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Basis DSP vs. Google Campaign Manager 360

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Basis DSP

    Score9 out of 10
    N/ABasis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
    Pricing
    Basis DSPGoogle Campaign Manager 360
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Basis DSPGoogle Campaign Manager 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Basis DSPGoogle Campaign Manager 360
    Considered Both Products
    Basis Global Technologies (formerly Centro)
    Chose Basis DSP
    Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Basis DSPGoogle Campaign Manager 360
    Ad Network Integration
    Comparison of Ad Network Integration features of Basis DSP and Google Campaign Manager 360
    Feature
    Basis DSP
    -
    Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    Data Transfer00 Ratings9.024 Ratings
    DSP integration00 Ratings9.026 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Basis DSP and Google Campaign Manager 360
    Feature
    Basis DSP
    -
    Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    Ad campaign creation00 Ratings8.033 Ratings
    Ad deployment00 Ratings10.033 Ratings
    Display advertising00 Ratings10.030 Ratings
    Ad display and retargeting segmentation00 Ratings9.031 Ratings
    Sequence targeting00 Ratings7.023 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Basis DSP and Google Campaign Manager 360
    Feature
    Basis DSP
    -
    Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    Ad dashboards00 Ratings10.031 Ratings
    Ad performance reports00 Ratings9.033 Ratings
    Ad conversion tracking00 Ratings9.032 Ratings
    Ad attribution reporting00 Ratings9.031 Ratings
    Cross-channel ad management00 Ratings9.026 Ratings
    Ad forecasting and optimization00 Ratings9.025 Ratings
    User Ratings
    Basis DSPGoogle Campaign Manager 360
    Likelihood to Recommend
    9.0
    (14 ratings)
    9.0
    (45 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.0
    (13 ratings)
    Usability
    9.0
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    6.0
    (2 ratings)