Ensighten Manage vs. Google Tag Manager

Ensighten Manage

66 Reviews and Ratings

Google Tag Manager

238 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ensighten Manage	Score6.8 out of 10	N/A	Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.	N/A
Google Tag Manager	Score8.8 out of 10	N/A	From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…	N/A

Pricing

Ensighten Manage

Google Tag Manager

No answers on this topic

No answers on this topic

Pricing Offerings
Ensighten Manage	Google Tag Manager
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Ensighten Manage	Google Tag Manager
Considered Both Products	Ensighten Patrick Legaspi Technical Analyst Sr in Information Technology at Fidelity Investments (Financial Services, 10,001+ employees) Chose Ensighten Manage Ensighten Manage has more tagging functionality, facilitating multiple tagging technologies, while Google Tag Manager (GTM) supports only Google Analytics. It has better security configuration, with custom role definitions that can define more detailed access characteristics. … Incentivized Helpful? Abhijeet Karmase Senior Support Engineer in Information Technology at Safeway (Retail, 10,001+ employees) Chose Ensighten Manage We were asked to evaluate Ensighten against GTM and have determined that GTM does not provide the required features that we currently use with Ensighten. Specifically things like vanity URL redirects, tag sequencing, helper frameworks. GTM also does not provide as extensive … Incentivized Helpful? Verified User Chose Ensighten Manage Flexibility of entitlement Ease of use Improvement of page load times Incentivized Helpful? Verified User Chose Ensighten Manage We chose (and have stayed) with Ensighten over their competitors because they are tag agnostic and offer great support every step of the way. While other tag managers may have strengths over Ensighten in a particular feature or tag type, Manage is a great overall solution that … Incentivized Helpful? Verified User Chose Ensighten Manage Ensighten Manage has better enterprise level management, where you can manage deployments across multiple sites with ease. Ensighten Manage also has better customer service than TagMan had, and is less complex to implement than Tealium. Incentivized Helpful? Jeremy Lavitt Web optimization manager in Information Technology at B&H Photo Video (Retail, 1001-5000 employees) Chose Ensighten Manage The products are comparable. Each has strengths and weaknesses. At the end of the day their job is to fire tags and they both do that well. Incentivized Helpful?	Google Verified User Chose Google Tag Manager We typically default to GTM since it is free and provides a majority of the benefits you are looking to achieve by implementing this kind of tool. The paid solutions are great but typically reserved for a more niche client base that has very specific needs. Incentivized Helpful? Verified User Chose Google Tag Manager Google Tag Manager has features like variables that aren't available in Ensighten. It works well with Google tools and has a reasonable selection of built-in tags. Custom scripts are a bit of a letdown and they don't work quite as well. Ensighten has better componentisation of … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Ensighten Manage

Google Tag Manager

Comparison of Security features of Ensighten Manage and Google Tag Manager
Feature	Ensighten Manage 7.6 22 Ratings	Google Tag Manager 4.4 55 Ratings
Role-based user permissions	7.622 Ratings	4.455 Ratings

Comparison of Tag Management features of Ensighten Manage and Google Tag Manager
Feature	Ensighten Manage 7.7 23 Ratings	Google Tag Manager 6.6 66 Ratings
Tag library	9.421 Ratings	7.061 Ratings
Tag variable mapping	7.220 Ratings	7.053 Ratings
Ease of writing custom tags	7.423 Ratings	6.065 Ratings
Rules-driven tag execution	7.321 Ratings	4.960 Ratings
Tag performance monitoring	7.718 Ratings	7.855 Ratings
Page load times	8.420 Ratings	6.047 Ratings
Mobile app tagging	5.48 Ratings	8.332 Ratings
Library of JavaScript extensions	8.612 Ratings	6.036 Ratings

Comparison of Data Management & Integrity features of Ensighten Manage and Google Tag Manager
Feature	Ensighten Manage 7.5 20 Ratings	Google Tag Manager 6.2 66 Ratings
Event tracking	7.216 Ratings	8.063 Ratings
Mobile event tracking	6.910 Ratings	6.045 Ratings
Data distribution management	7.815 Ratings	7.040 Ratings
Universal data layer	8.020 Ratings	7.057 Ratings
Automated error checking	7.717 Ratings	3.045 Ratings

User Ratings
	Ensighten Manage	Google Tag Manager
Likelihood to Recommend	8.1 (27 ratings)	8.5 (70 ratings)
Likelihood to Renew	8.5 (4 ratings)	7.0 (7 ratings)
Usability	9.0 (1 ratings)	7.0 (15 ratings)
Availability	- (0 ratings)	9.1 (1 ratings)
Support Rating	9.0 (2 ratings)	2.0 (12 ratings)
Online Training	- (0 ratings)	7.3 (1 ratings)
Implementation Rating	6.5 (5 ratings)	9.8 (2 ratings)