Fullstory vs. GoSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
GoSquared
Score 9.0 out of 10
N/A
GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App displays historical, trends and comparison analysis on real-time data. You don't have to wait 4 - 24 hours in order to compare todays current performance against last years. The Ecommerce App displays the same freshness…
$0
Per Month [Unlimited Users]
Pricing
FullstoryGoSquared
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
GoSquared Free - Access to the Now and Trends realtime web analytics dashboard.
$0
Per Month [Unlimited Users]
GoSquared Analytics - Everything included in free plus premium analytics features.
$29
Per Month [Unlimited Users]
GoSquared Suite - The most popular GoSquared plan, full access to our real time analytics dashboards, intelligent live chat and customer data hub.
$79
Month [Unlimited Users]
Offerings
Pricing Offerings
FullstoryGoSquared
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsGoSquared Free, track up to 1000 pageviews a month. GoSquared Analytics, track up to 100k pageviews a month with pricing starting at £29/month. GoSquared Suite, track up to 100k pageviews a month with pricing starting at £79/month.
More Pricing Information
Community Pulse
FullstoryGoSquared
Considered Both Products
Fullstory
Chose Fullstory
Microsoft Clarity - good product, free.
Chose Fullstory
I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
Chose Fullstory
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
Chose Fullstory
FullStory is a unique blend of product analytics + playback sessions.
Chose Fullstory
Hotjar is better for marketing websites. Doesn't have a native mobile component. Cheaper per session but doesn't have journey mapping.
Chose Fullstory
I have not selected or evaluated other products.
Chose Fullstory
Microsoft Clarity is not on the list. This one is not even close though. 4 years ago there was not much competition unless you paid a fortune for the big survey companies. I see there are many more out there now, and may start looking now that the prices are not as affordable …
Chose Fullstory
It's a good value for money as well and it works well on websites
Chose Fullstory
Most of the tools we evaluated just didn't have the depth of analysis that we needed. Content Square looked GREAT but it was a much higher price point.
Chose Fullstory
HotJar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against HotJar. It has feature parity and is a little more intuitive to use.
Chose Fullstory
We don't use anything else that is close to what Fullstory does. If anything Intercom would be the closest however we use them together to offer the best support possible.
Chose Fullstory
FullSory is more advanced and the implementation with other tools makes it very convenient for us.
Chose Fullstory
FullStory is very easy to use and very comprehensive compared to it's competitors
Chose Fullstory
Based on the functionality & support we've scoped for FullStory, we have much more in terms of capability and expertise than we've had in the past.
Chose Fullstory
Heap, Pendo.io and Amplitude Analytics
GoSquared
Chose GoSquared
GoSquared suited us much better than the two alternatives that we evaluated. We were already an Intercom user but GoSqured suited our requirements much better. The look and feel of the product is a subjective topic but I personally felt that GS does a better job here. Also, I …
Chose GoSquared
GoSquared acts as an end-to-end tool taking care of most of the needs of the organizations unlike most of the competitors. Even while covering a vast scenario, GoSquared handles all the tasks pretty well.
Chose GoSquared
GoSquared is easier and more intuitive to use, also less advanced but it offers enough functionality for most websites. It can be used in conjunction with more advanced tools.
Chose GoSquared
I use GoSquared in tandem with Google Analytics on my site since I don't need an all-in-one marketing software for this site. I love the clean, easy-to-read reports that I receive from GoSquared on a daily/weekly/monthly basis. The graphs are easy to interpret and it pulls the …
Chose GoSquared
For realtime analytics, GoSquare is my go to pick since it does it really well and is very simple to use. The dashboard is also really great to show the team analytics of our website at a glance.
Chose GoSquared
Google Analytics is massively bloated and can be difficult to configure, navigate and understand. While GoSquared doesn't provide the feature set that Google Analytics does it focuses on providing the best experience for the features it does offer. If you just want to know who …
Chose GoSquared
I have evaluated other products but as GoSquared is presenting Live Data this really is most useful, I don't have much of a requirement to see what a potential customer did yesterday. I need to know what my potential customer sitting on the website right now is looking to …
Chose GoSquared
  • Gaug.es - Easy to read data, but pretty limited information.
  • Chartbeat - Too expensive for the number of websites we needed to track.
Chose GoSquared
As I said previously, I rather pay for a superb product than use a good free product. I think GoSquared beats Google Analytics on user-friendliness, usability, and UX. The team seems to not stand still and is always innovating, which I value, too.
