TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score9.1 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    FullstoryGoogle Analytics
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    FullstoryGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstoryGoogle Analytics
    Considered Both Products
    Fullstory
    Chose Fullstory
    Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
    Incentivized
    Chose Fullstory
    Smartlook seemed very early in its stage, so there seemed to be plenty of bugs with how it worked. FullStory just seemed a bit more put together and ready to service a bigger company like ours. The breadth of features also seemed to be favoring FullStory over Smartlook.
    Incentivized
    Chose Fullstory
    FullStory is simpler to set up and use than some of the other more sophisticated (and expensive!) tools. It's also got a richer feature set than some of the freemium tools in the market. It's a nice 'middle man' in that sense. We wanted it because it was a nice easy way to get …
    Incentivized
    Chose Fullstory
    FullStory takes the best parts of session recording tools and analytics services. While it may not go as deep in the analytics area, it nonetheless provides a good suite of tools to work with. If all you need are the session recording capabilities, then there are few tools that …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    FullstoryGoogle Analytics
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Google Analytics
    Feature
    Fullstory
    6.2
    19 Ratings
    Google Analytics
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Google Analytics
    Feature
    Fullstory
    9.2
    49 Ratings
    Google Analytics
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Fullstory and Google Analytics
    Feature
    Fullstory
    -
    Ratings
    Google Analytics
    8.2
    2 Ratings
    Lead Conversion Tracking00 Ratings7.52 Ratings
    Bounce Rate Measurement00 Ratings8.52 Ratings
    Device and Browser Reporting00 Ratings8.52 Ratings
    Pageview Tracking00 Ratings8.02 Ratings
    Event Tracking00 Ratings7.02 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings8.02 Ratings
    Customizable Dashboards00 Ratings8.52 Ratings
    User Ratings
    FullstoryGoogle Analytics
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.3
    (185 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    9.0
    (51 ratings)
    Usability
    10.0
    (1 ratings)
    7.5
    (10 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (4 ratings)
    Performance
    8.0
    (1 ratings)
    10.0
    (2 ratings)
    Support Rating
    8.3
    (61 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    9.0
    (7 ratings)
    Configurability
    7.0
    (1 ratings)
    6.0
    (2 ratings)
    Ease of integration
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    9.0
    (1 ratings)