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Google Analytics vs. Salesforce Marketing Cloud

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Google Analytics

3,824 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    		N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Google AnalyticsSalesforce Marketing Cloud
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Google AnalyticsSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSalesforce Marketing Cloud
    Considered Both Products
    Google
    Chris Elliott
    Client Marketing Manager in Marketing at Subsplash ® (Computer Software, 51-200 employees)
    Chose Google Analytics
    Google Analytics is the only tool of its kind (that I'm aware of). Other tools, like website builders, may have built-in analytics, but they're nothing compared to what Google Analytics offers.
    Incentivized
    Meredith Lea Barber
    Senior Web Developer in Marketing at iland Cloud (Computer Software, 201-500 employees)
    Chose Google Analytics
    I have used Moz and Google Analytics. They provide overlapping information, but they also provide unique information. I like that Moz shares broken images and links and points out problems on the site that are slowing down the site and effecting the site's performance and …
    Incentivized
    Billy Barker
    Creative Director in Marketing at GPS Insight (Computer Software, 51-200 employees)
    Chose Google Analytics
    We also use Pardot to monitor traffic to our site. Google Analytics gives you a lot more data. Pardot is more focused on once the traffic to our site identifies themselves (by filling out a form) and how they engage with us after that (email opens, website views, etc.).
    Incentivized
    Salesforce
    Megan Lemons
    Inbound Marketing Specialist in Marketing at Orbis Education (Education Management, 51-200 employees)
    Chose Salesforce Marketing Cloud
    Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user …
    Incentivized
    Billy Barker
    Creative Director in Marketing at GPS Insight ([object Object], 51-200 employees)
    Chose Salesforce Marketing Cloud
    We have only ever used Pardot. I was not in charge of purchasing Pardot but I believe our company also looked into Marketo.
    Ben LaMothe
    Marketing Manager in Marketing at 360 Healthcare Staffing (Staffing and Recruiting, 11-50 employees)
    Chose Salesforce Marketing Cloud
    The only other product we evaluated was HubSpot. We felt that for the cost, Pardot was a better option for us.
    Verified User
    Chose Salesforce Marketing Cloud
    I have used Bitly to track the performance of social media links. I found Pardot to be superior because of its capability to identify and track individuals. I prefer using Pardot to Adobe because it provides details about individual customers. I also prefer Pardot over Google …
    Incentivized
    Shaimoom Newaz
    Digital Media Manager in Marketing at Exaktime (Business Supplies and Equipment, 51-200 employees)
    Chose Salesforce Marketing Cloud
    We used HubSpot before and it performed well. However, as we were planning to adopt NetSuite as our ERP, we needed a marketing solution that integrated well with it. That's where HubSpot fell short. Pardot had a built in integration with NetSuite via a Pardot connector. Also, …
    Incentivized
    Vinny Poliseno
    Digital Marketing Manager in Marketing at Salsa Labs, Inc. (Internet, 51-200 employees)
    Chose Salesforce Marketing Cloud
    Eloqua, Marketo, Genius.

    Eloqua was too expensive. Marketo, is a very slick product, and the pricing they offered us for the lowest-level version (Small and Medium Business) was competitive, but still about $3,000 per year more than Pardot. One big issue with Marketo though was …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsSalesforce Marketing Cloud
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Salesforce Marketing Cloud
    Feature
    Google Analytics
    8.2
    2 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Analytics and Salesforce Marketing Cloud
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor00 Ratings8.1118 Ratings
    Dynamic content00 Ratings7.6149 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Landing pages00 Ratings7.8117 Ratings
    A/B testing00 Ratings7.9147 Ratings
    Mobile optimization00 Ratings7.3107 Ratings
    Email deliverability reporting00 Ratings8.2128 Ratings
    List management00 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Google Analytics and Salesforce Marketing Cloud
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.2108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Analytics and Salesforce Marketing Cloud
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Analytics and Salesforce Marketing Cloud
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Analytics and Salesforce Marketing Cloud
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards00 Ratings8.4115 Ratings
    Standard reports00 Ratings8.4120 Ratings
    Custom reports00 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Analytics and Salesforce Marketing Cloud
    Feature
    Google Analytics
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.586 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Google AnalyticsSalesforce Marketing Cloud
    Likelihood to Recommend
    8.3
    (185 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.1
    (114 ratings)
    Usability
    7.5
    (10 ratings)
    4.1
    (35 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (11 ratings)
    Performance
    10.0
    (2 ratings)
    9.6
    (9 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    3.0
    (17 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    7.0
    (2 ratings)
    Product Scalability
    10.0
    (2 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    7.0
    (3 ratings)