Gist vs. Zoho Campaigns

Gist

Gist

115 Reviews and Ratings

Zoho Campaigns

Zoho Campaigns

157 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Gist	Score 9.5 out of 10	N/A	Gist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.	$29 per month
Zoho Campaigns	Score 8.4 out of 10	N/A	Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.	$0

Pricing

Gist

Zoho Campaigns

Editions & Modules

Professional: $29.00
per month
Premium: $99.00
per month

Forever Free: $0
Standard Plan: $3 for 500 contacts
per month
Professional Plan: $4.5 for 500 contacts
per month
Pay as you go: $14 for 500 contacts

Offerings

Pricing Offerings
Gist	Zoho Campaigns
Free Trial
Yes	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Gist	Zoho Campaigns
Considered Both Products	Gist Shade Odeinde Founder Chose Gist Gist is a much more robust software with a variety of marketing tools in its arsenal. Things like website tracking is also extremely robust and it has many more features. The ease of setup is also more enjoyable and intuitive in Gist so the overall result is that you can learn … Incentivized Helpful? DI Dakotah Intriglia Co-Founder Chose Gist Gist is much more affordable, but intercom is a better product. I recommend going for Gist to begin, and then migrating if you need more. Incentivized Helpful? Deyan Kanev Digital Marketing Specialist Chose Gist Gist is more refined and its tools are very well integrated overall. However, its pricing is on the expensive side and this doesn't really help it stand-out. HubSpot has significantly more generous Free plan, while Dashly offers many of the Premium Gist tools at a fairer price, … Incentivized Helpful? Stefan Glumpler COO (Chief Operations Officer) Chose Gist Best value for money along with a great set of features. Incentivized Helpful? Verified User Anonymous Chose Gist My main use for Gist is live chat. I personally find their live chat to be one of the best, and their mobile app to be invaluable for small businesses on the go. I can receive and response to messages wherever I am, which is imperative for my use case. Incentivized Helpful? PL Prarin Lekuthai CEO (Chief Executive Officer) Chose Gist All-in-one bundle with a good price. Incentivized Helpful? João Paulo Beluca Founder Chose Gist Intercom increases its price on a monthly basis. Besides they don't offer some features as Gist, specially about on forms. We think Gist is targeted to SMB companies, differentially from Intercom that seems to be appropriate for larger companies. One main difference between then … Incentivized Helpful? Verified User Anonymous Chose Gist [N/A] Incentivized Helpful? Verified User Anonymous Chose Gist Gist is only a few years old, so it lacks some of the features of Drip and ActiveCampaign, but I believe they will get there. Incentivized Helpful? Verified User Anonymous Chose Gist Hubspot and Salesforce are great and powerful, they are just so much more expensive than what I need. Incentivized Helpful? Jonathan Teixeira Co-Founder Chose Gist We went with Gist because it had the features we needed at a price we liked. The feature list has grown over time, which is really appreciated. We joined Gist a long time ago (it was still called ConvertFox back then) and have been happy customers for a long time. Happy with … Incentivized Helpful? Michael Storzieri CEO (Chief Executive Officer) Chose Gist Gist is much more than a basic mailing list system with chatbot integration and automation that connects you to your prospects in real-time live from your website. Administering your contacts on Gist is much easier with less hassle. And Gist can integrate with most of the major … Incentivized Helpful? Christopher Maselli Ghostwriter and Web Designer Chose Gist Gist is slightly slower than ActiveCampaign but MUCH easier to use than Mailchimp. Overall, you can't beat the bang for the buck you get with Gist. And its messenger bot is the best I've used, it works on not only our main site but also our subdomains, kicking the competition … Incentivized Helpful? Verified User Anonymous Chose Gist We've used Dashly and Tawk.to. Gist looks better than Tawk and that's the reason we switched from Tawk to Gist. But the feature that puts Gist above Dashly is the ability to collect user names and emails before they start the chat automatically. It is important for our business … Incentivized Helpful? Austin Dwight Creaitve Director Chose Gist They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable. Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist … Incentivized Helpful? Alvaro Asprilla CEO Chose Gist Gist is better because easy of use and pricing. Hands down. It has an unbeatable cost-benefit ratio. Customer service has been with us since we started using it. That's great. For us, shortcomings such as no CRM are manageable. We like its front end appearance and customization … Incentivized Helpful? DH David Harvey Director Chose Gist Gist is my first email and chat multi-purpose automated SAAS tool so can't really comment on others I've tried. They came recommended to me by an entrepreneurial group I am a member of. Anecdotally I evaluated it against ActiveCampaign and Mailchimp and it was far better in … Incentivized Helpful? AF Adrian Fernandez VP of Digital Content Chose Gist Gist costs less than Live Chat app. Incentivized Helpful? MO Michael O'Brien CEO (Chief Executive Officer) Chose Gist Gist a more integrated and unified product for Sass companies. Some competitors don't have strong chat + email automation + help desk. Other competitors have the features, but they are not well integrated. Gist has integrated complete customer contact with a very finished … Incentivized Helpful? Daniele Renda CEO (Chief Executive Officer) Chose Gist Gist is much more complete than other tools like Crisp, Customerly, etc, at a cheaper price. The perfect deal for your business. Incentivized Helpful? PR Phillip Roru Founder Chose Gist Having a support ticket system is good and will help you resolve issues but, having an all-in-one tool that can let you not only resolve an issue but also to go above and beyond with customer support that later on translates into sales is priceless. That is the kind of tool … Incentivized Helpful? Donald Chan Founder, Head of Business Chose Gist Haven't really used other apps, so no point of comparison. Incentivized Helpful? Kejda Gjermani founder Chose Gist You can do everything you can with AC or Mailchimp (minus dynamic cart recovery for ecom) at a fraction of the cost, and you can do MORE -- better integration with FB ads than MailChimp, more powerful workflows, unified inboxes, live chat and chatbot, etc. It's just a more … Incentivized Helpful? Michael Kwan Founder & CEO Chose Gist I have a lifetime deal with Gist so I may be a bit biased, but Gist is quite easy to use and has a free tier so it's worth a serious look compared to the other players on the market. Personal preference does play a big role in your final decision, as feature-wise, Gist has most … Incentivized Helpful? Verified User Anonymous Chose Gist Intercom was pricy and less user-friendly in comparison to Gist. It did have a broader range of features that we could use in our plan. However, we didn't see any return of investment in having many features to choose from if the price was too high for what was being offered at … Incentivized Helpful?	Zoho Campaigns JM Jose Maldonado Digital Marketing Manager Chose Zoho Campaigns I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer. Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us. Incentivized Helpful? Joseph Daniel Finance and Operations Specialist Chose Zoho Campaigns We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns WYSIWYG Editor Real-time analytics campaign management & optimization Incentivized Helpful? Brandon Stuhr COO (Chief Operating Officer) Chose Zoho Campaigns While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM … Incentivized Helpful? Alyssa Storm Senior Designer Chose Zoho Campaigns Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and … Incentivized Helpful? Matthew Christensen CEO (Chief Executive Officer) Chose Zoho Campaigns The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns It's about the automatons and the integration power. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just … Incentivized Helpful? Stacy Venditto Executive Consultant Chose Zoho Campaigns I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns. Incentivized Helpful? Vincent Frisina Director of Marketing Chose Zoho Campaigns Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other … Incentivized Helpful? Mehdi Aherraki General Manager Chose Zoho Campaigns We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of … Incentivized Helpful? Jared Hansen Research Assistant Chose Zoho Campaigns I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the … Incentivized Helpful? Alexis Correa Dueño principal Chose Zoho Campaigns In my experience, I liked Mailchimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see … Incentivized Helpful? Jason Ensign Marketing Manager Chose Zoho Campaigns Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare … Incentivized Helpful? Justin Roodman Program Expert Chose Zoho Campaigns We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. Mailchimp was slightly more expensive than Zoho Campaigns (by about … Incentivized Helpful? Jon Porreca Project Support Chose Zoho Campaigns Mailchimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic … Incentivized Helpful?

