TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    The Trade Desk

    Score9 out of 10
    N/AThe Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
    Pricing
    Google AdsThe Trade Desk
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsThe Trade Desk
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsThe Trade Desk
    Considered Both Products
    Google
    Chose Google Ads
    We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the …
    Incentivized
    The Trade Desk
    Chose The Trade Desk
    compared to these three, stack adapt is a bit easier to get going plus it's less expensive. I still love Google Ads and meta ADS for the ability to own the moment in terms of dashboard. Feels like you have more "control" with Google Ads and meta ADS, even if that isn't the case.
    Incentivized
    Chose The Trade Desk
    The Trade Desk allows you to manage multiple display platforms from one interface. Google Ads only allows you to advertise on their platform and their network. This limits your ability to find new niche opportunities with Display Advertising. Although Google Ads claims to be on …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsThe Trade Desk
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and The Trade Desk
    Feature
    Google Ads
    3.7
    2 Ratings
    The Trade Desk
    -
    Ratings
    Ad campaign creation2.22 Ratings00 Ratings
    Ad deployment2.22 Ratings00 Ratings
    Display advertising9.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.92 Ratings00 Ratings
    Sequence targeting1.01 Ratings00 Ratings
    Contextual advertising2.02 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and The Trade Desk
    Feature
    Google Ads
    6.3
    2 Ratings
    The Trade Desk
    -
    Ratings
    Ad dashboards2.22 Ratings00 Ratings
    Ad performance reports9.02 Ratings00 Ratings
    Ad conversion tracking9.02 Ratings00 Ratings
    Ad attribution reporting9.02 Ratings00 Ratings
    Ad forecasting and optimization2.22 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and The Trade Desk
    Feature
    Google Ads
    7.0
    1 Ratings
    The Trade Desk
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    User Ratings
    Google AdsThe Trade Desk
    Likelihood to Recommend
    5.6
    (117 ratings)
    9.0
    (8 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (8 ratings)
    8.0
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    10.0
    (1 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)