Google Tag Manager vs. Tealium Customer Data Hub

Google Tag Manager

238 Reviews and Ratings

Tealium Customer Data Hub

241 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Tag Manager	Score8.8 out of 10	N/A	From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…	N/A
Tealium Customer Data Hub	Score8.1 out of 10	Enterprise companies (1,001+ employees)	The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.	N/A

Pricing

Google Tag Manager

Tealium Customer Data Hub

No answers on this topic

No answers on this topic

Pricing Offerings
Google Tag Manager	Tealium Customer Data Hub
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Tag Manager	Tealium Customer Data Hub
Considered Both Products	Google Tyler Heaps Director of Marketing in Marketing at Rain Retail Software (Computer Software, 51-200 employees) Chose Google Tag Manager Google tag manager is free to use and is a Google product so it works seamlessly with any Google tool such as analytics or optimizes. I haven't found features that this tool is missing compared to the paid options available. I am able to do everything I need with GTM. Incentivized Helpful? Verified User Chose Google Tag Manager If you are using Google Analytics, then it only makes sense to use Google Tag Manager. GTM has better Event Tracking, data layer handling, and modularity. It is well documented and easy to find solutions and community support for almost any imaginable use-case scenario with … Incentivized Helpful? Verified User Chose Google Tag Manager Google Tag Manager has many training resources online that our team relied on when recommending to clients why they should use GTM. It's one thing to share a recommendation with a client, it's another to be able to train them on it. I haven't seen these available resources for … Incentivized Helpful? Richard Perroset Senior Marketing Leader in Marketing at Covered California (Insurance, 5001-10,000 employees) Chose Google Tag Manager GTM is really good at monitoring usage of the entire website and tracking customer journeys. This leads to site optimization and a reduced funnel path for consumers, which drives up conversions. The biggest benefit is that it allows marketers more access to changing these tags … Incentivized Helpful? Verified User Chose Google Tag Manager Google Tag Manager is free, which is the most important aspect of our business. The other tools work well, however, have heavy fees associated with their use. Incentivized Helpful? Verified User Chose Google Tag Manager The other tag management systems are not free. Incentivized Helpful? Verified User Chose Google Tag Manager We typically default to GTM since it is free and provides a majority of the benefits you are looking to achieve by implementing this kind of tool. The paid solutions are great but typically reserved for a more niche client base that has very specific needs. Incentivized Helpful? Víctor Garnica Director de efectividad e innovación in Quality Assurance at Ábaco MX (Marketing and Advertising, 11-50 employees) Chose Google Tag Manager GTM is powerful and free, don't need to pay more for the easy stuff. If you are a corporate guy with money to invest and really heavy use of advertising and analytics you may select Tealium. If you are a small or medium size company this [GTM] is the solution you are looking for. Incentivized Helpful? Verified User Chose Google Tag Manager Simpler to use and comes free of cost. It has enterprise level features and gives strong competition to any other TMS. If a company has Google Analytics or any other Google Suite product, GTM will easily integrate with it. The only reason I can think of as to why you should use … Incentivized Helpful? David Gailey Front End Web Developer in Information Technology at New Pig (Information Technology and Services, 201-500 employees) Chose Google Tag Manager I've had very good experiences with Tealium. They have a similar technology model to Google Tag Manager and a great interface. However, where Tealium shines is in its assistance to your data layer strategy, audits and fast, friendly support. Of course, you can also get this … Incentivized Helpful? Dan Antonson Web Analyst in Marketing at Collegis Education (Education Management, 51-200 employees) Chose Google Tag Manager BrightTag, Qubit, SuperTag and Tealium all have great products, without a question, and they're are great for organizations with very specific tagging needs. With that said, Google has a history of building phenomenal products - Google AdWords, Google Analytics, etc. and their … Helpful?	Tealium Verified User Chose Tealium Customer Data Hub Tealium is better than Google Tag Manager from every angle: Tealium offers world class support while GTM has no support. Tealium offers the ability to fully customize the data being collected and sent to tags. Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Tealium iQ and EventStream are more potent and robust than Google Tag Manager (client-side and server-side). This being said, GTM is easier to use. Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Tealium Customer Data Hub has architected an end-to-end solution where some other solution providers have attempted to integrate various acquired technologies, and in many case not so well. In comparison with Google Tag Manager, being able to utilize support and professional … Incentivized Helpful? Verified User Chose Tealium Customer Data Hub As noted earlier, Tealium iQ is a more professional platform with dedicated account support (which you pay for) whereas Google Tag Manager is free and more of a "do-it-yourself" type of product. GTM is great for those first getting into tag management, and want to play around … Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Tealium iQ Tag Management is very robust and extensible, however Google Tag Manager is a much better value. My recommendation is to evaluate your business's tagging and tracking needs