Google Analytics vs. Kissmetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
Kissmetrics	Score9.6 out of 10	Mid-Size Companies (51-1,000 employees)	Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.	$150 per month

What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Community Pulse
Key User Insights
	Google Analytics	Kissmetrics
Considered Both Products	Google Seth Tucker Growth Hacker in Marketing at CourseStorm (Education Management, 1-10 employees) Chose Google Analytics Mixpanel and Kissmetrics are good systems, and for the most part they can do the same thing that GA does, but they are more basic. If an average person, if you don't have a desire for deep data, I think these two platforms are better choices. Incentivized Helpful? Verified User Chose Google Analytics Some of the other competitors have unique features such as visualization easy to navigate dashboards without having to deal with overwhelming yourself with loads of information. Building customer profiles/personas. Incentivized Helpful? Sanjit Mandal Digital Marketing Strategist, Founder in Professional Services at California SEO Professionals (Marketing and Advertising, 1-10 employees) Chose Google Analytics It's free, nothing beats that! It is easier to use than most other platforms I have used. You can create customized reports on the fly and they are high quality too. Despite the fact that there are so many other other analytics management platforms, Google Analytics remains a … Incentivized Helpful? Matthew Harris Chief Technology Officer, Co-Founder in Information Technology at Patheer (Computer Software, 11-50 employees) Chose Google Analytics Google Analytics provided all the tools that we needed. We found that the other tools were a little more difficult to use and create reports. Additionally, the integrations that Google Analytics provided was a lot more efficient in terms of what we were looking for. Very … Incentivized Helpful? Verified User Chose Google Analytics The only other tool I've used is Kissmetrics but I have a hard time trusting things that aren't Google since it runs the world. Incentivized Helpful? Verified User Chose Google Analytics Hard to compete with the free and comprehensive Google Analytics. Incentivized Helpful? Verified User Chose Google Analytics Other SEO and traffic products simply don't compare to Google Analytics. My take on website tracking is simple: Google is the behemoth of the world wide web, and the vast majority of our company's website traffic comes from Google desktop and mobile searches. Google Analytics … Incentivized Helpful? David Stockelberg Google AdWords consultant in Marketing at Precisera (Internet, 1-10 employees) Chose Google Analytics We haven´t really worked with so many other products. But looked at quite a few, and they can never compare when it comes to the balance between price and features. Helpful? Verified User Chose Google Analytics KISSmetrics is best suited for instrumenting specific conversion funnels and looking at individual user behaviors. This type of by-user analysis is impossible with Google Analytics, which is understandable given the amount of data storage that would be required (for a free … Helpful?	Kissmetrics akshay kashyap Business Technology Analyst in Information Technology at Deloitte Digital (Consumer Goods, 5001-10,000 employees) Chose Kissmetrics Very good competition. Kissmetrics stacks well against the Google Analytics playing a huge market competitor. Incentivized Helpful? Verified User Chose Kissmetrics Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important … Incentivized Helpful? Verified User Chose Kissmetrics Kissmetrics gives much more detailed user data vs page data on Google Analytics. For a small business, the free Google Analytics is often the more appropriate approach, but when you need detailed user data and interaction and funnel tracking, Kissmetrics does the job very … Incentivized Helpful? Verified User Chose Kissmetrics Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a … Incentivized Helpful? Viktor Mulac Senior Consultant in Information Technology at A.T. Kearney (Management Consulting, 1001-5000 employees) Chose Kissmetrics The Google Analytics Premium is a more complex tool, with possible integration to AdWords, Tag Manager etc. Kissmetrics offers a narrower set of IT features, that however fully suit most needs. Google Analytics for example limited the data exports to 10,000 lines per click - to … Incentivized Helpful? Verified User Chose Kissmetrics Kissmetrics and Google Analytics both have their strengths and weaknesses, but for individual user and advanced campaign tracking, Kissmetrics wins. As complicated as Kissmetrics can be (depending on how advanced you want to get with it), it's still significantly easier to set … Incentivized Helpful? Verified User Chose Kissmetrics KISSmetrics compliments the features of Google Analytics very well, and I'd recommend using both in conjunction. Helpful? Sean Cummings Sales Director in Sales at RTB House (Internet, 501-1000 employees) Chose Kissmetrics Kissmetrics is the best software for processing website data. Easy to install and quick to integrate. Your visitor tracking and basic reports are impressive. Incentivized Helpful? Brad Ruderman Head of Data @ UpCounsel at UpCounsel, Inc. (Internet, 11-50 employees) Chose Kissmetrics I haven't done a vendor comparison in 2 years so It would be challenging to answer this question well. I am grandfathered into great pricing with Kissmetrics, so I have no intentions on switching. Incentivized Helpful? Bruce Pannaman Data Scientist in Engineering at Busuu (E-Learning, 11-50 employees) Chose Kissmetrics Much easier to implement with Kissmetrics and/or the others don't let you customise your events to the same extent without hardcoding events into the website. Incentivized Helpful? Spencer Toth Digital Marketing & Strategy in Marketing at Collective Idea (Computer Software, 11-50 employees) Chose Kissmetrics At first, KISSmetrics seemed to provide the information we were looking for. Helpful? Michael Folling Online Marketing Manager in Marketing at ActivityRez (Internet, 11-50 employees) Chose Kissmetrics Clicky, Google Analytics Helpful? Verified User Chose Kissmetrics Difficult to yet know how KM stacks up against those listed. The decision to use KISSmetrics was made by someone else on the team based on their previous experience using it. Helpful? Jeffrey James Director of Analytics in Marketing at Delve Partners, LLC (Internet, 11-50 employees) Chose Kissmetrics Google Analytics, SiteCatalyst - KM does what it does well, which is user-level analysis. The other products are very good for segmentation, data extraction, etc...KM is good for very specific analysis. Helpful? Verified User Chose Kissmetrics KISSmetrics is great, Google Analytics is too difficult for the average marketer, but is less expensive - be wary Helpful? Scott Rutz UX Designer & Marketing in Marketing at Travefy Incorporated (Internet, 1-10 employees) Chose Kissmetrics We were mainly familiar with Google Analytics before, KM is great in being able to dive much deeper. We also see discrepencies in "unique" visitors between KM and GA. GA is not as discerning of what a unique visitor is. KM is extremely accurate with unique visitors to make sure … Helpful? Joris Brabants Online Marketing Manager in Marketing at CardWise (Financial Services, 1-10 employees) Chose Kissmetrics We still use Google Analytics, because it still has some good reports (real time analytics for example) but it lacks the power of KM cohort reports, funnel reports, user timeline, ... I must admit that configuring KM does require some good analysis before you start and a good … Helpful? Angela Estelle Wells, MBA Project Consultant in Marketing at closerlook, inc. (Marketing and Advertising, 51-200 employees) Chose Kissmetrics We've used google analytics and hubspot. Kissmetrics provides for us the complete picture to make those other services more useful. From the combined findings we can make better decisions around our content to best reach our audience and interact with them. Helpful? Verified User Chose Kissmetrics MixPanel was on my short list. Kissmetrics seemed to display the relevant information that I needed, it integrated with the tools we were already using, and it had a strong focus on marketing metrics, where as Mixpanel seems to be more focused on Product Management. Since … Helpful? Verified User Chose Kissmetrics Mixpanel. KISSmetrics has higher brand awareness than Mixpanel and I was certainly more familiar with it. However, I signed up for the free trial version of both KISSmetrics and Mixpanel with a view to comparing. Both vendors sent me technical instructions for set-up. I sent … Helpful? Verified User Chose Kissmetrics We spent some time using Performable (now part of HubSpot), not so much as a competitor as a complementary product. KISSmetrics' introduction of A/B Testing tools eventually led us to replace Performable entirely. Helpful? Verified User Chose Kissmetrics Mixpanel, Google Analytics. When we were making the decision, KISSMetrics was more mature and they had comprehensive documentation that allowed us to quickly pick out features we needed. I think we really wanted a way to import our data and the time it didn't seem like Mixpanel … Helpful? Verified User Chose Kissmetrics We spoke to MixPanel support over email, described our use case, and they were very good about telling us they could not yet support it. We are also currently evaluating Keen.io as a supplement or alternative to KISSmetrics. They offer more power, but no functionality geared … Helpful? Verified User Chose Kissmetrics We looked at Chartbeat, Mouseflow, and some others. We chose KISSmetrics because of the ability to track individual interactions. We can see individual user journeys, and fire events based on user interactions (like filling in a form, reading content, etc.). Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

