Hearsay, now part of Yext vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hearsay, now part of Yext
Score 8.9 out of 10
N/A
After the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
Hearsay, now part of YextTracx
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Hearsay, now part of YextTracx
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Hearsay, now part of YextTracx
Considered Both Products
Hearsay, now part of Yext
Chose Hearsay, now part of Yext
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it …
Tracx
Chose Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Chose Tracx
Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. …
Chose Tracx
Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader …
Chose Tracx
Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency.
Chose Tracx
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they …
Chose Tracx
We loved Tracx and loved the customer service! We will join Tracx once they add the features we need.
Chose Tracx
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.
Best Alternatives
Hearsay, now part of YextTracx
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Verint Community
Verint Community
Score 9.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Hearsay, now part of YextTracx
Likelihood to Recommend
9.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Hearsay, now part of YextTracx
Likelihood to Recommend
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
Read full review
I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
Read full review
Pros
  • Single dashboard of all your social media channels
  • Automation of posts
  • Scheduled posting as per design
  • Great for analytics & customer Interactions
Read full review
  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
Read full review
Cons
  • Lacks ability for significant flexibility and customization
  • Mobile app sometimes does not save the posts that are edited
  • It does allow you to tag or hashtag any post.
Read full review
  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
Read full review
Likelihood to Renew
No answers on this topic
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Read full review
Usability
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
Read full review
No answers on this topic
Support Rating
1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
Read full review
No answers on this topic
Alternatives Considered
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
Read full review
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent
Read full review
Return on Investment
  • It has helped us save time in maintaining our social media handles
  • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
  • It helped us design our posts better based on inputs & design ideas based on our past posts
Read full review
  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
Read full review
ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.