Hootsuite vs. Later Social

Hootsuite

Later Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score 7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$99 per month (billed annually) Starts at 1 user, 10 social accounts
Later Social	Score 6.6 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month

Pricing

Hootsuite

Later Social

Editions & Modules

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Offerings

Pricing Offerings
Hootsuite	Later Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Plans can be paid monthly or annually, with a discount for annual pricing.

33% discount available for annual subscription.

More Pricing Information

Community Pulse
	Hootsuite	Later Social
Considered Both Products	Hootsuite Verified User Anonymous Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful? Verified User Anonymous Chose Hootsuite More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price. Incentivized Helpful? Verified User Anonymous Chose Hootsuite HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white. Incentivized Helpful? Verified User Anonymous Chose Hootsuite Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward … Incentivized Helpful? Verified User Anonymous Chose Hootsuite There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer … Incentivized Helpful? Verified User Anonymous Chose Hootsuite Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused. Incentivized Helpful? Verified User Anonymous Chose Hootsuite I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform. Incentivized Helpful? Michael Yoder Social Media Consultant Chose Hootsuite Hootsuite scales much better than Sprout Social. It also has many more features. Helpful? Igors Skute Junior Analyst Chose Hootsuite The role of the web analyst requires testing a wide range of different tools, but HootSuite was integrated also as our internal Social Media management platform, and was selected mainly because of the easy-to-use dashboard for all the users involved. Helpful? Verified User Anonymous Chose Hootsuite I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations. Incentivized Helpful? Verified User Anonymous Chose Hootsuite Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. … Incentivized Helpful?	Later Social SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Anonymous Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Verified User Anonymous Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Anonymous Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Anonymous Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?

TrustRadius Insights
	Hootsuite	Later Social
Highlights	Research Team Insight Published July 10, 2024 Users have described Hootsuite as a powerful and versatile tool that is employed across various departments within organizations, increasing its appeal for larger entities with multiple social media channels to manage. It is distinguished by its capacity to manage a broad range of social media platforms and to schedule posts across these platforms, which is especially valued for its ability to centralize messages and engagements. This widespread use is favored by professionals who manage social media for numerous clients or for large businesses, as they can handle all accounts in a single place and simplify their workflow efficiently. Conversely, Later Social is favored mostly by smaller teams or individual users who value its intuitive design and unique features for visual content planning, particularly for platforms like Instagram. Users mention its ease of use in scheduling posts and managing visual content across various social media sites, making it an optimal choice for solo entrepreneurs or small teams who need to maintain an active social media presence without the complexity of handling multiple client profiles. Later’s user base appreciates the targeted functionalities that support creative scheduling and detailed planning of visual aesthetics on social platforms. The choice between Hootsuite and Later Social often depends on the apparent scale of needs and the type of user engagement with social media channels. Larger organizations with needs for comprehensive management capabilities and analytics across numerous platforms incline towards Hootsuite. In contrast, individual users, small businesses, or those with a focus on visual content tend to prefer Later Social, citing specialized tools that cater specifically to the management of fewer accounts with a strong visual component. This distinct delineation guides potential users in selecting the tool that aligns best with their operational scale and specific social media management requirements.