Features

Gist

Zoho Campaigns

Chat Analytics and Reports

Comparison of Chat Analytics and Reports features of Product A and Product B
	Gist 8.9 Ratings 3% above category average	Zoho Campaigns - Ratings
Chat history and transcripts	8.90 Ratings	00 Ratings
Chat reporting	8.90 Ratings	00 Ratings
Chat and web analytics	8.90 Ratings	00 Ratings

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Gist - Ratings	Zoho Campaigns 4.7 Ratings 51% below category average
WYSIWYG email editor	00 Ratings	3.00 Ratings
Dynamic content	00 Ratings	7.00 Ratings
Ability to test dynamic content	00 Ratings	5.00 Ratings
Landing pages	00 Ratings	3.00 Ratings
A/B testing	00 Ratings	4.00 Ratings
Mobile optimization	00 Ratings	6.00 Ratings
Email deliverability reporting	00 Ratings	3.00 Ratings
List management	00 Ratings	7.00 Ratings
Triggered drip sequences	00 Ratings	4.00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Gist - Ratings	Zoho Campaigns 5.3 Ratings 37% below category average
Dashboards	00 Ratings	4.00 Ratings
Standard reports	00 Ratings	6.00 Ratings
Custom reports	00 Ratings	6.00 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	Gist - Ratings	Zoho Campaigns 3.7 Ratings 73% below category average
URL Validation	00 Ratings	2.00 Ratings
Link Tracking	00 Ratings	3.00 Ratings
Image Validation	00 Ratings	6.00 Ratings
Inbox Display	00 Ratings	3.00 Ratings
Email Accessibility Tools	00 Ratings	4.00 Ratings
Email Previews	00 Ratings	4.00 Ratings

Best Alternatives
	Gist	Zoho Campaigns
Small Businesses	Olark Score 10.0 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	Genesys DX (discontinued) Score 10.0 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Genesys DX (discontinued) Score 10.0 out of 10	Emma by Marigold Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Gist	Zoho Campaigns
Likelihood to Recommend	9.5 (0 ratings)	6.2 (0 ratings)
Likelihood to Renew	8.2 (0 ratings)	10.0 (0 ratings)
Usability	6.7 (0 ratings)	- (0 ratings)
Support Rating	8.6 (0 ratings)	- (0 ratings)

User Testimonials
	Gist	Zoho Campaigns
Likelihood to Recommend	Gist is perfect for SaaS I'd say, and perfect for long sales cycles with lots of lead nurturing involved, and for scenarios where you re-market via FB ads, because there's FB custom audience integration built into the workflows. Perfect for customer service and support. Really outstanding there. It's a little less suited to ecom but they're hammering out the finishing touches to make ecom cart recovery easier. Incentivized Kejda Gjermani founder Read full review	It is well suited in scenarios: Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios: Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Incentivized Verified User Anonymous Read full review
Pros	Gist provides endless ways of interacting with customers. I can chat and email with them, track their usage on my site, qualify them, add tags and other profile information, and so much more. There is even an awesome live view that lets me spy on visitors to see how they're using the site. The tools are powerful, easy to use, and constantly getting improvements. It seems like every week there is another update being rolled out that substantially extends the functionality or usability of the features in Gist. Tristin Roney Multipurpose Utility Tool Read full review	I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email. Incentivized Jason Ensign Marketing Manager Read full review
Cons	Free plan limits are too low. Chatbots should work not only for Gist's native online chat, but also for the other chat-based channels such as Facebook. (instead of having to use another software for that purpose) Pricing structure - Support bot should not be an add-on but a core feature. Incentivized Deyan Kanev Digital Marketing Specialist Read full review	The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn. The templates are nice, but I have seen other services with better pre-built templates. To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple. Incentivized Jon Porreca Project Support Read full review
Likelihood to Renew	Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder Incentivized Laszlo Csukas Co Founder & UX designer Read full review	Because I am a single user organization and the subscription is free for up to 3 users. Incentivized Stacy Venditto Executive Consultant Read full review
Usability	Gist does pretty much anything you want it to when it comes to managing your contacts. Sometimes I wish it updated faster, but wait a few beats and it gets there. I really love that I can show a colleague how to use the chat messenger and they understand it right away. Very user friendly! Incentivized Christopher Maselli Ghostwriter and Web Designer Read full review	No answers on this topic
Support Rating	I have communicated with their team multiple times and every time they have been very responsive, knowledgeable, and polite. They work to make sure you are happy and informed of what is going on. Better their team keeps up to date with their app, giving you new features, and keeping you notified and educated about what they are and how to use them. A+ Dustin Day Director of UX development, social media and SEO/SEM Read full review	No answers on this topic
Alternatives Considered	They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable. Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist is so intuitive I had it setting up and running the basics in a few hours. Incentivized Austin Dwight Creaitve Director Read full review	Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps. Incentivized Alyssa Storm Senior Designer Read full review
Return on Investment	Our ROI has increased significantly because of Gist's chat and app integration into our website. Contact forms are great but a real-time conversation means you can be more effective in meeting your customer's needs. The additional features in the recent upgrade mean we can use Gist for more. They have always been effective for email campaigns, but the addition of the knowledge base and more effective workflows means we can automate more. This has saved us from buying more software. PH Paul Hancock Founder Read full review	Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool. Its newsletters help us to retain our customer base by providing them regular news on real estate trends. It has a great impact on creating brand image of our social media platforms. Incentivized Verified User Anonymous Read full review
ScreenShots	Gist Screenshots	Zoho Campaigns Screenshots