Gong vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gong
Score 9.1 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
Salesforce Sales Cloud
Score 8.7 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month per user
Pricing
GongSalesforce Sales Cloud
Editions & Modules
No answers on this topic
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
GongSalesforce Sales Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
GongSalesforce Sales Cloud
Considered Both Products
Gong
Chose Gong
Gong's task manager is slightly quicker than Salesloft, with fewer steps to go from one action to the next. Having all the calls and emails under one page is nice, and the ability to organize how you want to action streamlines the process. Having Gong.io readily available is …
Chose Gong
They work hand in hand. However Gong is far superior in AI and recording. Outreach is better for organizing tasks and launching sequences.
Chose Gong
The only similar software I've used is Chorus by Zoominfo. I don't find Zoominfo to be particularly helpful other than for up to date contact info, so having these functions tied to gether is not so important to me, and the actual functionality of Chorus is nowhere near as …
Chose Gong
We've evaluated SFDC Einstein and Outreach and neither compare to Gong.
Chose Gong
I would personally rate jiminny slightly hire because of the support they offer and customisation
Chose Gong
Just way more depth of detail. It seems more purpose suited for our particular use case (sales and pre-sales), while the others were more suited for general note taking
Chose Gong
Gong is more like a personal assistant and provides helpful insights that zoom doesn't. zoom is more for the call recording and and presentation on the call.
Chose Gong
Gong is a lot better, more indepth, etc.
Chose Gong
Gong is way more robust than other tools I've used at other companies, and the UI is infinitely easier. I didn't have a hand in bringing Gong to my current company so unsure if there was a previous tool it replaced.
Chose Gong
I love how Gong combines call recordings and outreach as a tool as it is easier to see previous activity before contacting the prospect or client. The general user experience is much better than Allego and Jiminny. I would say as a pure prospecting tool, I liked the usage and …
Chose Gong
We used Clari for forecasting previously and Gong has very similar functionalities. I have never used another call recording software.
Chose Gong
Getting active consent from the customers when being recorded
Chose Gong
I've used Chorus at a past company. It seems to do the transcriptions similarly accurately to Gong. Good enough call recording. The call feedback can be done too although maybe not as easily. I do not believe Chorus can create call playlists. I do feel there are a lot less …
Chose Gong
Gong stacks all that platforms because use the best of AI to give you a lot of amazing insights of your past calls and helps you to write FUP e-mails and other stuff that consumes a lot of time from a salesperson. Gong will help you to find your best version as a salesperson …
Chose Gong
I haven't used any other tools that are comparable to Gong before.
Chose Gong
Ease of use UX Insights quality and detail
Chose Gong
I was not involved in the selection of Gong, and honestly before I got it, I couldnt have envisioned how helpful it wouldve been for my needs as a customer success manager. It saves me time and gives me confidence in calls I am capturing all informaiton
Salesforce Sales Cloud
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is by far the most powerful platform overall, because it can spearhead an entire organizations worth of data into one single source of truth, particular if connected well. But, in simple terms, it's just the most powerful sales enablement tool out there. …
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is fully featured and is truly a platform solution vs Hubspot and Pipedrive that are very single use focused around CRM. NetSuite is legacy and has outdated user interfaces and experiences.
Chose Salesforce Sales Cloud
Allows deep customization through its Lightning Platform, enabling businesses to adapt the CRM to their unique processes. From custom objects and workflows to advanced AppExchange integrations, Salesforce Sales Cloud can accommodate even the most complex requirements.
Chose Salesforce Sales Cloud
Salesforce Sales Cloud has comparatively more customization capabilities, better report and dashboards, wide range of out of the box features and automation capabilities.
