Fullstory vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Pendo.io
Score 9.4 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
FullstoryPendo.io
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Offerings
Pricing Offerings
FullstoryPendo.io
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryPendo.io
Considered Both Products
Fullstory
Chose Fullstory
Microsoft Clarity - good product, free.
Chose Fullstory
I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
Chose Fullstory
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
Chose Fullstory
FullStory is a unique blend of product analytics + playback sessions.
Chose Fullstory
Hotjar is better for marketing websites. Doesn't have a native mobile component. Cheaper per session but doesn't have journey mapping.
Chose Fullstory
I have not selected or evaluated other products.
Chose Fullstory
Microsoft Clarity is not on the list. This one is not even close though. 4 years ago there was not much competition unless you paid a fortune for the big survey companies. I see there are many more out there now, and may start looking now that the prices are not as affordable …
Chose Fullstory
It's a good value for money as well and it works well on websites
Chose Fullstory
Most of the tools we evaluated just didn't have the depth of analysis that we needed. Content Square looked GREAT but it was a much higher price point.
Chose Fullstory
HotJar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against HotJar. It has feature parity and is a little more intuitive to use.
Chose Fullstory
We don't use anything else that is close to what Fullstory does. If anything Intercom would be the closest however we use them together to offer the best support possible.
Chose Fullstory
FullSory is more advanced and the implementation with other tools makes it very convenient for us.
Chose Fullstory
FullStory is very easy to use and very comprehensive compared to it's competitors
Chose Fullstory
Based on the functionality & support we've scoped for FullStory, we have much more in terms of capability and expertise than we've had in the past.
Chose Fullstory
Heap, Pendo.io and Amplitude Analytics
Pendo.io
Chose Pendo.io
Pendo.io does a better job with data but not as good on user onboarding and communication. Userpilot started out as an user onboarding and in app guidance that lately became also a user behavior analysis tool. It seems that Pendo.io did the inverse way, it started with the …
Chose Pendo.io
Pendo.io is better at tracking than Google Analytics, and Adobe Analytics takes a lot of setup to get similar coverage. Pendo.io works so well straight out of the box. Also, the historical data that can be accessed once creating a new feature is incredible.
Chose Pendo.io
Pendo.io has far more options for customizations needed to provide everything we need (which is specific) for our overall end goals. Pendo.io also provides two of the items I need versus one.
Chose Pendo.io
I found Pendo.io to be more robust and easier to use....but more expensive.
Chose Pendo.io
Pendo.io had the full suite of solutions for product management, customer success and UX. The other solutions seemed to be good solutions but Pendo solved a lot more range of proplems for our teams. Pricing was all about the same as well so it didn't really factor into the …
Chose Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out …
Chose Pendo.io
At the time of evaluation, Pendo.io stood out as an exceptional digital adoption solution. We couldn't find another solution that had the mix of analytics and in-app guidance that worked for our needs. We're so glad we selected Pendo and look forward to continuing our …
Chose Pendo.io
Pendo.io has better features, better value, better service than WalkMe or Whatfix.
Chose Pendo.io
Pendo.io is much more intuitive to use for basic user trajectory than Google Analytics, though it has been a long time since I used it.
Chose Pendo.io
Pendo.io has better brand value, brand recall, brand recognition and better trust factor compared to its competitors. Also, the leadership as well as product team has hands-on previous relevant experience using this tool which helped us make the decision. The customer support …
Chose Pendo.io
It is a new product in the market in terms of share of voice but is totally worth it
Chose Pendo.io
Pendo.io doesn't try to fit every possible product management feature inside the application, rather it focuses on the user experience and analytics part. And they do that beautifully. Because they are focused on their strength so they are best in that, also their pricing is …
Chose Pendo.io
The organization of Pendo.io makes it much easier to use. We can also get more granular with our request to really dig down into what the root of the issue is and why we are being asked to improve something. We also have been able to better broadcast our wins internally and …
Chose Pendo.io
It is night and day how simple Pendo.io is to setup and configure. You don't need to be a data scientist or engineer - the UI makes it incredibly easy. The competitors have a high barrier to entry to get started with simple tracking and reporting, which has been a massive …
Chose Pendo.io
We've never evaluated any other platform besides Pendo.io b/c we heard good things about it.