and identify any deltas with cheaper solutions than Tealium iQ Tag Management can offer. Also, … Incentivized Helpful? Adam Hatfield Head of Digital in Marketing at nib Healthfunds (Insurance, 1001-5000 employees) Chose Tealium Customer Data Hub We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. … Incentivized Helpful? David Gailey Front End Web Developer in Information Technology at New Pig (Information Technology and Services, 201-500 employees) Chose Tealium Customer Data Hub Google Tag Manager is a very good tag management system considering the price (free). It is still used on one of our supported sites. Even though your company will have to pay for Tealium iQ Tag Management, the benefits it has above Google Tag Manager are worth it in my … Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is … Incentivized Helpful? Verified User Chose Tealium Customer Data Hub I've used Lytics as well, but that is not an option. AEP has better ID resolution insights and segmentation capabilities. My new company uses Tealium, so I was not involved in the decision, but I am tasked with proving value. Tealium is more affordable than Adobe and doesn't … Incentivized Helpful? Kevin Capeder Manager, Data Strategy & Technology in Corporate at 3M (Industrial Automation, 10,001+ employees) Chose Tealium Customer Data Hub Tealium offers integrations between our various tech stack vendors without having to go "all-in" with one specific SaaS company. Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Great customer service. GTM has no support whatsoever. Tealium Customer Data Hub is very customizable to our needs and can send information back and forth. Easy implementable if you know the technology Incentivized Helpful? Verified User Chose Tealium Customer Data Hub I have experience with Adobe Launch, GTM, and also just the olden days of directly implementing analytics on a page. I even remember when Tealium Customer Data Hub first came on the market. Digital marketers like myself were skeptical back then, but after a few years working … Incentivized Helpful? Tyler Barnes CTO (Chief Technical Officer) in Information Technology at Legacy Food Storage (Food & Beverages, 11-50 employees) Chose Tealium Customer Data Hub In the end, the overall scope of integrations available and the tools on hand were far greater on Tealium and couldn't be matched by any other company. The price is competitive but even though you will pay more, we found that it was worth the added expense. Can't speak to the … Incentivized Helpful? Verified User Chose Tealium Customer Data Hub They all have their positives and negatives. Obviously Launch provides more support for Adobe Analytics implementation and GTM for Google Analytics. Tealium can hold it's own, and it's relatively easy to use. Just wish it gives us more customization ability with Adobe Analytics. Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Superior and knowledgeable Incentivized Helpful? Kevin Babcock Senior Digital Marketing Consultant in Marketing at Travelers (Insurance, 10,001+ employees) Chose Tealium Customer Data Hub Tealium Customer Data Hub is the most effective solution I've used so far in terms of collecting and managing data. We chose this tool because it has a reputation of being the best in the industry. We had also heard that Tealium has a support team second to none - which is … Incentivized Helpful? Jason Paddock Director, Marketing Data and Technology in Marketing at Oportun (Financial Services, 1001-5000 employees) Chose Tealium Customer Data Hub GTM is great for beginners. The GTM data layer isn't as useful as what Tealium uses. You can do more with less in TiQ. For example, you can have 1 Google Analytics tag that handles all of your page views and events. You would need multiple tags configured within GTM to … Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Tealium iQ Tag Management System is strictly Vendor independent. Tealium uses a multi-content delivery network and can therefore be reached from anywhere at any time. Tealium's support is focused, the community is very large, and Tealium has been a pioneer in the field of tag … Incentivized Helpful? Verified User Chose Tealium Customer Data Hub Tag library Consent manager Reuse of libraries Incentivized Helpful? Verified User Chose Tealium Customer Data Hub I've used GTM on my own personal site. The reason I used it over Tealium was because it's free and my site sees very little traffic. I have not used any other competitors but have talked to many others who have. There are a lot of differing opinions, but it seems that Tealium … Incentivized Helpful? Mark Jaggers Senior Manager of Development, Global Web Marketing in Marketing at Trend Micro (Computer & Network Security, 1001-5000 employees) Chose Tealium Customer Data Hub Teallium is more robust than the others and also easier to use. The others require a more technical user. Incentivized Helpful? Verified User Chose Tealium Customer Data Hub See other points for more on this, but Tealium is a clear improvement over Google Tag Manager. Just yesterday, we had a tag that stopped working in GTM despite no changes to it. It was fixed after we redeployed it, but I'm quite sure this would never happen with a product like … Incentivized Helpful? Matthew Rogers SEO Manager in Marketing at Hornblower Cruises and Events (Hospitality, 201-500 employees) Chose Tealium Customer Data Hub Tealium shines against Google Tag Manager by having plug and play integrations for over 600 tracking tags. GTM only has this for Google or Double Click tags and requires customization for all other tags. Incentivized Helpful? Jeremy Myers Manager, Global Ecommerce Analytics in Marketing at HARMAN International (Consumer Electronics, 10,001+ employees) Chose Tealium Customer Data Hub We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons: Better UI Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Tag Manager

