Google Ads vs. Google Analytics

Google Ads

1,329 Reviews and Ratings

Google Analytics

3,824 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Ads	Score8.3 out of 10	N/A	Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.	$500 in Ads credit in the first 60 days
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month

Pricing

Google Ads

Google Analytics

Offer A: $500
in Ads credit in the first 60 days
Offer B: $1500
in Ads credit in the first 60 days
Offer C: $3000
in Ads credit in the first 60 days

Google Analytics 360: 150,000
per year
Google Analytics: Free

Pricing Offerings
Google Ads	Google Analytics
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Ads	Google Analytics
Considered Both Products	Google Verified User Chose Google Ads Against Bing, Adwords is the better platform, because many more users search on google instead of bing. This means the reach is quite restricted to Bing. As a whole, AdWords gives much better experience and support than Bing. Google Analytics is an additional tool to AdWords, … Incentivized Helpful? Tyler Newman Marketing Director in Marketing at MGT Films (Construction, 11-50 employees) Chose Google Ads Google is a lot better at not just banning you for no reason. The platform is very intuitive and gets you in front of many people. Meta Ads is notorious for banning people and not giving them any reason. Google is very reasonable and has guidelines. Google clicks are also much … Incentivized Helpful? Verified User Chose Google Ads These are different channels, with different audiences and targeting options. It is important to first understand your objective, who you want to reach and at what stage of the journey. Incentivized Helpful? Ishant Harjai Business Development Manager in Marketing at FAB Web Studio (Information Technology & Services, 51-200 employees) Chose Google Ads Well, I use Facebook/Meta pixels sometimes. But it is not as good as Google Ads. There are a lot of people searching on Google for good web development firms but how many are there finding the same sort of person on Facebook or Linkedin? Thus, I like the abundance of users … Incentivized Helpful? Verified User Chose Google Ads Google Ads clearly has high potential as more users search for their product when compared to other channels hence getting the desired audience. Incentivized Helpful? Aditya Rai Senior PPC Analyst in Marketing at Coalition Technologies (Marketing & Advertising, 51-200 employees) Chose Google Ads Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and … Incentivized Helpful? Phil Parrish Co-founder, Managing Director in Corporate at PrograMetrix (Marketing & Advertising, 11-50 employees) Chose Google Ads Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to … Incentivized Helpful? Alek Babaa Owner in Professional Services at Above All Media (Marketing and Advertising, 1-10 employees) Chose Google Ads It really depends on the objective of the campaign. Google Ads (formerly AdWords) is great for service businesses and e-commerce stores, whereas Facebook is really great for brand awareness and e-commerce. LinkedIn is best for B2B and finding job seekers. I believe that if used … Incentivized Helpful? Ruben Diaz Search Engine Marketing Manager in Marketing at RnR Marketing (Marketing & Advertising, 11-50 employees) Chose Google Ads They stack up similarly except Google's reach is a lot more than Bing's. My current position has no Bing search enabled. Incentivized Helpful? Danilo Roberto Zerón Vice President of Digital Media Operations in Corporate at TLC Marketing & Training (Non-profit Organization Management, 1-10 employees) Chose Google Ads Google Ads generally results in a much larger volume of users & available traffic. Generally, by comparison to other search engine platforms, the impression count, overall number of clicks, and impression share are much higher on Google as a result of nearly 65% of all search … Incentivized Helpful? Verified User Chose Google Ads Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get … Incentivized Helpful? Justin Higgins Director of Customer Acquisition in Marketing at Canvas (Information Technology and Services, 51-200 employees) Chose Google Ads Bing is very similar (to the degree that you can essentially import and export campaigns between AdWords and Bing). Generally though, it gets less volume overall, and we've found the quality of leads that we do get from Bing to generally be more inconsistent than what we see … Incentivized Helpful? Patrice Watson Chief Strategist in Marketing at Issue Media Group (Marketing and Advertising, 1-10 employees) Chose Google Ads I purchase a lot of Facebook advertising and continuously wish Facebook would study the Google system for training on AdWords. If you take the time, AdWords offers incredible support and tools to help anyone be successful. Incentivized Helpful? Jeffrey Schutzman CEO in Marketing at Pye Brook Company, Inc. (Retail, 1-10 employees) Chose Google Ads Better conversion rate than Facebook, but lower click through. Incentivized Helpful? Verified User Chose Google Ads AdWords has the best ad management system in the marketplace, way more advanced and powerful features. Helpful? Verified User Chose Google Ads The amount of users is bigger in Google AdWords. Helpful? Verified User Chose Google Ads We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the … Incentivized Helpful? Aaron Henderson Marketing Specialist in Marketing at MK Marketing (Marketing Advertising, 11-50 employees) Chose Google Ads I find the Google products easier to use, and with the ease of use it is quicker to get my message out in front of my customer. I think with the other platforms we have also tried (Meta) that the approval process is so much longer that if you want to get something out NOW when … Incentivized Helpful?	Google Verified User Chose Google Analytics Google provides a wide suite of products that all tie into Google Analytics. Some that I use most often are Tag Manager, Ads and Datastudio. All of these connect directly with Analytics and allow me to accomplish my goals. For example, Ads will connect and show me what Ads are … Incentivized Helpful? Anatoly Lubarsky Founder and lead developer in Research & Development at x2line (Computer Games, 1-10 employees) Chose Google Analytics I used Facebook Analytics for mobile and web games but Facebook Analytics was discontinued. Google Analytics is more universal and is suitable for both web and native mobile applications. Facebook Analytics is more suitable for apps and games on web and mobile. For mobile … Incentivized Helpful? Verified User Chose Google Analytics Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we … Incentivized Helpful? Tegan Jenner Senior Data Analyst in Social Media at Helen & Gertrude (Marketing and Advertising, 11-50 employees) Chose Google Analytics I haven't