Features

Hootsuite

Later Social

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Hootsuite 6.6 Ratings 16% below category average	Later Social - Ratings
Boolean keyword searches	6.00 Ratings	00 Ratings
Filtering out noise/spam	5.90 Ratings	00 Ratings
Sentiment analysis	6.10 Ratings	00 Ratings
Broad channel coverage	8.40 Ratings	00 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Hootsuite 7.5 Ratings 7% below category average	Later Social 9.0 Ratings 11% above category average
Content planning and scheduling	8.90 Ratings	10.00 Ratings
Audience targeting	6.50 Ratings	00 Ratings
Content optimization	7.00 Ratings	9.00 Ratings
Workflow management	7.80 Ratings	8.00 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Hootsuite 7.8 Ratings 2% below category average	Later Social - Ratings
Automated routing and prioritization	7.40 Ratings	00 Ratings
Customer interaction histories	7.60 Ratings	00 Ratings
Bulk actions	8.30 Ratings	00 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Hootsuite 7.4 Ratings 5% below category average	Later Social - Ratings
Lead generation	6.40 Ratings	00 Ratings
Content marketing	8.20 Ratings	00 Ratings
Paid media management	7.60 Ratings	00 Ratings
Campaigns and promotions	7.60 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Hootsuite 9.2 Ratings 9% above category average	Later Social 7.2 Ratings 16% below category average
Twitter	9.00 Ratings	7.00 Ratings
Facebook	9.70 Ratings	7.00 Ratings
LinkedIn	9.50 Ratings	5.00 Ratings
Google+	8.90 Ratings	00 Ratings
Instagram	9.70 Ratings	10.00 Ratings
Pinterest	9.20 Ratings	10.00 Ratings
YouTube	8.40 Ratings	4.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Hootsuite 8.0 Ratings 1% above category average	Later Social 4.0 Ratings 66% below category average
Campaign success analytics	8.40 Ratings	4.00 Ratings
Real-time tracking	7.60 Ratings	00 Ratings
Competitor analysis	8.00 Ratings	00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Hootsuite 7.7 Ratings 4% below category average	Later Social 10.0 Ratings 22% above category average
Role-based user permissions & privileges	8.70 Ratings	00 Ratings
Mobile access	6.80 Ratings	10.00 Ratings

Best Alternatives
	Hootsuite	Later Social
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Hootsuite	Later Social
Likelihood to Recommend	8.0 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	8.6 (0 ratings)	- (0 ratings)
Usability	9.0 (0 ratings)	9.4 (0 ratings)
Availability	9.8 (0 ratings)	- (0 ratings)
Performance	9.8 (0 ratings)	- (0 ratings)
Support Rating	7.0 (0 ratings)	9.0 (0 ratings)
In-Person Training	6.0 (0 ratings)	- (0 ratings)
Online Training	9.0 (0 ratings)	- (0 ratings)
Implementation Rating	8.0 (0 ratings)	- (0 ratings)
Configurability	7.2 (0 ratings)	- (0 ratings)
Ease of integration	7.6 (0 ratings)	- (0 ratings)
Product Scalability	8.1 (0 ratings)	- (0 ratings)
Vendor post-sale	8.9 (0 ratings)	- (0 ratings)
Vendor pre-sale	8.3 (0 ratings)	- (0 ratings)

User Testimonials
	Hootsuite	Later Social
Likelihood to Recommend	Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time. IO Idaliz Ortiz Morales Director of Marketing and Communications Read full review	Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review
Pros	The product has a really interactive media library which is very helpful even when we are out of images. Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly. It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite. With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well. Incentivized Jake Widner Chief Software Architect Read full review	Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature. Great analytics available for Instagram - something that lacks on many other platforms. The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link. It's easy to switch between accounts if you are managing multiple brands and platforms. Incentivized Lauren Kelley Director of Content Read full review
Cons	Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn) We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts Incentivized Nicolas Rigaud Demand Generation Marketing Manager Read full review	Would be wonderful if there was a way to copy posts easily. Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email. Would be nice to be able to schedule posts to Facebook Groups. Incentivized SS Suzanne Stafford Principal Read full review
Likelihood to Renew	At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products. Incentivized Laura Pence President/Owner Read full review	No answers on this topic
Usability	Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn! Incentivized MT Maria Trujillo Publicist Read full review	The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review
Reliability and Availability	Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!) Michael Royal CEO Read full review	No answers on this topic
Performance	HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well. Igors Skute Junior Analyst Read full review	No answers on this topic
Support Rating	I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this SS Shreya Sharma Solution Specialist Read full review	Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review
In-Person Training	Very easy to teach and learn Jessica Rudolph Search Specialist Read full review	No answers on this topic
Online Training	Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource. Verified User Anonymous Read full review	No answers on this topic
Implementation Rating	Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone. Incentivized Chuck Blatt VP of Marketing and Business Development Read full review	No answers on this topic
Alternatives Considered	Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier. Incentivized Joshua Rodriguez Digital Strategy Manager Read full review	It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool. Incentivized Sebastian Correa Marsico Digital Content Lead Read full review
Scalability	It does more than I need. Incentivized Chuck Blatt VP of Marketing and Business Development Read full review	No answers on this topic
Return on Investment	Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement. Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry. Incentivized Mark Jennings IV Social Media Specialist Read full review	Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything! Incentivized Meredith Walter Marketing Manager Read full review
ScreenShots	Hootsuite Screenshots