GoTo Webinar vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.1 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Wistia
Score 9.8 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$0
up to 10 videos
Pricing
GoTo WebinarWistia
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Offerings
Pricing Offerings
GoTo WebinarWistia
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
GoTo WebinarWistia
Considered Both Products
GoTo Webinar
Chose GoTo Webinar
GoTo Webinar has a more custom approach towards the user who is specifically looking to manage a Webinar or Digital Event with a larger capacity of participants.
Chose GoTo Webinar
I was only introduced to GoTo Webinar in my current role, I would always give this a 10/10 rating because it is a work from home workers friendly, easy to use and to set up. I am encountering any trouble using it. Just clicking the generated link and there, I am already in the …
Chose GoTo Webinar
The features it offers set it apart from other similar tools
Chose GoTo Webinar
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do …
Chose GoTo Webinar
We had been familiar with the GoTo products and decided to stay with them since they meet our needs and work well. We have used Zoom on occasion but IT prefers the GoTo Webinar package.
Chose GoTo Webinar
Zoom is a great product, but isn't as easy to use and doesn't have all the features GoTo Webinar has. Pricing plans vary for each of them, but we've found that GoTo Webinar gives us an excellent value for the service on all of our key usage situations. It was just a better …
Chose GoTo Webinar
I can't compare GoTo Webinar with other products from the same company because I haven't tested them. However, I can compare it with similar products from Zoom, Cisco, and Google, and GoTo Webinar performs within expectations.
Chose GoTo Webinar
Zoom and GoTo Webinar are probably my 2 most commonly used hosting softwares. They are both quite intuitive and contain similar features and both have become quite user-friendly.
Chose GoTo Webinar
GoTo Webinar provides a better users interface and more reliable experience when participating in remote meetings. It allows high quality virtual meetings which means more people can participate in a virtual discussion.
Chose GoTo Webinar
It was already a component of the tech stack before COVID, but with the introduction of numerous new platforms that are utilized on a daily basis for purposes other than webinars, it is currently not the greatest option for marketers. It's a useful addition to the tech stack, …
Chose GoTo Webinar
GoTo Webinar works very much like Microsoft Teams for meetings. The features of each are very comparable. However, GoTo Webinar's pricing model is more affordable.
Chose GoTo Webinar
We used TeamViewer and Skype for Business before this and we had a tough time conducting webinars when the target audience was huge. Lack of integrations with 3rd party platforms, and no analytics capabilities limited ourselves from going to the next level in both sales and …
Chose GoTo Webinar
We selected GoTo Webinars for several reason. It is easy to use. They have good customer service. They offer a lot of what we need.
Chose GoTo Webinar
While Zoom has similar functionality, the interface on GTW is more friendly and easier to navigate. They are both very similar on price-points, too.
Chose GoTo Webinar
All of the tools above are great but we’ve found they are only good for internal meetings and not external clients. The ease of use with GoTo Webinar is unmatched by any of the competitors so we choose to have 2 tools - 1 for internal engagement and 1 for external client use.
Chose GoTo Webinar
GoToWebinar has a user-friendly interface and intuitive controls. When comparing it with other platforms, assess how easily you can navigate through features, set up events, and engage with participants. Connection stability, audio and video quality seem pretty much ok. …
Chose GoTo Webinar
All of the other platforms are nice as well but something that has GoTo webinar is that it uses a software in your computer that makes the session to be more reliable and does not consume high ram or rom in your device. It has nice features to remind the people about the …
Chose GoTo Webinar
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Chose GoTo Webinar
GoTo provides features that others vendors don't have, analytics dashboard is exclusive for webinars sessions and it provides value to the complete solution, styling invite emails is another feature that will not find on other solutions. The advantage of other vendors is the …
Chose GoTo Webinar
Super-smooth video and fantastic audio with an extended range of volume control. Other vendors can claim their product is a superior choice; however, in my history of experiencing multiple options, GoTo Webinar gets my highest marks!
Chose GoTo Webinar
Livestorm is really good with integrations to other CRM tools but it has limitation in some niche tools we are using for our industry. users also often complain the reliability of livestorm on the client end.