Chose Pendo.io
ChurnZero is better at being more granular in terms of the specific product usage stats. Whereas in Pendo.io one can customize periods of time to make it much easier to drill into a specific month, quarter, year, or date range. This customization feature was one of the deciding …
Chose Pendo.io
Pendo seemed like the easiest to use compared to the others we looked at. We did a very in-depth analysis. They also had so many great reviews.
Chose Pendo.io
Prior to Pendo, our company didn't have any insight into analytics, so I don't have anything else to compare it to.
Chose Pendo.io
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
Chose Pendo.io
I prefer Pendo because it monitors explicit interactions down to the minutiae if needed. It provided data on an individual account and user basis, as well as a holistic view across the entire customer base or segments. (which you can also define).
Features
FullstoryPendo.io
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
Ratings
20% below category average
Pendo.io
-
Ratings
Responsive Design for Web Access7.90 Ratings00 Ratings
Mobile Application7.90 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.90 Ratings00 Ratings
Mobile App Analytics6.40 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.2
Ratings
2% below category average
Pendo.io
-
Ratings
Heatmap tool9.90 Ratings00 Ratings
Click analytics9.00 Ratings00 Ratings
Scroll maps9.00 Ratings00 Ratings
Form fill analysis9.00 Ratings00 Ratings
Conversion tracking9.90 Ratings00 Ratings
Goal tracking7.90 Ratings00 Ratings
Funnel Analysis8.00 Ratings00 Ratings
Session Recording and Replay10.00 Ratings00 Ratings
User Segmentation10.00 Ratings00 Ratings
Best Alternatives
FullstoryPendo.io
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 7.2 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.2 out of 10
Nexthink
Nexthink
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryPendo.io
Likelihood to Recommend
9.9
(0 ratings)
9.8
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
8.8
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.3
(0 ratings)
9.7
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
7.5
(0 ratings)
9.0
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
FullstoryPendo.io
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
Read full review
Pendo.io is very well suited for organizations, who want to quickly connect with Customers without even directly talking to them. Pendo.io allows in-app guides and documentation to help organizations connect with their customers and guide them in their product. The feature tracking capability is the best to understand the page/feature usage also by segment to categorize and understand user behavior. Replays are somewhat helpful but still can have improvements. Less appropriate where the customer base is less.
Read full review
Pros
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
  • Analytics - ability to rebuild new analytics back to the snippet install date
  • Guides & Resource Center - ability to create and deploy guides without the need ofr development.
  • Feedback, polls, surveys and NPS - quantative and qualative data is invaluable.
Read full review
Cons
  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
Read full review
  • The guide builder UI could be a bit more user-friendly; it's hard to remember where the different options are at first and takes some practice.
  • Interpreting user paths visually can be tricky at times, especially when trying to understand where drop-offs or blockers occur.
  • More granular user permissions so that I don't need to grant full admin rights to a user if I want to let them edit translations on a guide, for example.
Read full review
Likelihood to Renew
The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
Read full review
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Read full review
Usability
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
Read full review
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
Read full review
Reliability and Availability
We've never had issues with availability
Read full review
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
Read full review
Performance
It seems the performance is really good and always loads quickly
Read full review
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
Read full review
Support Rating
Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
Read full review
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
Read full review
Online Training
No answers on this topic
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Read full review
Implementation Rating
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
Read full review
Use Segment to install and cut developers out of the work cycle!
Read full review
Alternatives Considered
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
Read full review
Pendo.io excels at creating guides. The editor experience is precisely what anyone working with a DAP tool desires – unobstructed and focused on a single screen. Pendo.io boasts AI features, and the customization options exceed expectations. When we became more familiar with the product, we questioned why we hadn't considered it sooner. Pendo.io has simplified analytics, making them as straightforward as bread and butter. The number of widgets available for data representation in the dashboard is astounding. Furthermore, Pendo.io offers a wealth of features, including feature tagging, webpage tagging, Pendo Listen, NPS surveys, a resource center, and more. I used WalkMe for three years and encountered challenges achieving the desired flow for customer onboarding, which sometimes proved difficult. In contrast, Pendo.io makes everything achievable thanks to its ability to incorporate custom code into guide creations.
Read full review
Scalability
Full story was easy to scale with the growth of our teams and organisation
Read full review
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
Read full review
Return on Investment
  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
Read full review
  • Increasing revenue by providing an awareness mechanism for add-on modules
  • Increasing adoption by providing guidance through new user flows and feature availability
  • Allowing us to promote events and recruit users for UAT using both embedded and static guides
  • Improving conversion from free trials by delivering key value messages during the trial experience.
Read full review
ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data