Iconosquare vs. Simply Measured (discontinued)

Iconosquare

Simply Measured (discontinued)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Iconosquare	Score 5.0 out of 10	N/A	"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…	$29 per month per user
Simply Measured (discontinued)	Score 7.2 out of 10	N/A	Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.	$89 per month per user

Pricing

Iconosquare

Simply Measured (discontinued)

Editions & Modules

Single: $29
per month per user
Team: $49
per month
Custom: Contact Us
per month

Standard: $89
per month per user
Professional: $149
per month per user
Advanced: $249
per month per user

Offerings

Pricing Offerings
Iconosquare	Simply Measured (discontinued)
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.

More Pricing Information

Community Pulse
	Iconosquare	Simply Measured (discontinued)
Considered Both Products	Iconosquare Kèlene Poyurs Co-Founder Chose Iconosquare Iconograph was the first/best analytics platform we used to provide Instagram reports to clients. It stacks up well against other reporting platforms like Whatagraph and Agency Analytics, though it is not quite as feature-heavy as Agency Analytics. Incentivized Helpful? Verified User Anonymous Chose Iconosquare Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. … Incentivized Helpful? Verified User Anonymous Chose Iconosquare I only use Iconosquare for our Instagram needs. Incentivized Helpful? Verified User Anonymous Chose Iconosquare Iconosquare is a specialty analytics tool, specifically designed for tracking Instagram performance. A lot of the one tool for all solutions do many things well, but not any one thing great. For Instagram, we needed something that could measure our brand's Instagram post … Incentivized Helpful? Verified User Anonymous Chose Iconosquare We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Iconosquare Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to … Incentivized Helpful? Jared DeLong Communications Manager Chose Iconosquare We only looked at Iconosquare because there wasn't much else out there with the same level of analytics, filtering options and features that this tool offered for Instagram. Other tools have some Instagram analytics, but they don't focus on the data that needs to be looked at … Incentivized Helpful?	Simply Measured (discontinued) Marisol Pelaez Data Analyst Chose Simply Measured (discontinued) Simply Measured has a much better interface than Sysyomos, by a long shot. It also is more robust in the ability to manipulate and cut your data depending on what you want to see. Incentivized Helpful? Verified User Anonymous Chose Simply Measured (discontinued) For the value, Simply Measured made sense for us. Our social efforts were still fairly young and we wanted something that would let us show value and get more spending budget. That said, if I had unlimited cash, I would have loved to have used Sprinklr. The company is trying to … Incentivized Helpful? Ran Mano Staff Vice President, Digital Communications Chose Simply Measured (discontinued) Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of … Incentivized Helpful? Ross Hartnett Senior Strategic Digital Analyst \| Consumer Insights Chose Simply Measured (discontinued) Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming. Incentivized Helpful? Nolan Perry Social Media Community Manager Chose Simply Measured (discontinued) Simply Measured just does such a great job of taking the data from our social accounts and making it accessible to the end user. Helpful? Emily Ikuta Demand Generation Specialist Chose Simply Measured (discontinued) Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box. Incentivized Helpful? John Antognoli Director - Digital Chose Simply Measured (discontinued) Used most of the higher end data tools like Radian6, Viral Heat, Sysomos, etc. This tool is really not a direct competitor - kind of unique in what it does and reports. Incentivized Helpful? Valerie Gunn Social Media Manager Chose Simply Measured (discontinued) I wasn't involved in the selection process of Simply Measured or the other analytics tools that I have used. It was by far the easiest tool that I have used. Adobe Social's reporting was lackluster in my opinion, particularly for the cost associated with it. Sendible is another … Incentivized Helpful? Verified User Anonymous Chose Simply Measured (discontinued) Simply Measured can provide more details and export automated reports, but Crimson Hexagon does not have the same cost structure so many more monitors can be afforded to be set up. Helpful?

Best Alternatives
	Iconosquare	Simply Measured (discontinued)
Small Businesses	Agency Analytics Score 9.9 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Echobox Social Score 9.7 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Iconosquare	Simply Measured (discontinued)
Likelihood to Recommend	8.0 (0 ratings)	7.5 (0 ratings)
Likelihood to Renew	- (0 ratings)	9.2 (0 ratings)
Usability	- (0 ratings)	7.0 (0 ratings)
Support Rating	9.4 (0 ratings)	10.0 (0 ratings)
In-Person Training	- (0 ratings)	8.0 (0 ratings)
Online Training	- (0 ratings)	6.0 (0 ratings)
Implementation Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Iconosquare	Simply Measured (discontinued)
Likelihood to Recommend	A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform. Incentivized Peyton Dixon TikTok Lead Read full review	Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways. Incentivized Marisol Pelaez Data Analyst Read full review
Pros	Provides in-depth analytics on engagement. Provides in-depth analytics on consistencies among your follower base. Provides insight into ways to grow your followership and refine your content. Incentivized Jared DeLong Communications Manager Read full review	Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations. Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available. Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great. Key insights generated in the dashboard page help add fast context for performance. Incentivized Ross Hartnett Senior Strategic Digital Analyst \| Consumer Insights Read full review
Cons	Only accesses Facebook and Instagram analytics - no other platforms Does not separate paid and organic metrics A lot of features you need to pay extra for Incentivized Kelcey Zacarese Analytics Manager, Social Read full review	I wish I could download the entire reports as a jpg. More often than I'd have liked, I had to re-authorize my accounts. It would be nice to be able to move the graphs around to reflect my client's individual needs. Incentivized Valerie Gunn Social Media Manager Read full review
Likelihood to Renew	No answers on this topic	For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree. Incentivized John Antognoli Director - Digital Read full review
Usability	No answers on this topic	The interface is very simple and organized around the core elements of the platform : the reports. Pierre Le Leannec Digital Strategist North America Read full review
Support Rating	We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use. Incentivized Verified User Anonymous Read full review	Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support. Incentivized Ross Hartnett Senior Strategic Digital Analyst \| Consumer Insights Read full review
Implementation Rating	No answers on this topic	Very good implementation. Shubhankar Goel Digital Marketing Analyst Read full review
Alternatives Considered	Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. For those looking for more robust social media management platforms that include other channels, Iconosquare might not be the platform for you. Incentivized Verified User Anonymous Read full review	Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box Incentivized Emily Ikuta Demand Generation Specialist Read full review
Return on Investment	It helped to better guide our content on Instagram. Iconosquare allowed us to track our IG Stories analytics, which surprisingly few social analytics platforms can do. Iconosquare is a great tool to use when you get last-minute fire drill asks about Instagram performance and data. Incentivized Verified User Anonymous Read full review	Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform. Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value. Incentivized Verified User Anonymous Read full review
ScreenShots	Iconosquare Screenshots