Chose GoTo Webinar
We looked at Zoom and actually did consider a move, but chose to stick with GoTo because we have an extensive library of videos and didn't want to transfer all of that. Plus we already knew the limitations so didn't want to move just for a few features only to be surprised by …
Wistia
Chose Wistia
Vidyard was much more expensive even though it has tighter integration with HubSpot. This put Wistia in a better category from a cost perspective because most of the heavy lifting with automation is handled on the HubSpot side of things. Vidyard also felt like it was geared to …
Chose Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and …
Chose Wistia
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than …
Chose Wistia
Wistia is much easier to integrate into our site than using S3 directly.
Chose Wistia
I wasn't part of the selection process.
Chose Wistia
We've used Youtube in the past, and still use it to host some videos today, but we didn't like how mainstream it feels when you embed it on a website. For one thing, you can't customize the appearance so it feels out of place with our branding and color scheme on our website …
Chose Wistia
Honestly, I haven't gotten too in-depth yet, but that is the closest thing. Gotta give that point to Wistia, though, still because in my experience, at least, trying to learn Vidyard's features did not seem to be the right path at the time when Wistia was not causing any …
Chose Wistia
Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with.
Chose Wistia
Wistia had the best site speed performance out of these competitors and had the most functionality. We really loved the ability to track usage and plays on the videos, the lead capturing, bookmarking, CTA build-outs, and all of the customizations we could do with it compared to …
Chose Wistia
Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time …
Chose Wistia
  • Prices are better.
  • No useless options.
  • Easier to use
Chose Wistia
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
Chose Wistia
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
Chose Wistia
We have used Wistia so long I can't remember.
Chose Wistia
Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
Chose Wistia
We haven't really explored other products. I've been using Wistia for so long that there was nothing like Wistia when I started. It's still a solid product for a good price.
Chose Wistia
In the past we have tried to host some of our video content in Dropbox. Wistia has proven to be a much better solution as it allows for much more flexibility in sharing the content externally and also having an easy interface for admin users to add and locate video content.
Chose Wistia
I have used Vimeo as an alternative, and I prefer Wistia for marketing and embedding videos on my site. I also use YouTube, of course.
Chose Wistia
Wistia provides the functionality that most companies need for video marketing and video hosting/analytics. When we compared with Vidyard, the cost of Vidyard was far higher, but the functionality did not seem to be much more advanced than Wistia. Wistia seems to be a good …
Chose Wistia
Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or …
Chose Wistia
We looked at self-hosting videos on our client sites using AWS and Cloudflare, but we really didn't want to have to code our own product or have to deal with server configurations. Wistia made it simple to sign-up, upload, and start embedding our content on our sites. We also …
Chose Wistia
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
Chose Wistia
We have found that many companies do not whitelist YouTube, and it is against policy to access the channel. By using Wistia, we can get around that predicament.
Chose Wistia
Wistia was our default choice because of the popularity and the quality of videos generated by the team. We did not evaluate other software platforms and directly went with Wistia.
Features
GoTo WebinarWistia
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
7.1
Ratings
5% below category average
Wistia
-
Ratings
Dashboards7.20 Ratings00 Ratings
Data exportability7.10 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.6
Ratings
5% below category average
Wistia
-
Ratings
High quality audio8.20 Ratings00 Ratings
Mobile support7.60 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.2
Ratings
11% below category average
Wistia
-
Ratings
Calendar integration7.70 Ratings00 Ratings
Record meetings / events8.40 Ratings00 Ratings
Slideshows8.50 Ratings00 Ratings
Event registration8.60 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.2
Ratings
1% below category average
Wistia
-
Ratings
Audience polling7.90 Ratings00 Ratings
Q&A8.60 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
7.9
Ratings
4% below category average
Wistia
-
Ratings
Participant roles & permissions7.70 Ratings00 Ratings
Confidential attendee list8.00 Ratings00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.1
Ratings
5% above category average
Wistia
-
Ratings
Branding options8.10 Ratings00 Ratings
Integration to Marketing Automation8.00 Ratings00 Ratings
Best Alternatives
GoTo WebinarWistia
Small Businesses
BigMarker
BigMarker
Score 6.0 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
Zoho Meeting
Zoho Meeting
Score 9.2 out of 10
Atlassian Loom
Atlassian Loom
Score 9.2 out of 10
Enterprises
ON24
ON24
Score 8.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoTo WebinarWistia
Likelihood to Recommend
7.6
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
10.0
(0 ratings)
Usability
8.6
(0 ratings)
10.0
(0 ratings)
Availability
9.0
(0 ratings)
10.0
(0 ratings)
Performance
7.9
(0 ratings)
10.0
(0 ratings)
Support Rating
7.3
(0 ratings)
10.0
(0 ratings)
Implementation Rating
7.0
(0 ratings)
10.0
(0 ratings)
Configurability
5.8
(0 ratings)
9.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
7.8
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
7.9
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
GoTo WebinarWistia
Likelihood to Recommend
It is great for big events like training or product demos. It's good for marketing webinars with features like polls and Q&A. It's not ideal for small, casual meetings. It can be too expensive for some businesses. For smaller events, other tools might be better.
