TrustRadius: an HG Insights company

eTrigue DemandCenter vs. Salesforce Marketing Cloud

Save this comparison

Save this comparison

eTrigue DemandCenter

25 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    eTrigue

    Score6 out of 10
    		N/AeTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

    $600

    per month

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    eTrigueSalesforce Marketing Cloud
    Editions & Modules
    eTrigue DemandCenter pricing begins at:
    $600
    complete
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    eTrigueSalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    eTrigueSalesforce Marketing Cloud
    Considered Both Products
    eTrigue
    Verified User
    Chose eTrigue
    eTrigue is far better than other marketing systems we have used because of the drag-n-drop, advanced search, ability to launch campaigns when all assets are not ready, and THE BEST SUPPORT I HAVE EVER USED. We tried Marketo and Pardot, then tested Act-on. With the other …
    Incentivized
    Jareb Coupe
    Director of Marketing in Marketing at MicroSurvey (Computer Software, 11-50 employees)
    Chose eTrigue
    In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be …
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    eTrigueSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of eTrigue DemandCenter and Salesforce Marketing Cloud
    Feature
    eTrigue DemandCenter
    6.3
    16 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor7.015 Ratings8.1118 Ratings
    Dynamic content6.013 Ratings7.6149 Ratings
    Ability to test dynamic content8.612 Ratings7.7108 Ratings
    Landing pages7.015 Ratings7.8117 Ratings
    A/B testing6.010 Ratings7.9147 Ratings
    Mobile optimization5.011 Ratings7.3107 Ratings
    Email deliverability reporting4.016 Ratings8.2128 Ratings
    List management6.015 Ratings8.6125 Ratings
    Triggered drip sequences7.04 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of eTrigue DemandCenter and Salesforce Marketing Cloud
    Feature
    eTrigue DemandCenter
    6.3
    16 Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation6.015 Ratings8.3107 Ratings
    Lead scoring and grading7.012 Ratings8.2108 Ratings
    Data quality management6.014 Ratings8.1113 Ratings
    Automated sales alerts and tasks6.014 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of eTrigue DemandCenter and Salesforce Marketing Cloud
    Feature
    eTrigue DemandCenter
    6.8
    14 Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring8.611 Ratings8.3100 Ratings
    Event/webinar marketing5.014 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of eTrigue DemandCenter and Salesforce Marketing Cloud
    Feature
    eTrigue DemandCenter
    6.6
    11 Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns5.011 Ratings8.480 Ratings
    Social profile integration8.38 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of eTrigue DemandCenter and Salesforce Marketing Cloud
    Feature
    eTrigue DemandCenter
    6.7
    16 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards7.016 Ratings8.4115 Ratings
    Standard reports6.016 Ratings8.4120 Ratings
    Custom reports7.013 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of eTrigue DemandCenter and Salesforce Marketing Cloud
    Feature
    eTrigue DemandCenter
    4.8
    15 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API6.011 Ratings7.087 Ratings
    Role-based workflow & approvals6.012 Ratings7.586 Ratings
    Customizability6.014 Ratings7.4108 Ratings
    Integration with Salesforce.com9.011 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM1.06 Ratings8.713 Ratings
    Integration with SugarCRM1.06 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    eTrigueSalesforce Marketing Cloud
    Likelihood to Recommend
    6.0
    (24 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    9.7
    (21 ratings)
    8.1
    (114 ratings)
    Usability
    8.9
    (4 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    9.1
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.8
    (4 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    8.4
    (3 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)