Heap vs. Mixpanel

Mixpanel

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Heap	Score7.9 out of 10	Small Businesses (1-50 employees)	Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.	$0 per month
Mixpanel	Score8.7 out of 10	N/A	Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…	$0 per month

Pricing

Heap

Mixpanel

Free: $0
Up to 10k sessions/month
Growth: Starting at $3,600 annually
Up to 300k sessions/year
Pro: Contact Heap Sales
Custom sessions per month and unlimited projects
Premier: Contact Heap Sales
Custom sessions per month

Free: $0
per month
Growth: $17
per month
Enterprise: Contact sales

Pricing Offerings
Heap	Mixpanel
Free Trial
Yes	No
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.

Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!

Community Pulse
Key User Insights
	Heap	Mixpanel
Considered Both Products	Heap Verified User Chose Heap We evaluated Heap against Mixpanel but realized that Mixpanel was a non-starter for us. (Kudos to their sales rep, who quickly identified this and told us.) We inherited a Google Analytics implementation but have since had to stop using it due to GDPR restrictions. Incentivized Helpful? Verified User Chose Heap Mixpanel forced us to put tracking tags everywhere which wasn’t helping us achieve our goals. amplitude looked good but found it harder to use Incentivized Helpful? Verified User Chose Heap More robust event capture that is easier to implement. Simplified capabilities that typically get the job done. However, customization was much more robust on Mixpanel. Incentivized Helpful? Jesse Miller Digital Marketing Operations Manager in Marketing at Newsela (Computer Software, 501-1000 employees) Chose Heap I wouldn't know necessarily because I didn't get far with a Mixpanel evaluation. All I know is that it was much easier to set up the types of user events that we were looking to track out of the box with Heap. I also think the flexible pricing that Heap provided was a good … Incentivized Helpful? Verified User Chose Heap I wasn't making the decision to use either product - my old company had Mixpanel and my new company has Heap. That said, I've found Heap to be much more intuitive and user friendly - it could be a feature of the different companies' setups, but it seems as though Heap is much … Incentivized Helpful? Verified User Chose Heap Heap was selected by my predecessor. Heap does not include a digital adoption component, which is something we did not need. Pendo and Gainsight include DAP, which adds to the overall cost. Mixpanel requires developer resources to add tracking to any new features. In … Incentivized Helpful? Verified User Chose Heap A lot cheaper than GA and user-based analytics better than session-based. Event auto capture a lot more flexible than Mixpanel. Incentivized Helpful? Verified User Chose Heap The big thing for me, that I've mentioned already, is Heap storing all event data retroactively. That's what keeps me with Heap. Google Analytics is industry standard and connected very intimately with all of the ad networks, so we have to use it, even if I think Heap is a … Incentivized Helpful? Verified User Chose Heap Comparing to Mixpanel and Amplitude, the retro analytics option and the engineering light event implementation functions that Heap provides were crucial. Comparing to FullStory, Heap analytics BI options and the data complexity were the reasons. Incentivized Helpful? rishabh mishra Senior Project Manager in Engineering at E2E Telelink India Pvt Ltd (Telecommunications, 201-500 employees) Chose Heap Google Analytics stacks up for high level traffic and marketing data but not ideal for enterprises looking user level product interactions in detail. On the other hand Heap stood out for its automatic data capturing, faster onboarding, easy to use dashboards, Highly integrable … Incentivized Helpful? Verified User Chose Heap The ability to view events in real time as they occur, restrict them to just show mine, and then create dashboards using those events is the finest feature for me. It eliminates the requirement for constant 100% accuracy in documentation maintenance and guessing. I can monitor … Incentivized Helpful? Verified User Chose Heap Mix panel did not have automated event tracking so a developer would need to manually add every single event which was not functional. Outside of that, many core features were the same although mix panel did allow for custom reporting and querying. Mix panel felt much more … Incentivized Helpful? Verified User Chose Heap What really stood out was the auto capture functionality and the ability to do as many custom reporting as we can, and it had very comparable features to a lot of other user analytics tools, but we liked how clean it was at pulling in data as well. definitely recommend for … Incentivized Helpful? Simon Hiscox Growth Director in Product Management at Laka (Financial Services, 11-50 employees) Chose Heap Ease of implementation combined with auto data capture makes it pretty fast to get insights. Incentivized Helpful? Randall Gibson Director of Growth in Product Management at Matillion (Computer Software, 501-1000 employees) Chose Heap The only tool that compares is Adobe Analytics. I can't say enough good things about Heap's ease of use and ability to enable business users. Incentivized Helpful? Verified User Chose Heap As I mentioned before, Heap has been by far the most user-friendly tool out there to easily get tracking events defined, and quickly create intuitive reports and dashboards. It doesn't require a lot of engineering effort once the tool is set up. It provides so many quick ways … Incentivized Helpful? Verified User Chose Heap Retroactive tracking really makes the difference. We use both Heap and FullStory. Incentivized Helpful? Gregory Allen Product Manager in Information Technology at The Boston Consulting Group (Management Consulting, 10,001+ employees) Chose Heap Heap's autocapture functionality, event visualizer, and overall ease of use/implementation makes it a non-comparison. Incentivized Helpful? Verified User Chose Heap Most other tools have good features but heap has the historical data and collects every type of data you can imagine. That allows us to make new queries as things evolve while we still have the point of reference from all these data points. Other tools are good but its harder … Incentivized Helpful? Verified User Chose Heap Heap stood out from other tools in the following ways: Comprehensive auto-tracking and "spotlight" tool allows us to add event attributes through their UI which greatly reduces the reliance on Engineering resources for instrumentation. Their "Effort Analysis" tool helps … Incentivized Helpful? Verified User Chose Heap Heap has autogenerated data Incentivized Helpful? Verified User Chose Heap Auto-capture, familiar and easy UX Incentivized Helpful? Dan Mark Product Manager in Product Management at PocketSuite (Computer Software, 11-50 employees) Chose Heap We're a fairly small team with limited Dev resources. So the main reason that we went with Heap is that it allows non-technical users to define events. That way we're never blocked by needing Dev to define an event and then waiting to collect data. Incentivized Helpful? Bharat Singh Director of Product Management in Product Management at HG Insights (Computer Software, 51-200 employees) Chose Heap Heap is a clear winner when it comes to instrumentation. Pendo is more of a customer engagement platform but their instrumentation layer is still a bit light. Incentivized Helpful? George Fang CTO in Engineering at Canopy (Financial Services, 1-10 employees) Chose Heap Heap's implementation is by far the easiest across the different analytics products I've used. The only downside is that the analysis part is a bit more confusing to set up, and sometimes the confidence of the auto track is a bit shaky, although, these issues can usually be … Incentivized Helpful?	Mixpanel Frank Ramirez Co-Founder, CTO and Product Lead in Engineering at SixPlus (Hospitality, 11-50 employees) Chose Mixpanel Mixpanel does what it does very well. We sometimes don't see it as the only tool in the arsenal. When combined with other solutions, we get a more complete picture. It also allows us to validate data across different tools. While Heap isn't as simple as Mixpanel, its major … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

