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HubSpot Marketing Hub vs. VerticalResponse

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    HubSpot Marketing HubVerticalResponse
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    HubSpot Marketing HubVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubVerticalResponse
    Considered Both Products
    HubSpot
    Chose HubSpot Marketing Hub
    The software seemed better up front and they have a have wealth of knowledge on marketing of all kinds, as well as sales. HubSpot makes themselves seem like real people doing something they are passionate about and want to continue to do better. They want to see you succeed, …
    VerticalResponse
    Chose VerticalResponse
    Vertical Response is most akin to Constant Contact. No frills, agile, easy to use. The one advantage that it has over Constant Contact is that you don't need to be locked into a month-to-month plan, which is what I needed. Salesforce and HubSpot aren't fair comparisons--these …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HubSpot Marketing HubVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and VerticalResponse
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    VerticalResponse
    9.9
    8 Ratings
    WYSIWYG email editor9.1335 Ratings10.07 Ratings
    Dynamic content8.4335 Ratings10.05 Ratings
    Ability to test dynamic content7.5311 Ratings10.04 Ratings
    Landing pages8.5365 Ratings10.04 Ratings
    A/B testing5.8288 Ratings10.05 Ratings
    Mobile optimization7.8358 Ratings10.05 Ratings
    Email deliverability reporting8.6366 Ratings10.08 Ratings
    List management10.0367 Ratings10.08 Ratings
    Triggered drip sequences10.0279 Ratings9.02 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and VerticalResponse
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    VerticalResponse
    -
    Ratings
    Lead nurturing automation9.3359 Ratings00 Ratings
    Lead scoring and grading9.6327 Ratings00 Ratings
    Data quality management9.2333 Ratings00 Ratings
    Automated sales alerts and tasks10.0302 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and VerticalResponse
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    VerticalResponse
    -
    Ratings
    Calendaring7.3308 Ratings00 Ratings
    Event/webinar marketing6.9254 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and VerticalResponse
    Feature
    HubSpot Marketing Hub
    9.4
    349 Ratings
    VerticalResponse
    -
    Ratings
    Social sharing and campaigns8.7345 Ratings00 Ratings
    Social profile integration10.0334 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and VerticalResponse
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    VerticalResponse
    10.0
    9 Ratings
    Dashboards9.2369 Ratings10.09 Ratings
    Standard reports9.2365 Ratings10.09 Ratings
    Custom reports9.1327 Ratings10.06 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and VerticalResponse
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    VerticalResponse
    -
    Ratings
    API9.0253 Ratings00 Ratings
    Role-based workflow & approvals8.9283 Ratings00 Ratings
    Customizability8.3306 Ratings00 Ratings
    Integration with Salesforce.com10.0229 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings00 Ratings
    Integration with SugarCRM7.790 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of HubSpot Marketing Hub and VerticalResponse
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    User Ratings
    HubSpot Marketing HubVerticalResponse
    Likelihood to Recommend
    8.4
    (657 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    8.6
    (19 ratings)
    Usability
    8.6
    (109 ratings)
    9.0
    (5 ratings)
    Availability
    9.1
    (25 ratings)
    10.0
    (1 ratings)
    Performance
    8.9
    (17 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.4
    (88 ratings)
    8.0
    (4 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    10.0
    (4 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)