Chose Salesforce Sales Cloud
This platform is superior in many ways, being able to integrate other platforms at the same time to unify management. Also, the user experience is superior, the design is friendly and allows one to work without problems and find everything in a friendly way and save time, above …
Chose Salesforce Sales Cloud
Not as such platforms in my mind, but Every Sales CRM has thier own advantages and flaws for working Salesforce mainly addresses all issues but it is difficult to compare with others as the unique system of Salesforce while once I use Zoho, which also gives an edge to maintain …
Chose Salesforce Sales Cloud
It is easy to learn, handy and usable. The data is cleaned and then processed, which reduces the scope of error in client prediction. The automated workflow is also a key factor
Chose Salesforce Sales Cloud
The other tools that I have previously used such as Hubspot, Mailchimp (for email list management) and Insightly do not stack up to Salesforce Sales Cloud, as Salesforce Sales Cloud is highly focused on streamlining pipeline and customer management. The other tools are a good …
Chose Salesforce Sales Cloud
Keap, formerly Infusionsoft, has a lot of similar core functionality but is geared much more towards small businesses and cannot compare to the integration and partner community that Salesforce Sales Cloud has. We migrated to Salesforce Sales Cloud at our original period of …
Chose Salesforce Sales Cloud
Salesforce sales can do everything Front does regarding email integrations and communicating with your peers. Still, it provides even more insight for our salespeople and leadership team. Although Front is cheaper, we decided the added productivity and visibility provided to …
Chose Salesforce Sales Cloud
Marketing Cloud is recommended for more marketing related aspects such as email marketing
Chose Salesforce Sales Cloud
At our company, we use Salesforce and HubSpot. I personally like both for different reasons. Salesforce makes it easy to generate reports, keep track of dealer and customer information, tie customers to dealers, and is easy to use. However, I like HubSpot for the marketing …
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is a truly enterprise tool and is appropriately extensible to allow for future growth so we can scale seamlessly.
Chose Salesforce Sales Cloud
We used Capsule CRM when the business started. It was a great tool for a small business, but as our customer base and sales team grew, we wanted to glean insights quicker, manage customers better and to do so without the use of spreadsheets. Salesforce Sales Cloud with its …
Chose Salesforce Sales Cloud
The integration with third-party products like Marketo, and social profiles has stood out from other competitors.

Migrating data from our previous CRM tool to Salesforce Sales Cloud through API and integrations was easier.
Chose Salesforce Sales Cloud
The previous product we used was pathetic. It was collaborative and could work as web based so could be used anyw. However, its reporting functionality was rudimentary at best. It was often difficult to get reports even on the simplest of metrics. There were no analytics so any …
Chose Salesforce Sales Cloud
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better …
Chose Salesforce Sales Cloud
Zoho is a poor and cheap copycat of Salesforce Sales Cloud with less reliability and much less data protection. I needed high compliance.
Chose Salesforce Sales Cloud
It was a no-brainer: Salesforce was the number 1 option. SF was by far the clear winner from the beginning, with the CEO having used it in a prior organization, his development knowledge, and knowing that it is the best product on the market, we only evaluated a second option …
Chose Salesforce Sales Cloud
Hubspot isn't a huge amount cheaper and the customisability is a lot more limited. As a bespoke manufacturer, who is keen on efficiency, having a CRM we can really tailor to our needs makes a big difference.