really used other competitors of Google Analytics because most of my clients are not heavily eCommerce based. Most of our clients host things like blogs or product information within their website, and are curious to see what level of viewership they're getting, or … Incentivized Helpful? Cassidy Ebert Account Associate in Sales at The Walt Disney Company (Publishing, 501-1000 employees) Chose Google Analytics I chose Google Analytics because, without the Premium version, it is affordable and easy to use for basic ad tracking. It is a great way to see who is viewing our ads, which is a big part of my job. I am able to really collect all the data we need in order to better target our … Incentivized Helpful? Verified User Chose Google Analytics Google Analytics has its advantages over its competitors. It is well suited to smaller companies. Incentivized Helpful? James Crook ☛ Business Coach for Massage Therapists ☚ Lead Business Coach for Massage Therapists in Marketing at Massage Champions (E-Learning, 1-10 employees) Chose Google Analytics Google Analytics is free and is part of the Google suite of products which we also use - so it as easy choice for us to use this as well. Incentivized Helpful? Danilo Roberto Zerón Vice President of Digital Media Operations in Corporate at TLC Marketing & Training (Non-profit Organization Management, 1-10 employees) Chose Google Analytics Google Analytics, hands-down, provides a greater scope and higher-level of data availability ACROSS multiple platforms. Not only does Google Analytics natively allow for a vast array of data collection, analysis, reporting, and visualization opportunities, but it also affords … Incentivized Helpful? Brandon Mitchell Email Marketing Specialist / Paid Search Analyst in Marketing at Vizergy (Hospitality, 51-200 employees) Chose Google Analytics Both are great, just different. Most clients believe Google is the golden standard due to the strong presence of Google's brand everywhere, but Adobe seems to have stronger, drill down tracking at the expense of a harder to use interface. Incentivized Helpful? Lindsay Halsey Co-Founder in Marketing at webShine (Marketing and Advertising, 1-10 employees) Chose Google Analytics We like Google Analytics because it's free and powerful. And it works well for websites small to large. Incentivized Helpful? John Kobel Search Marketing Specialist in Marketing at CF Search Marketing (Marketing and Advertising, 11-50 employees) Chose Google Analytics We have not used anything else that is similar to Google Analytics. As far as I am concerned, nothing compares to Google Analytics. Incentivized Helpful? Verified User Chose Google Analytics Google Analytics is free while Adobe Analytics is really expensive Incentivized Helpful? Seth Tucker Growth Hacker in Marketing at CourseStorm (Education Management, 1-10 employees) Chose Google Analytics Mixpanel and Kissmetrics are good systems, and for the most part they can do the same thing that GA does, but they are more basic. If an average person, if you don't have a desire for deep data, I think these two platforms are better choices. Incentivized Helpful? Tony Phan Country Manager in Corporate at Weshop Philippines (Retail, 11-50 employees) Chose Google Analytics Google Analytics provides a more comprehensive set of data when it comes to website analytics and it is free. While Alexa will cost you an amount to view the full data it provides, it still simply does not provide the necessary data you need to analyze and customize your … Incentivized Helpful? Verified User Chose Google Analytics Google Analytics allows for further analysis where Google AdWords doesn't enable us to see. You can view very granular performance. Incentivized Helpful? Verified User Chose Google Analytics Hard to compete with the free and comprehensive Google Analytics. Incentivized Helpful? Billy Barker Creative Director in Marketing at GPS Insight (Computer Software, 51-200 employees) Chose Google Analytics We also use Pardot to monitor traffic to our site. Google Analytics gives you a lot more data. Pardot is more focused on once the traffic to our site identifies themselves (by filling out a form) and how they engage with us after that (email opens, website views, etc.). Incentivized Helpful? Zhipeng JIANG Software Development Intern in Research & Development at STOIC (Sutoiku, Inc.) (Computer Software, 1-10 employees) Chose Google Analytics Google Analytics allows you to measure the online traffic to your website and helps in making further improvements in your advertising campaign. Google Analytics can be the best choice for marketers, as it is completely free and works well for small companies with small … Incentivized Helpful? Jennifer (Utterback) Davis Vice President, Emarketing in Marketing at Lever Interactive (Marketing and Advertising, 11-50 employees) Chose Google Analytics We have used Omniture and WebTrends. WebTrends is an outdated analytics tool. Omniture, while robust is just not as customizable. Basically, if you have no intention or no need to do customization and you just want out-of-the-box reporting and not willing to spend the time in … Incentivized Helpful? David Stockelberg Google AdWords consultant in Marketing at Precisera (Internet, 1-10 employees) Chose Google Analytics We haven´t really worked with so many other products. But looked at quite a few, and they can never compare when it comes to the balance between price and features. Helpful? John McElhenney Digital Marketing Director in Marketing at Uber.la (Marketing and Advertising, 1-10 employees) Chose Google Analytics Smaller analytics packages can be very useful, even if you're fluent in GA. I love Gaug.es. It's real-time and can give me a 50,000 ft view of all of my clients at a glance. If you need to know what's happening in real-time (and often you do) GA is okay, but I find other tools … Helpful? Michael Silva Email Marketing Specialist in Marketing at Dover Saddlery (Internet, 501-1000 employees) Chose Google Analytics I find Google Analytics to be very comparable from a reporting/data analysis standpoint. I find the Adobe Analytics and complimentary packages to provide a much more robust set of tools that meets additional business needs. Helpful? Verified User Chose Google Analytics The cost-free aspect of GA is undeniably a key feature for organisations which don't require the level of customisation offered by the paid-for solutions. An organisation which opts for GA won't need any paid solutions to fill in gaps. Helpful? Raviraj Raikar Consultant in Marketing at iGATE (Information Technology and Services, 1001-5000 employees) Chose Google Analytics The inbuilt analytical tool is not as impressive and loaded with features as compared to Google Analytics. google analytics spoils us for choices. Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Ads

