TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    Google Ad ManagerOpenX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerOpenX
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Ad ManagerOpenX
    Considered Both Products
    Google
    Chose Google Ad Manager
    Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). …
    Incentivized
    Chose Google Ad Manager
    In my current position at this company, we've only ever used Ad Manager due to management's comfort with Google's application suite. I've used other software such as Adzerk, AOL's One, and OpenX in previous roles. I like Ad Manager because it's incredibly intuitive if you've …
    Incentivized
    Chose Google Ad Manager
    As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I …
    Incentivized
    OpenX
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Ad ManagerOpenX
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and OpenX
    Feature
    Google Ad Manager
    7.6
    24 Ratings
    OpenX
    6.6
    3 Ratings
    Data Transfer7.524 Ratings6.53 Ratings
    DSP integration7.719 Ratings6.83 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and OpenX
    Feature
    Google Ad Manager
    7.4
    35 Ratings
    OpenX
    7.0
    5 Ratings
    Ad campaign creation9.235 Ratings6.85 Ratings
    Ad deployment8.235 Ratings6.65 Ratings
    Display advertising7.234 Ratings7.35 Ratings
    Ad display and retargeting segmentation7.233 Ratings6.55 Ratings
    Sequence targeting5.025 Ratings7.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and OpenX
    Feature
    Google Ad Manager
    6.9
    34 Ratings
    OpenX
    6.6
    5 Ratings
    Ad dashboards5.032 Ratings5.95 Ratings
    Ad performance reports7.034 Ratings6.05 Ratings
    Ad conversion tracking7.033 Ratings6.15 Ratings
    Ad attribution reporting7.030 Ratings7.04 Ratings
    Cross-channel ad management8.126 Ratings7.25 Ratings
    Ad forecasting and optimization7.030 Ratings7.64 Ratings
    User Ratings
    Google Ad ManagerOpenX
    Likelihood to Recommend
    8.0
    (35 ratings)
    7.3
    (15 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    7.0
    (10 ratings)
    Usability
    9.0
    (3 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (2 ratings)
    10.0
    (1 ratings)