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Google Ad Manager vs. Kevel

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Google Ad Manager

392 Reviews and Ratings

Kevel

4 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.5 out of 10
    		N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    Kevel

    Score8.2 out of 10
    Enterprise companies (1,001+ employees)
    		Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
    Pricing
    Google Ad ManagerKevel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerKevel
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is customized based on feature needs, support needs, and monthly request volume.
    More Pricing Information
    Community Pulse
    Google Ad ManagerKevel
    Considered Both Products
    Google
    Verified User
    Chose Google Ad Manager
    Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). …
    Incentivized
    Verified User
    Chose Google Ad Manager
    We've used a few other way less robust ad servers, and Google Ad Manager is definitely the top tier ad server you can have as a publisher. There isn't much competition in this space for a large publisher that would make us feel comfortable switching to another ad server. We've …
    Incentivized
    Blake Baron
    Ecommerce & Consumer Products Manager in Sales at Midwest Tungsten Service (Mining & Metals, 11-50 employees)
    Chose Google Ad Manager
    In my current position at this company, we've only ever used Ad Manager due to management's comfort with Google's application suite. I've used other software such as Adzerk, AOL's One, and OpenX in previous roles. I like Ad Manager because it's incredibly intuitive if you've …
    Incentivized
    Aaron Henderson
    Marketing Specialist in Marketing at MK Marketing (Marketing Advertising, 11-50 employees)
    Chose Google Ad Manager
    As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I …
    Incentivized
    Kevel
    Verified User
    Chose Kevel
    Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Ad ManagerKevel
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and Kevel
    Feature
    Google Ad Manager
    7.6
    24 Ratings
    Kevel
    10.0
    1 Ratings
    Data Transfer7.524 Ratings00 Ratings
    DSP integration7.719 Ratings10.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and Kevel
    Feature
    Google Ad Manager
    7.4
    35 Ratings
    Kevel
    10.0
    1 Ratings
    Ad campaign creation9.235 Ratings10.01 Ratings
    Ad deployment8.135 Ratings10.01 Ratings
    Display advertising7.234 Ratings10.01 Ratings
    Ad display and retargeting segmentation7.233 Ratings10.01 Ratings
    Sequence targeting5.025 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and Kevel
    Feature
    Google Ad Manager
    6.9
    34 Ratings
    Kevel
    9.2
    1 Ratings
    Ad dashboards5.032 Ratings9.01 Ratings
    Ad performance reports7.034 Ratings9.01 Ratings
    Ad conversion tracking7.033 Ratings10.01 Ratings
    Ad attribution reporting7.030 Ratings9.01 Ratings
    Cross-channel ad management8.126 Ratings9.01 Ratings
    Ad forecasting and optimization7.030 Ratings00 Ratings
    User Ratings
    Google Ad ManagerKevel
    Likelihood to Recommend
    8.0
    (35 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (2 ratings)
    -
    (0 ratings)