Google Analytics

Comparison of Ad Campaigns features of Google Ads and Google Analytics
Feature	Google Ads 3.8 2 Ratings	Google Analytics - Ratings
Ad campaign creation	2.22 Ratings	00 Ratings
Ad deployment	2.22 Ratings	00 Ratings
Display advertising	9.02 Ratings	00 Ratings
Ad display and retargeting segmentation	8.82 Ratings	00 Ratings
Sequence targeting	1.01 Ratings	00 Ratings
Contextual advertising	2.12 Ratings	00 Ratings
Social advertising	1.01 Ratings	00 Ratings

Comparison of Ad Reporting & Analytics features of Google Ads and Google Analytics
Feature	Google Ads 6.3 2 Ratings	Google Analytics - Ratings
Ad dashboards	2.22 Ratings	00 Ratings
Ad performance reports	9.02 Ratings	00 Ratings
Ad conversion tracking	9.02 Ratings	00 Ratings
Ad attribution reporting	9.02 Ratings	00 Ratings
Ad forecasting and optimization	2.22 Ratings	00 Ratings

Comparison of Ad Auctions features of Google Ads and Google Analytics
Feature	Google Ads 7.0 1 Ratings	Google Analytics - Ratings
Ad bidding	7.01 Ratings	00 Ratings

Comparison of Web Analytics features of Google Ads and Google Analytics
Feature	Google Ads - Ratings	Google Analytics 8.2 2 Ratings
Lead Conversion Tracking	00 Ratings	7.52 Ratings
Bounce Rate Measurement	00 Ratings	8.52 Ratings
Device and Browser Reporting	00 Ratings	8.52 Ratings
Pageview Tracking	00 Ratings	8.02 Ratings
Event Tracking	00 Ratings	7.02 Ratings
Reporting in real-time	00 Ratings	10.01 Ratings
Referral Source Tracking	00 Ratings	8.02 Ratings
Customizable Dashboards	00 Ratings	8.52 Ratings

User Ratings
	Google Ads	Google Analytics
Likelihood to Recommend	5.6 (117 ratings)	8.3 (185 ratings)
Likelihood to Renew	9.6 (21 ratings)	9.0 (51 ratings)
Usability	1.0 (8 ratings)	7.5 (10 ratings)
Availability	- (0 ratings)	10.0 (4 ratings)
Performance	9.0 (1 ratings)	10.0 (2 ratings)
Support Rating	9.0 (8 ratings)	7.0 (42 ratings)
Online Training	9.0 (1 ratings)	10.0 (2 ratings)
Implementation Rating	- (0 ratings)	9.0 (7 ratings)
Configurability	- (0 ratings)	6.0 (2 ratings)
Ease of integration	- (0 ratings)	10.0 (1 ratings)
Product Scalability	- (0 ratings)	10.0 (2 ratings)
Vendor post-sale	1.0 (1 ratings)	10.0 (1 ratings)
Vendor pre-sale	10.0 (1 ratings)	9.0 (1 ratings)