Google Campaign Manager 360 vs. The Trade Desk

Google Campaign Manager 360

175 Reviews and Ratings

The Trade Desk

19 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Campaign Manager 360	Score9 out of 10	N/A	Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.	N/A
The Trade Desk	Score9 out of 10	N/A	The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).	N/A

Pricing

Google Campaign Manager 360

The Trade Desk

No answers on this topic

No answers on this topic

Pricing Offerings
Google Campaign Manager 360	The Trade Desk
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Campaign Manager 360	The Trade Desk
Considered Both Products	Google Verified User Chose Google Campaign Manager 360 I feel that both MediaMath and TradeDesk, while not as pretty or user intuitive as DoubleClick just out perform Bid Manager in terms of performance, driving low CPA's and overall better support. Incentivized Helpful? Verified User Chose Google Campaign Manager 360 Trade Desk has more partner integrations and is not biased towards Google products. They allow bid factoring and generally have more ways to allow you to optimize a campaign. Having said that, Doubleclick allows for a much smoother set up process and it is a huge benefit to … Incentivized Helpful?	The Trade Desk Verified User Chose The Trade Desk TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level. I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Campaign Manager 360

The Trade Desk

Comparison of Ad Network Integration features of Google Campaign Manager 360 and The Trade Desk
Feature	Google Campaign Manager 360 9.0 29 Ratings	The Trade Desk - Ratings
Data Transfer	9.024 Ratings	00 Ratings
DSP integration	9.026 Ratings	00 Ratings

Comparison of Ad Campaigns features of Google Campaign Manager 360 and The Trade Desk
Feature	Google Campaign Manager 360 8.8 33 Ratings	The Trade Desk - Ratings
Ad campaign creation	8.033 Ratings	00 Ratings
Ad deployment	10.033 Ratings	00 Ratings
Display advertising	10.030 Ratings	00 Ratings
Ad display and retargeting segmentation	9.031 Ratings	00 Ratings
Sequence targeting	7.023 Ratings	00 Ratings

Comparison of Ad Reporting & Analytics features of Google Campaign Manager 360 and The Trade Desk
Feature	Google Campaign Manager 360 9.2 33 Ratings	The Trade Desk - Ratings
Ad dashboards	10.031 Ratings	00 Ratings
Ad performance reports	9.033 Ratings	00 Ratings
Ad conversion tracking	9.032 Ratings	00 Ratings
Ad attribution reporting	9.031 Ratings	00 Ratings
Cross-channel ad management	9.026 Ratings	00 Ratings
Ad forecasting and optimization	9.025 Ratings	00 Ratings

User Ratings
	Google Campaign Manager 360	The Trade Desk
Likelihood to Recommend	9.0 (45 ratings)	9.0 (8 ratings)
Likelihood to Renew	8.0 (13 ratings)	- (0 ratings)
Usability	8.0 (2 ratings)	8.0 (2 ratings)
Support Rating	9.0 (4 ratings)	10.0 (1 ratings)
Online Training	8.0 (1 ratings)	- (0 ratings)
Implementation Rating	6.0 (2 ratings)	- (0 ratings)