Kissmetrics

Comparison of Web Analytics features of Google Analytics and Kissmetrics
Feature	Google Analytics 8.2 2 Ratings	Kissmetrics - Ratings
Lead Conversion Tracking	7.52 Ratings	00 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	00 Ratings
Pageview Tracking	8.02 Ratings	00 Ratings
Event Tracking	7.02 Ratings	00 Ratings
Reporting in real-time	10.01 Ratings	00 Ratings
Referral Source Tracking	8.02 Ratings	00 Ratings
Customizable Dashboards	8.52 Ratings	00 Ratings

User Ratings
	Google Analytics	Kissmetrics
Likelihood to Recommend	8.3 (185 ratings)	8.9 (48 ratings)
Likelihood to Renew	9.0 (51 ratings)	7.4 (27 ratings)
Usability	7.5 (10 ratings)	7.1 (6 ratings)
Availability	10.0 (4 ratings)	8.3 (6 ratings)
Performance	10.0 (2 ratings)	8.5 (6 ratings)
Support Rating	7.0 (42 ratings)	9.0 (9 ratings)
In-Person Training	- (0 ratings)	9.1 (1 ratings)
Online Training	10.0 (2 ratings)	8.6 (3 ratings)
Implementation Rating	9.0 (7 ratings)	7.3 (7 ratings)
Configurability	6.0 (2 ratings)	- (0 ratings)
Ease of integration	10.0 (1 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Vendor post-sale	10.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	9.0 (1 ratings)	- (0 ratings)

Google Analytics vs. Kissmetrics

Google Analytics

Kissmetrics

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