Tealium Customer Data Hub

Comparison of Security features of Google Tag Manager and Tealium Customer Data Hub
Feature	Google Tag Manager 4.4 55 Ratings	Tealium Customer Data Hub - Ratings
Role-based user permissions	4.455 Ratings	00 Ratings

Comparison of Tag Management features of Google Tag Manager and Tealium Customer Data Hub
Feature	Google Tag Manager 6.6 66 Ratings	Tealium Customer Data Hub 8.2 12 Ratings
Tag library	7.061 Ratings	9.012 Ratings
Tag variable mapping	7.053 Ratings	8.012 Ratings
Ease of writing custom tags	6.065 Ratings	8.012 Ratings
Rules-driven tag execution	4.960 Ratings	9.112 Ratings
Tag performance monitoring	7.855 Ratings	4.311 Ratings
Page load times	6.047 Ratings	8.911 Ratings
Mobile app tagging	8.332 Ratings	8.05 Ratings
Library of JavaScript extensions	6.036 Ratings	9.911 Ratings

Comparison of Data Management & Integrity features of Google Tag Manager and Tealium Customer Data Hub
Feature	Google Tag Manager 6.2 66 Ratings	Tealium Customer Data Hub - Ratings
Event tracking	8.063 Ratings	00 Ratings
Mobile event tracking	6.045 Ratings	00 Ratings
Data distribution management	7.040 Ratings	00 Ratings
Universal data layer	7.057 Ratings	00 Ratings
Automated error checking	3.045 Ratings	00 Ratings

User Ratings
	Google Tag Manager	Tealium Customer Data Hub
Likelihood to Recommend	8.5 (70 ratings)	8.3 (128 ratings)
Likelihood to Renew	7.0 (7 ratings)	9.2 (20 ratings)
Usability	7.0 (15 ratings)	9.0 (12 ratings)
Availability	9.1 (1 ratings)	9.0 (2 ratings)
Performance	- (0 ratings)	9.0 (4 ratings)
Support Rating	2.0 (12 ratings)	8.5 (81 ratings)
Online Training	7.3 (1 ratings)	8.0 (1 ratings)
Implementation Rating	9.8 (2 ratings)	10.0 (2 ratings)
Configurability	- (0 ratings)	10.0 (1 ratings)
Contract Terms and Pricing Model	- (0 ratings)	8.0 (1 ratings)
Ease of integration	- (0 ratings)	10.0 (1 ratings)
Product Scalability	- (0 ratings)	9.0 (2 ratings)
Professional Services	- (0 ratings)	10.0 (1 ratings)
Vendor post-sale	- (0 ratings)	10.0 (1 ratings)
Vendor pre-sale	- (0 ratings)	10.0 (1 ratings)