We also tried Prospectsofts CRM but this has very limited customisation …
Chose Salesforce Sales Cloud
Salesforce Sales Cloud is more flexible and can be customized based on business needs. Other CRMs typically do not provide ability to perform so much customizations. Also out of the box functionality of Salesforce Sales Cloud is extensive and can fulfill most needs of small …
Chose Salesforce Sales Cloud
Costly, larger time to market / value time, difficult and complex to set up and customize. But if you want highly customizable CRM and don´t care about user experience within a super large company Salesforce does the job well and the costs could be optimized as a larger …
Chose Salesforce Sales Cloud
In this case I listed two solutions (Clari and People.ai) complementary and one competitor. In my humble opinion Pipedrive is not competing for the same target market and SFDC is 100% consolidated in Enterprise segment as the only possible option for best in class companies …
Features
GongSalesforce Sales Cloud
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Gong
8.7
Ratings
9% above category average
Salesforce Sales Cloud
-
Ratings
Speech-to-Text Transcription9.10 Ratings00 Ratings
Keyword Detection9.00 Ratings00 Ratings
Sentiment Analysis7.00 Ratings00 Ratings
Speaker Diarization8.90 Ratings00 Ratings
Call Recording Playback9.60 Ratings00 Ratings
Call Summarization8.90 Ratings00 Ratings
Conversion Metrics8.10 Ratings00 Ratings
Keyword Search & Retrieval9.20 Ratings00 Ratings
Call Tagging9.20 Ratings00 Ratings
Integration with CRM Systems8.20 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.3
Ratings
7% above category average
Customer data management / contact management00 Ratings9.20 Ratings
Workflow management00 Ratings8.30 Ratings
Territory management00 Ratings7.70 Ratings
Opportunity management00 Ratings8.70 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.60 Ratings
Contract management00 Ratings7.90 Ratings
Quote & order management00 Ratings7.70 Ratings
Interaction tracking00 Ratings8.80 Ratings
Channel / partner relationship management00 Ratings8.10 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
7.9
Ratings
5% above category average
Case management00 Ratings8.30 Ratings
Call center management00 Ratings7.80 Ratings
Help desk management00 Ratings7.50 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.4
Ratings
10% above category average
Lead management00 Ratings8.50 Ratings
Email marketing00 Ratings8.20 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.3
Ratings
9% above category average
Task management00 Ratings8.80 Ratings
Billing and invoicing management00 Ratings7.70 Ratings
Reporting00 Ratings8.60 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.3
Ratings
9% above category average
Forecasting00 Ratings8.10 Ratings
Pipeline visualization00 Ratings8.10 Ratings
Customizable reports00 Ratings8.80 Ratings
Customization
Comparison of Customization features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.7
Ratings
15% above category average
Custom fields00 Ratings9.00 Ratings
Custom objects00 Ratings8.90 Ratings
Scripting environment00 Ratings8.30 Ratings
API for custom integration00 Ratings8.60 Ratings
Security
Comparison of Security features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.9
Ratings
7% above category average
Single sign-on capability00 Ratings8.90 Ratings
Role-based user permissions00 Ratings8.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.8
Ratings
18% above category average
Social data00 Ratings8.90 Ratings
Social engagement00 Ratings8.70 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
8.2
Ratings
11% above category average
Marketing automation00 Ratings8.40 Ratings
Compensation management00 Ratings8.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Gong
-
Ratings
Salesforce Sales Cloud
7.8
Ratings
6% above category average
Mobile access00 Ratings7.80 Ratings
Best Alternatives
GongSalesforce Sales Cloud
Small Businesses
Clari Copilot
Clari Copilot
Score 8.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Clari
Clari
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Clari
Clari
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GongSalesforce Sales Cloud
Likelihood to Recommend
9.1
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
9.4
(0 ratings)
Availability
6.4
(0 ratings)
9.8
(0 ratings)
Performance
7.3
(0 ratings)
9.0
(0 ratings)
Support Rating
8.2
(0 ratings)
8.9
(0 ratings)
In-Person Training
-
(0 ratings)
7.9
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
4.6
(0 ratings)
2.4
(0 ratings)
Configurability
7.3
(0 ratings)
10.0
(0 ratings)
Ease of integration
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
8.7
(0 ratings)
Vendor post-sale
7.3
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
GongSalesforce Sales Cloud
Likelihood to Recommend
Gong is an excellent tool for tracking customer interactions with your team whether it be through e-mail or phone calls. It also provides an excellent format for scoring the calls your individual contributors are making. Researching interactions through artificial intelligence provides a ton of hours of time saved for our team. It is not a replacement for your CRM or source of truth
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Salesforce Sales Cloud is great for tracking your dealer (reseller) information, customer information, order information, and generating reports. You would want to use Salesforce as a smaller business because it is easy to use and keeps track of everything. You can also click on the reports tab and quickly generate different reports or save them as an Excel file to share with your team. You can set those reports with desired features and change them to fit your needs. I would say SF is not the best if you are going to send lots of marketing emails, etc, because it is not as visually friendly as HubSpot, for example.
