi 7.8 4 Ratings	Sprout Social 7.6 87 Ratings
Boolean keyword searches	8.52 Ratings	7.465 Ratings
Filtering out noise/spam	7.13 Ratings	7.176 Ratings
Sentiment analysis	8.02 Ratings	7.156 Ratings
Broad channel coverage	7.54 Ratings	8.765 Ratings

Comparison of Publishing features of Emplifi and Sprout Social
Feature	Emplifi 7.4 5 Ratings	Sprout Social 8.5 110 Ratings
Content planning and scheduling	7.85 Ratings	9.5110 Ratings
Audience targeting	7.04 Ratings	7.687 Ratings
Content optimization	6.85 Ratings	8.296 Ratings
Workflow management	8.24 Ratings	8.796 Ratings

Comparison of Engagement features of Emplifi and Sprout Social
Feature	Emplifi 6.3 4 Ratings	Sprout Social 8.0 100 Ratings
Automated routing and prioritization	6.64 Ratings	7.962 Ratings
Customer interaction histories	6.43 Ratings	8.088 Ratings
Bulk actions	5.83 Ratings	8.185 Ratings

Comparison of Marketing features of Emplifi and Sprout Social
Feature	Emplifi 7.8 3 Ratings	Sprout Social 7.2 78 Ratings
Lead generation	8.01 Ratings	7.257 Ratings
Content marketing	7.33 Ratings	8.474 Ratings
Paid media management	8.02 Ratings	6.23 Ratings
Campaigns and promotions	8.01 Ratings	7.24 Ratings

Comparison of Channel coverage/integration features of Emplifi and Sprout Social
Feature	Emplifi 7.2 5 Ratings	Sprout Social 8.6 110 Ratings
Twitter	6.75 Ratings	9.098 Ratings
Facebook	8.05 Ratings	9.2109 Ratings
LinkedIn	5.95 Ratings	9.0100 Ratings
Google+	8.01 Ratings	7.636 Ratings
Instagram	7.05 Ratings	9.199 Ratings
Pinterest	7.03 Ratings	8.633 Ratings
YouTube	8.02 Ratings	8.01 Ratings

Comparison of Reporting/analytics features of Emplifi and Sprout Social
Feature	Emplifi 7.6 5 Ratings	Sprout Social 8.8 111 Ratings
Campaign success analytics	8.34 Ratings	8.8103 Ratings
Real-time tracking	7.25 Ratings	8.6100 Ratings
Competitor analysis	7.44 Ratings	8.889 Ratings

Comparison of Account management features of Emplifi and Sprout Social
Feature	Emplifi 7.3 5 Ratings	Sprout Social 7.8 104 Ratings
Role-based user permissions & privileges	8.25 Ratings	7.999 Ratings
Mobile access	6.42 Ratings	7.892 Ratings

User Ratings
	Emplifi	Sprout Social
Likelihood to Recommend	8.8 (74 ratings)	8.7 (168 ratings)
Likelihood to Renew	9.1 (6 ratings)	9.5 (65 ratings)
Usability	7.3 (2 ratings)	8.6 (95 ratings)
Availability	- (0 ratings)	7.7 (8 ratings)
Performance	- (0 ratings)	8.0 (7 ratings)
Support Rating	9.0 (42 ratings)	4.2 (38 ratings)
Online Training	6.0 (1 ratings)	7.3 (3 ratings)
Implementation Rating	9.1 (2 ratings)	10.0 (11 ratings)
Ease of integration	- (0 ratings)	7.8 (23 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.1 (1 ratings)