TrustRadius Insights
	Heap	Mixpanel
Highlights	Research Team Insight Published January 31, 2024 Users of both Heap and Mixpanel have found that these tools are tremendously useful in tracking user interactions on websites or mobile apps. Mixpanel enables clients to build insights based on actions rather than page views, offering real-time data and clear analytics, while Heap is appreciated for its simple setup and admin interface, requiring no additional coding skills to initiate and manage. A key difference noted by reviewers is the approach each tool takes to data collection. Users appreciate that Heap automatically tracks events and user interactions, even retroactively, providing a comprehensive data set. On the other hand, they value Mixpanel for its targeted data collection, which allows for pre-defined events, detailed segmentation and flexibility. In terms of integration, customers observe that Mixpanel pairs well with a multitude of other tools and platforms, thereby increasing its overall utility. Heap, while also offering integrations, appears to be more standalone and can serve as a comprehensive solution itself, without relying heavily on external functions. Both tools are seen as primary assets for product, marketing, and analytics teams.

User Ratings
	Heap	Mixpanel
Likelihood to Recommend	8.1 (232 ratings)	9.0 (50 ratings)
Likelihood to Renew	9.3 (9 ratings)	10.0 (13 ratings)
Usability	8.9 (64 ratings)	9.0 (2 ratings)
Availability	9.1 (2 ratings)	- (0 ratings)
Performance	8.4 (61 ratings)	- (0 ratings)
Support Rating	9.0 (8 ratings)	1.0 (8 ratings)
Online Training	- (0 ratings)	8.0 (2 ratings)
Implementation Rating	9.0 (3 ratings)	8.9 (3 ratings)
Configurability	9.1 (1 ratings)	- (0 ratings)
Ease of integration	9.1 (1 ratings)	- (0 ratings)
Product Scalability	7.3 (2 ratings)	- (0 ratings)
Vendor post-sale	8.2 (1 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (1 ratings)	- (0 ratings)

Heap vs. Mixpanel

Heap

Mixpanel

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Research Team Insight
Published January 31, 2024