Google Ads vs. OpenX
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 OpenX | Score1 out of 10 | N/A | OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement. | N/A |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Ad Auctions |
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| Ad Network Integration |
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| Google Ads | OpenX | |
|---|---|---|
| Likelihood to Recommend | 5.6 | 7.3 |
| Likelihood to Renew | 9.6 | 7.0 |
| Usability | 1.0 | 9.0 |
| Performance | 9.0 | - |
| Support Rating | 9.0 | 10.0 |
| Online Training | 9.0 | - |
| Vendor post-sale | 1.0 | - |
| Vendor pre-sale | 10.0 | - |