| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 iContact | Score6.8 out of 10 | N/A | iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature. | $14 per month |
 VerticalResponse | Score10 out of 10 | N/A | VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. | $9 per month |
| iContact | VerticalResponse | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules |
|
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| iContact | VerticalResponse | |
|---|---|---|
| Considered Both Products | Chose iContact Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose iContact We previously used another product, Vertical Response, but ultimately chose iContact because we felt the newsletter editor was more easily adaptable (from a brand perspective we were able to customize the template to fit our brand). Additionally, from a pricing standpoint, … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| iContact | VerticalResponse | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| |||||||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||||||
| Pre-Send Testing |
| |||||||||||||||||||||||||||||||
| iContact | VerticalResponse | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 10.0 |
| Likelihood to Renew | 3.4 | 8.6 |
| Usability | 8.0 | 9.0 |
| Availability | 9.0 | 10.0 |
| Performance | 8.0 | 10.0 |
| Support Rating | 9.9 | 8.0 |
| Online Training | 1.0 | 9.0 |
| Implementation Rating | 8.5 | 10.0 |
| Product Scalability | 7.0 | - |