Chose GoSquared
For simplicity & real-time data, GoSquared beats Google Analytics easily. However, for more complex analytics requirements, GoSquared simply doesn't support the vast array of reporting abilities which Google Analytics affords.
Chose GoSquared
It is easy, fast and real time. GoSquared does not need a rocket scientist to operate and understand. It shows what is happening on your sites now.
Chose GoSquared
I have used several analytics packages, including Clicky, Piwik and of course, Google Analytics. At the time when I used GoSquared, it had some unique features, but now the others have closed the gap in functionality, especially in allowing users to create widget based …
Features
FullstoryGoSquared
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
Ratings
26% below category average
GoSquared
-
Ratings
Responsive Design for Web Access7.90 Ratings00 Ratings
Mobile Application7.90 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.90 Ratings00 Ratings
Mobile App Analytics6.40 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.2
Ratings
2% below category average
GoSquared
-
Ratings
Heatmap tool9.90 Ratings00 Ratings
Click analytics9.00 Ratings00 Ratings
Scroll maps9.00 Ratings00 Ratings
Form fill analysis9.00 Ratings00 Ratings
Conversion tracking9.90 Ratings00 Ratings
Goal tracking7.90 Ratings00 Ratings
Funnel Analysis8.00 Ratings00 Ratings
Session Recording and Replay10.00 Ratings00 Ratings
User Segmentation10.00 Ratings00 Ratings
Best Alternatives
FullstoryGoSquared
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 7.3 out of 10
Optimal
Optimal
Score 9.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.3 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryGoSquared
Likelihood to Recommend
9.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
7.7
(0 ratings)
Usability
10.0
(0 ratings)
7.3
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.3
(0 ratings)
8.6
(0 ratings)
Implementation Rating
7.5
(0 ratings)
-
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
FullstoryGoSquared
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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It works best for real time customer relations and monitoring. For historic data use it with another tool. Other than that it is an amazingly easy to use, and to set up tool. Once you start using it, you will never go back.
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Pros
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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  • Support - These guys are super quick at getting back to you when you need help and always friendly
  • Live stats - GoSquared is addictive, it offers detailed information about visitors to your pages in realtime, you'll be watching the dashboard for hours!
  • Ease of use - From the guided setup to the usability of the dashboard GoSquared is really straightforward
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Cons
  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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  • CloudFlare integration is spotty - stats in Cloudflare (tracks also Javascript off visits) and GoSquared stats are often significantly at odds
  • Notifications don't seem to work very well
  • Dashboard likes to re-set itself even when it was arranged & saved previously
  • Weekly/ Monthly/ Yearly absolute numbers
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Likelihood to Renew
The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
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Not only does the GoSquared application work well, the GoSquared team is constantly making improvements. When I first started using GoSquared, they only offered daily reporting -- now they offer the weekly and monthly feature per popular request. I like that they are always updating the look and feel of the website and emails they send to maintain a modern look. GoSquared is easy to implement and easy to use!
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Usability
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data
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Reliability and Availability
We've never had issues with availability
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No answers on this topic
Performance
It seems the performance is really good and always loads quickly
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No answers on this topic
Support Rating
Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
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The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch
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Implementation Rating
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
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No answers on this topic
Alternatives Considered
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
Read full review
GoSquared suited us much better than the two alternatives that we evaluated. We were already an Intercom user but GoSqured suited our requirements much better. The look and feel of the product is a subjective topic but I personally felt that GS does a better job here. Also, I will recommend any potential customer of GS to check out Mixpanel as well, they have a very competent product and you can't go wrong with either of the options.
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Scalability
Full story was easy to scale with the growth of our teams and organisation
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No answers on this topic
Return on Investment
  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
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  • GoSquared helps us to react quickly to high volumes of traffic, and allows us to identify very quickly how engaging our content is
  • Using browser specs helps us to ensure our websites are compatible with as many of our customers as possible, rather than relying on generic global stats
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

GoSquared Screenshots

Screenshot of Now Dashboard. What's happening on your website right now – in real timeScreenshot of Trends Dashboard. The simple, curated real time analytics reporting dashboard.Screenshot of GoSquared Profiles. A true view of all of your leads browsing behaviour, from the moment they landed on your website.Screenshot of GoSquared Customer Data Hub. Segment your leads based on their web behaviour and trigger real time marketing automation.Screenshot of GoSquared. Capture more leads and communicate with site visitors with intelligent live chat.