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Pros
  • Call Tracking - Gong agent automatically attempts to join any call that makes sense.
  • Transcript analysis - Gong does a good job running through the transcript to identify and summarize a call.
  • AI analysis - with the right prompting, Gong brings a solid analysis with specific calls and interactions cited.
Read full review
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
Read full review
Cons
  • If you forgot to add Gong to your meeting, the Gong bot will take a while (a minute or so) to be added. This might lead to you losing some time for the meeting recording.
  • A quicker way to get the 'Share with customer' URL. I often have to go through a few clicks before getting it.
Read full review
  • I'd like to see a global roll up, but individual customized versions by team
  • Consolidate! Agreements are often found under attachments, contracts, confidential information, cases, and a couple of more places
  • Statuses: Make the status, owner, and last touch date/time easier to find
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Likelihood to Renew
Gong is one of the best if not the best tools we have in or tech stack in terms of ROI and ease of use. The ai features that have been released over the past year have continued to add value and are not just shiny new features that don't get used. It is also an easy to use platform for our sales and customer success reps, takes very little time to become proficient in. The deal boards also provide great visibility into opps for management and leadership
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There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
I gave it a 9 here because Gong is well-suited for being a one-stop-shop for call listening as a while. The reason I didn't rate it a 10 is the UI can sometimes be a bit tough to navigate and figure out where to do certain actions.
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Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
No answers on this topic
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
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Performance
No answers on this topic
For a SaaS provider, I'd rate their performance to be one of the best. At times, reporting tends to slow down if the data set is very large, which is the case in any system. But, that's a very rare phenomenon
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Support Rating
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
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The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
No answers on this topic
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
No answers on this topic
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
No glitches or issues.
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Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Gong has by far the most comprehensive information about each call, and integrates the best with our CRM: Salesforce. Not only that, but the call recording itself is the least intrusive, and it is automatically added to every external call that our team creates.
Read full review
Salesforce sales can do everything Front does regarding email integrations and communicating with your peers. Still, it provides even more insight for our salespeople and leadership team. Although Front is cheaper, we decided the added productivity and visibility provided to the team would be well worth the higher price tag.
Read full review
Scalability
No answers on this topic
Salesforce Sales Cloud is highly scalable and designed to accommodate the needs of businesses of all sizes, from small startups to large enterprises. It offers flexible subscription models and can easily scale up or down based on the organization's requirements. Whether a company is expanding its sales team, increasing its customer base, or adding new features and functionalities, Sales Cloud can adapt to support growth without sacrificing performance or reliability. Additionally, Salesforce's cloud-based architecture ensures that users have access to resources and capabilities as needed, making it a highly scalable solution for organizations looking to automate customer relationship management at scale.
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Return on Investment
  • I've improved my ability to find solutions for my clients. I'm now more effective in meetings because I can pay closer attention while the entire conversation is automatically recorded and transformed into text.
  • I can process a large number of emails without feeling overwhelmed by the vast amount of information I receive daily. With the summaries created with Gong, I can now make faster and more effective decisions without hesitation.
  • It doesn't take much effort to learn how to use this platform; this saves me a lot of time when training new members of my team to use this indispensable tool in the workplace.
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  • The inbox feature allows me to see when the customer opens my email, and hence a timely follow-up could result in a higher response rate.
  • The mobile app allows users to gain access to leads and customer contacts on the go, which increases sales team productivity and enhances customer conversations.
  • The reports of the notes on the account level are not working, which is causing manual work in the weekly report to leadership.
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ScreenShots

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of