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It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
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Pros
  • We launched a product for a mass and more than 500 people attended the webinar and it was seamless.
  • Recording capability for the later usage
  • Setup is very simple for both admins and end users
  • Polls are helpful in assessing the engagement of the customers
Read full review
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
Read full review
Cons
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
Read full review
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
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Likelihood to Renew
GoTo Webinar is not boring at all. Its design is extremely intuitive and specific for what its name serves. It is a great software for webinars which have become the trend of "continuous learning". I like the way we can manage participants in the webinars, interacting with them while they cannot disturb the flow of the speech by intruding with the mic.
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Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
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Usability
GoTo Webinar's User Interface is simple and straightforward, which is what I, as an end user, prefer to interact with when I only use a software once or twice a month; I don't want to have to remember extra steps just to attend a webinar.
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I just love the interface and the way things are organized. You can find all of the various controls and have the ability to enable/disable each. You can also get to help quickly from any screen. The screens are not cluttered and have a good use of whitepace, without the need to page through controls or reload the screen.
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Reliability and Availability
I rated GoTo Webinar a 9 out of 10 for availability because it generally performs reliably, with minimal application errors or unplanned outages. The platform’s high uptime ensures that it’s usually accessible when needed, supporting a seamless experience for scheduling and conducting webinars. While occasional minor issues may arise, they are infrequent and typically well-managed, contributing to a strong overall rating for availability.
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After several years, we have not come across a situation for which Wistia was not available when needed.
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Performance
I rated GoTo Webinar an 8 out of 10 for performance due to its generally robust capabilities. Pages load quickly, and reports are generated efficiently, even for complex data sets. The platform’s integration with other systems typically doesn’t introduce significant latency or performance issues. However, during peak usage times or when handling very large data volumes, there can be occasional slowdowns. Despite these instances, GoTo Webinar consistently provides strong performance and reliability in its core functions.
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Couldn't be happier with the overall performance of the platform. Videos load fast, rarely have loading issues, look sclean and the styling and sizing doesn't have issues. The data comes in quickly and in real time. Also, on the administrative side, the videos seem to upload well without much issue. There's always issues uploading video, but we had way less upload issues with Wistia than with Vimeo.
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Support Rating
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
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We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Implementation Rating
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
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Alternatives Considered
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do not end up not engaging with us because of a lack of a proper medium.
Read full review
Wistia is in the process of making their livestreaming way better than the free alternative like YouTube and a well known competitor like gotomeeting. It's easy to add in cohosts, interact with chat members, add in polls and other features which can be a bit clunky on gotomeeting.
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Scalability
I rated GoTo Webinar an 8 out of 10 for scalability because it effectively supports deployment across multiple departments and sites with its flexible features. It allows for easy management of large-scale webinars and integration with various systems, accommodating a growing number of users and sessions. However, some users might find limitations in advanced customization or specific integration needs as their requirements become more complex. Overall, its robust capabilities and adaptability make it a strong choice for scalable webinar solutions.
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We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
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Return on Investment
  • Good: We've been able to keep various client teams trained up on our product
  • Good: It helps us automate communication about the webinars, as well as follow-ups
  • Bad: There is a time suck that shouldn't exist surrounding the recurring scheduler which needs to be rethought and retooled with more than the most basic real world use cases in mind
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  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of