TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Meltwater

    Score8.1 out of 10
    N/AMeltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
    Pricing
    HootsuiteMeltwater
    Editions & Modules
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    HootsuiteMeltwater
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.—
    More Pricing Information
    Community Pulse
    HootsuiteMeltwater
    Considered Both Products
    Hootsuite
    Chose Hootsuite
    Hootsuite's ability to post to all the channels we need is far above what Meltwater offered. Hootsuite also goes above and beyond in the category of analytics too. Hootsuite's custom report is far more detailed and easily digestible than Meltwater's. I would say that Hootsuite …
    Incentivized
    Chose Hootsuite
    Meltwater is truly the best for all of the social listening we do
    Incentivized
    Chose Hootsuite
    Price is unbeatable
    Incentivized
    Chose Hootsuite
    Hootsuite is better at creating and scheduling content. Meltwater is better at social monitoring and listening.
    Incentivized
    Chose Hootsuite
    Meltwater is much more expensive, however, it provides vast more analytics than Hootsuite. Meltwater is excellent for really large corporations that have someone dedicated to analytics all the time.
    Incentivized
    Chose Hootsuite
    We actually use Hootsuite's classroom program along with Meltwater and Google Analytics. By selecting Hootsuite in concert with either Meltwater or Brandwatch, and (at times) Facebook Insights, students can get the real-world feeling of how brands and businesses choose the …
    Incentivized
    Chose Hootsuite
    We used it in testing, but it seems to be more robust because of social listening capabilities.
    Incentivized
    Chose Hootsuite
    Tried Meltwater Buzz / Jitterjam, Sysomos and Sprout Social.
    Use HootSuite Enterprise to listen and engage with Facebook and Twitter profiles only.
    Currently using HootSuite Enterprise in conjunction with Radian6 and Simply Measured for analytics.
    Chose Hootsuite
    Seems pretty similar, but I haven't taken a deep enough dive into each tool to do a direct comparison. I've used both Sprout Social and Hootsuite across two different roles for posting and basic analytics, and they both do the job.
    Incentivized
    Meltwater
    Chose Meltwater
    While we use Google and Hootsuite as part of our class education, Meltwater's platform is our go-to every semester. Meltwater provides a dashboard that makes it easy for the new and/or experienced user to understand the data, share it with a class or group, and offers room for …
    Incentivized
    Chose Meltwater
    The only other monitoring services I have used live within social media channels including Facebook analytics, Twitter analytics and Instagram analytics. I also use Hootsuite to manage and monitor all social channels almost exclusively. These are simple programs, that can be …
    Incentivized
    Chose Meltwater
    They are both similar and different. Similar in that they provide analytics, but different in the type of analytics and tracking. I thnk that I enjoy Hootsuite a little more than Meltwater because it was easier to use. This probably stemmed from the fact that it was just a …
    Incentivized
    Chose Meltwater
    Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one …
    Incentivized
    Chose Meltwater
    I have tried several platforms but continue coming back to Meltwater. Even though we are a national company, I like the global reach that Meltwater offers.
    Incentivized
    Chose Meltwater
    Meltwater is the most expensive option with the worst customer service. Terrible experience.
    Incentivized
    Chose Meltwater
    We love Meltwater for all the extra features, with the abilities to customize. A lot of other PR software doesn't allow for that kind of drill-down, so I really appreciate that from Meltwater.
    Incentivized
    Chose Meltwater
    I feel that the Meltwater platform is much more user-friendly and Meltwater's customer service was superbly higher than that of Cision's.

    Note: my experience with Cision was more than 3 years ago.
    Incentivized
    Chose Meltwater
    Very reliable and easy to use for a great price!
    Incentivized
    Chose Meltwater
    You can't customize your email templates as well as in Constant Contact or MailChimp. The analytics with meltwater are a great way to see what types of journalists are opening your press releases, instead of just an email address. Also, with the other two, you need to have a …
    Incentivized
    Chose Meltwater
    We have yet to use other platforms as a comparison.
    Incentivized
    Chose Meltwater
    I have only ever used Hootsuite previously for social media planning and scheduling but that did not allow for listening or analysis options so can't really be compared.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HootsuiteMeltwater
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Meltwater
    Feature
    Hootsuite
    6.7
    275 Ratings
    Meltwater
    -
    Ratings
    Boolean keyword searches6.0185 Ratings00 Ratings
    Filtering out noise/spam6.0193 Ratings00 Ratings
    Sentiment analysis6.1187 Ratings00 Ratings
    Broad channel coverage8.5255 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Meltwater
    Feature
    Hootsuite
    7.5
    383 Ratings
    Meltwater
    -
    Ratings
    Content planning and scheduling8.9382 Ratings00 Ratings
    Audience targeting6.5260 Ratings00 Ratings
    Content optimization6.9312 Ratings00 Ratings
    Workflow management7.7322 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Meltwater
    Feature
    Hootsuite
    7.8
    308 Ratings
    Meltwater
    -
    Ratings
    Automated routing and prioritization7.4220 Ratings00 Ratings
    Customer interaction histories7.6237 Ratings00 Ratings
    Bulk actions8.3265 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Meltwater
    Feature
    Hootsuite
    7.4
    295 Ratings
    Meltwater
    -
    Ratings
    Lead generation6.3177 Ratings00 Ratings
    Content marketing8.1263 Ratings00 Ratings
    Paid media management7.6175 Ratings00 Ratings
    Campaigns and promotions7.6225 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Meltwater
    Feature
    Hootsuite
    9.2
    376 Ratings
    Meltwater
    -
    Ratings
    Twitter9.0344 Ratings00 Ratings
    Facebook9.7360 Ratings00 Ratings
    LinkedIn9.5314 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram9.8316 Ratings00 Ratings
    Pinterest9.2161 Ratings00 Ratings
    YouTube8.4149 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Meltwater
    Feature
    Hootsuite
    8.0
    306 Ratings
    Meltwater
    -
    Ratings
    Campaign success analytics8.4282 Ratings00 Ratings
    Real-time tracking7.5282 Ratings00 Ratings
    Competitor analysis8.0189 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Meltwater
    Feature
    Hootsuite
    7.8
    316 Ratings
    Meltwater
    -
    Ratings
    Role-based user permissions & privileges8.7268 Ratings00 Ratings
    Mobile access6.8294 Ratings00 Ratings
    User Ratings
    HootsuiteMeltwater
    Likelihood to Recommend
    8.0
    (444 ratings)
    8.1
    (73 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    8.0
    (9 ratings)
    Usability
    9.0
    (83 ratings)
    9.0
    (4 ratings)
    Availability
    9.8
    (21 ratings)
    10.0
    (1 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    7.5
    (28 ratings)
    In-Person Training
    6.0
    (1 ratings)
    8.0
    (1 ratings)
    Online Training
    9.0
    (17 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    6.1
    (2 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    9.1
    (1 ratings)