Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…
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Wrike
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$0
per month per user
Pricing
Emplifi
Wrike
Editions & Modules
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Wrike Free
$0
per month per user
Wrike Team
$10
per month (billed annually) per user (2-15 users)
Wrike Business
$25
per month (billed annually) per user (5-200 users)
Wrike Enterprise
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per month per user
Pinnacle
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per month per user
Offerings
Pricing Offerings
Emplifi
Wrike
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Every premium plan begins with a 14-day trial period.
I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist …
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any …
Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their …
Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand …
Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info …
We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 …
In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", TalkWalker has excellent performance and coverage.
Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not …
Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant …
I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a …
The reporting part is much more fancy and easy to use than BRANDWATCH! However, I use more the ENGAGE and PUBLISH functions of BRANDWATCH because I'm more efficient with it.
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on …
We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic …
Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. …
I think Wrike is comparable against these competitors - it reminds me of Trello the most in terms of interface. I did not personally select Wrike, I am a user, not the purchase decision maker.
I like Wrike best. I liked Asana, but I think it got too pricey for the features that we wanted out of it. Notion was fine, but I think its ability to integrate with the rest of our tech stack proved difficult. Trello was fine, it was early in my career and I remember its ease …
I'm in the process of evaluating ClickUp, and so far, it seems far more robust in the areas that matter (integrations, automation, speed, ease of use) where it could apply to small and medium orgs. I have another call with ClickUp and if their pricing holds, we may end up …
Jira is really geared towards IT organizations. It is far more complex to use so it has a steeper learning curve, but once you get the hang of it, it does have more customization capabilities and it offers more functionalities, such as extra fields, types of graphs, etc.... …
Wrike provides multiple use cases on managing workflow through the various range of functionalities provided. Trello more so provides a straight forward way to obtain a full scope view of projects, but Wrike is more comprehensive in managing all stages.
We use both Wrike and Smartsheet to satisfy our necessities. Smartsheet gives us a platform to input more information, while in Wrike we stablish contact with our customers for proofing before product development; information that goes directly into our Smartsheet once the …
ClickUp and Wrike look very different - when I think of Wrike, I think of larger tasks, but ClickUp I used for smaller lists & used the calendar view more.
Great for large project and/or complex projects. However there can be a learning curve. I would possibly choose a different platform if I am working with non-techy team members.
Wrike is better than both as it allows for greater visibility and is more similar to an excel based system, which i think has a much better initial understanding of all users.
Wrike has been a helpful benchmark of industry standard. Many people who have used other similar platforms have been able to easily transition to Wrike.
I have used inhouse project management tool in my previous company. It was very slow compared to Wrike, visualisation is better in Wrike, they did not have customised template increasing repetitive work, the tool used in previous company was very slow as it takes like a lot of …
Figma is similar in many regards from the ways I've used it. Wrike is far superior to Workamajig in terms of visual language and ease of use; however, Workamajig seems to be more robust for the expansive needs of an agency.
Wrike has a much deeper feature set than Trello, though does cost significantly more. Azure Devops is better suited to developer workflows out of the box but overall, I would be inclined to use Wrike due to the simpler UX/UI.
Wrike always works - it's always up-to-date, never down, and our one source of truth. I wish the mobile version of Wrike was more usable, but that's the only thing where Wrike may not be the front runner.
In my opinion, Wrike is very similar to Asana (Asana has Wrike beat when it comes to completing tasks. Who doesn't enjoy seeing a rainbow unicorn fly across the screen when marking a task complete). Jira is also very similar but a bit more robust as it integrates with Aha for …
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
Negotiations often involve long timelines and multiple rounds of discussion. Wrike allows us to assign clear ownership, track due dates, and monitor progress so that nothing stalls or gets lost. Redlines, proposals, and finalized agreements can be stored and shared within Wrike, reducing reliance on scattered email chains and ensuring everyone is working from the most current version.
different views to accommodate different users workflow
predecessors and successors to tie tasks together and adjust dates as a group
Being able to see other people's workloads so when I am planning my projects for the upcoming quarter, I can set a project delivery date that is better suited to workload and is more realistic
Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
For example, let's say we are onboarding a new client. There are certain tasks that need to be done. It would be great to be able to create a new project and have certain tasks preloaded.
Importing.
Importing may seem easy, but there is so much nuance to it. The fact that you need to make sure the parent task comes before child tasks is very difficult to do without the help of AI. Also, I am not sure it is possible if you have a thousand tasks to import, to make sure that you have a folder structure and parent/child tasks.
I also find that the documentation is lacking and the 2 import methods lacking as well.
Customize my inbox. When I log into Wrike, my Inbox is the first thing I see, but this doesn't show the full picture of what I want it.
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
I love the way task management is designed within Wrike. The full overview, followed by sequential updates, really works for us - this way, we don't need to go into individual people's work subtasks to find what's happening with a project. That's very useful from a project management perspective. The to-do feature also lets everyone access info in one place.
Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
We've had so many questions during the establishment of Wrike for our team, and the Wrike support team has exceeded our expectations. Our team is naturally curious, and the Wrike support team has always been willing to hold conversations about how we can make an idea work, to show us hidden features that delight us, and to help us plan ways to build out projects efficiently. They meet our questions with multiple solutions and best practices
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
Jira did not at all help us get our work done as content creators. I think that was because Jira wasn't quite right for our uses. Wrike fits our needs so much better. I can't tell you enough the relief I felt when we adopted Wrike and I never had to use Jira again.
Wrike has significantly enhanced our workflow and productivity, ensuring accuracy and efficiency meet high standards. Our work now reflects professionalism and top quality. Other departments have taken notice of how organized we are thanks to Wrike, and we take great pride in our work—all made possible by this platform
Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
Wrike has improved our resource management significantly.
Wrike has improved the request intake process for us.
One negative impact of using Wrike is that we had to include Workato for some customised automations, which were not supported by Unito, but this can be on a need-to basis.
