Emplifi vs. Hootsuite

Emplifi

178 Reviews and Ratings

Hootsuite

1,188 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Emplifi	Score7.6 out of 10	Mid-Size Companies (51-1,000 employees)	Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…	N/A
Hootsuite	Score7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$149 per month Starts at 1 user, 5 social accounts

Pricing

Emplifi

Hootsuite

No answers on this topic

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Pricing Offerings
Emplifi	Hootsuite
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

No setup fee

Optional

—

Plans can be paid monthly or annually, with a discount for annual pricing.

Community Pulse
Key User Insights
	Emplifi	Hootsuite
Considered Both Products	Emplifi Inc Verified User Chose Emplifi Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. … Incentivized Helpful? anna di stefano Senior Social Media Manager in Social Media at IAKI (Accounting, 11-50 employees) Chose Emplifi Emplifi is better than Hootsuite and Falcon.io in community management, report and calendar Sprinklr is the best one but it's more expensive We use Brandwatch only for web listening Incentivized Helpful? Jessica Tiede Global Digital Marketing Manager in Marketing at Johnson Health Tech. Co., Ltd. (Health, Wellness and Fitness, 501-1000 employees) Chose Emplifi We used Sprout Social in the organization for a few years before switching to Emplifi. We also used a free version of Hootsuite to take advantage of their content streams, but they discontinued that feature so we transitioned away from Hootsuite. We found Sprout Social to be … Incentivized Helpful? Eric Mah Web and Media Coordinator in Finance and Accounting at University of Waterloo (Higher Education, 5001-10,000 employees) Chose Emplifi Socialbakers seems to have all the functionality that Hootsuite did, plus more. The detailed analytics is where it benefits us the most. We are able to review and adjust to maximize our ROI. Incentivized Helpful? Verified User Chose Emplifi I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist … Incentivized Helpful? Verified User Chose Emplifi Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion. Incentivized Helpful? Carla Oliveira Digital mobilisation coordinator in Marketing at World Animal Protection (Non-profit Organization Management, 501-1000 employees) Chose Emplifi Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their … Incentivized Helpful? Verified User Chose Emplifi Emplifi is a more complete tool than others and they're more updated with trends (like scheduling reels) Incentivized Helpful? Verified User Chose Emplifi I find Social Marketing Cloud suite easier to use and one of the most updated in terms of KPI available for different channels and formats. It is even one of the most expensive, for this reason the resell to Client is not even easy. Incentivized Helpful? Verified User Chose Emplifi In contrast to other tools in this field, Emplifi Social Marketing Cloud scores especially with its user-friendly interface. Very much within the platform is intuitive, so that even newcomers can quickly find their way around it. It is not unnecessarily complicated, but … Incentivized Helpful? Verified User Chose Emplifi I evaluated 10 different tools, Emplifi was one of them. What really set Emplifi apart was the user experience, quick turnaround for new features, and robust support. Emplifi allowed us to work most flexibly with the API of all social channels - offering features that other … Incentivized Helpful? Verified User Chose Emplifi Having used many similar platforms, I have to say while many do quite similar things, but I feel Emplifi is the most intuitive an reliable. Also it's user management caters to agencies like us where we are a matrixed organisation across markets and need to provide client … Incentivized Helpful? Papa Karadede Consumer Marketing Manager in Marketing at Estee Lauder Companies (Consumer Goods, 10,001+ employees) Chose Emplifi Socialbakers Suite has a huge database in all sectors. Best learnings/practices in the platform can be shared as sector reportings regularly. Incentivized Helpful? Verified User Chose Emplifi In our view, Socialbakers does not have real competitors. It offers a comprehensive solution for social media analytics and publishing. After thorough market research, we concluded that we would only ask for a bid from Socialbakers. Incentivized Helpful? Bryan Nye Social Media Analyst in Social Media at Henry Schein (Medical Devices, 10,001+ employees) Chose Emplifi We now use Tracx Social Media Listening tool for our competitor analysis and comparison. Tracx is a tool that includes social media listening, social media post scheduling and competitor analysis. Incentivized Helpful? Kayhan Dural Digital Communications Head in Social Media at 41? 29! (Marketing and Advertising, 51-200 employees) Chose Emplifi Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team. Incentivized Helpful?	Hootsuite Verified User Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful? Verified User Chose Hootsuite [Hootsuite is much] cheaper than Socialbakers, if you are looking for a very reliable posting tool with some honest analytics, Hootsuite is your choice. But for hardcore analytics you'll need another tool. mLabs hacks your Instagram account and can block your account, I … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Emplifi

Hootsuite

Comparison of Listening/monitoring features of Emplifi and Hootsuite
Feature	Emplifi 7.8 4 Ratings	Hootsuite 6.6 275 Ratings
Boolean keyword searches	8.52 Ratings	6.0185 Ratings
Filtering out noise/spam	7.13 Ratings	5.9193 Ratings
Sentiment analysis	8.02 Ratings	6.1187 Ratings
Broad channel coverage	7.54 Ratings	8.4255 Ratings

Comparison of Publishing features of Emplifi and Hootsuite
Feature	Emplifi 7.4 5 Ratings	Hootsuite 7.5 383 Ratings
Content planning and scheduling	7.85 Ratings	8.9382 Ratings
Audience targeting	7.04 Ratings	6.5260 Ratings
Content optimization	6.85 Ratings	7.0312 Ratings
Workflow management	8.24 Ratings	7.8322 Ratings

Comparison of Engagement features of Emplifi and Hootsuite
Feature	Emplifi 6.3 4 Ratings	Hootsuite 7.8 308 Ratings
Automated routing and prioritization	6.64 Ratings	7.4220 Ratings
Customer interaction histories	6.43 Ratings	7.6237 Ratings
Bulk actions	5.83 Ratings	8.3265 Ratings

Comparison of Marketing features of Emplifi and Hootsuite
Feature	Emplifi 7.8 3 Ratings	Hootsuite 7.4 295 Ratings
Lead generation	8.01 Ratings	6.3177 Ratings
Content marketing	7.33 Ratings	8.2263 Ratings
Paid media management	8.02 Ratings	7.6175 Ratings
Campaigns and promotions	8.01 Ratings	7.6225 Ratings

Comparison of Channel coverage/integration features of Emplifi and Hootsuite
Feature	Emplifi 7.2 5 Ratings	Hootsuite 9.2 376 Ratings
Twitter	6.75 Ratings	9.0344 Ratings
Facebook	8.05 Ratings	9.7360 Ratings
LinkedIn	5.95 Ratings	9.5314 Ratings
Google+	8.01 Ratings	8.960 Ratings
Instagram	7.05 Ratings	9.7316 Ratings
Pinterest	7.03 Ratings	9.2161 Ratings
YouTube	8.02 Ratings	8.4149 Ratings

Comparison of Reporting/analytics features of Emplifi and Hootsuite
Feature	Emplifi 7.6 5 Ratings	Hootsuite 8.0 306 Ratings
Campaign success analytics	8.34 Ratings	8.4282 Ratings
Real-time tracking	7.25 Ratings	7.6282 Ratings
Competitor analysis	7.44 Ratings	8.0189 Ratings

Comparison of Account management features of Emplifi and Hootsuite
Feature	Emplifi 7.3 5 Ratings	Hootsuite 7.7 316 Ratings
Role-based user permissions & privileges	8.25 Ratings	8.7268 Ratings
Mobile access	6.42 Ratings	6.8294 Ratings

User Ratings
	Emplifi	Hootsuite
Likelihood to Recommend	8.8 (74 ratings)	8.0 (444 ratings)
Likelihood to Renew	9.1 (6 ratings)	8.6 (89 ratings)
Usability	7.3 (2 ratings)	9.0 (83 ratings)
Availability	- (0 ratings)	9.8 (21 ratings)
Performance	- (0 ratings)	9.8 (19 ratings)
Support Rating	9.0 (42 ratings)	7.0 (263 ratings)
In-Person Training	- (0 ratings)	6.0 (1 ratings)
Online Training	6.0 (1 ratings)	9.0 (17 ratings)
Implementation Rating	9.1 (2 ratings)	8.0 (39 ratings)
Configurability	- (0 ratings)	7.2 (3 ratings)
Ease of integration	- (0 ratings)	7.6 (2 ratings)
Product Scalability	- (0 ratings)	8.1 (3 ratings)
Vendor post-sale	- (0 ratings)	8.9 (3 ratings)
Vendor pre-sale	- (0 ratings)	8.3 (18 ratings)